Core Insights - The article highlights the comprehensive quality control measures implemented by Ziyan Food, which ensure food safety and product quality from raw material selection to consumer feedback [1][9][14] - Ziyan Food's successful product offerings, particularly the popular "Husband and Wife Lung Slices," contribute significantly to its revenue, showcasing the effectiveness of its quality management practices [7][14] Group 1: Quality Control Measures - Ziyan Food has established a closed-loop quality control system that encompasses raw material selection, production processes, cold chain logistics, and store management [1][9] - The company collaborates with major suppliers like Wens Foodstuffs Group and COFCO to secure high-quality raw materials through long-term agreements [7][9] - A rigorous three-party acceptance system is in place for raw materials, ensuring only those that meet strict quality standards enter the production phase [7][9] Group 2: Production and Innovation - Ziyan Food combines traditional techniques with modern technology to optimize its production processes, ensuring consistent taste and quality [8][10] - The company is expanding its product range beyond traditional flavors to cater to diverse regional preferences across China [8][14] - The establishment of high-standard production bases enhances operational efficiency and product consistency [10][11] Group 3: Logistics and Distribution - Ziyan Food employs a self-built cold chain logistics fleet to ensure efficient and safe delivery of products from factories to stores [10][11] - Advanced technologies such as IoT and GPS tracking are utilized to monitor product conditions during transportation, maintaining freshness and safety [10][12] - The company has developed a supply chain system that allows for rapid order fulfillment, enhancing customer satisfaction [11][12] Group 4: Consumer Engagement and Feedback - Ziyan Food has implemented a digital management ecosystem that integrates various systems for real-time data analysis and operational efficiency [12][14] - The company actively collects consumer feedback through in-store evaluation machines, allowing for quick responses to customer needs [14] - A comprehensive food safety training program has been initiated to reinforce safety standards across all operational levels [14]

Core Viewpoint - Recent food safety incident involving a consumer finding a suspected blood-stained band-aid in a product from Laiyifen has raised significant public concern about food safety and quality control within the company [1][2] Group 1: Incident and Response - Laiyifen has initiated a full investigation and has removed the affected batch of products from the market following the incident [1] - The company has stated that the involved products have been sealed and that they reached a settlement with the consumer, with no non-compliant products found by market supervision authorities [1] Group 2: Business Model and Challenges - Laiyifen's business model heavily relies on OEM (Original Equipment Manufacturer) production, with over 1,500 OEM products across 13 core categories, which can lead to challenges in food safety and quality control [1] - The company has faced over 400 consumer complaints related to food safety issues, indicating a significant erosion of consumer trust [2] - The rise of new retail formats and brands has intensified competition, leading to a 15.25% decline in revenue to 3.37 billion yuan and a net loss of 75.27 million yuan, a 231.94% increase in losses year-on-year [2] Group 3: Recommendations for Improvement - The company must prioritize strengthening food safety and quality control risk management to ensure product safety and quality [3] - There is a need for Laiyifen to reassess its quality control processes under the OEM model, enhancing the selection, supervision, and assessment of OEM factories [3] - The company should accelerate innovation and explore new business paths, focusing on diversification, product service innovation, and channel development [3]