Core Insights - The new tea beverage sector, including milk tea and fruit tea, has significantly contributed to the consumption boom during the dual holidays of National Day and Mid-Autumn Festival, enhancing the "brand + cultural tourism" synergy [2][6][7] Group 1: Consumer Behavior - New tea drinks have become a staple in consumers' leisure lives, with brands launching new products and limited editions to attract customers during the holiday season [2][5] - Emotional connections and brand loyalty play a crucial role in consumer choices, with many customers returning for specific flavors and brand collaborations [3][5] - The habit of consuming tea drinks has become ingrained in daily life, with consumers often ordering beverages during social outings or work breaks [5][6] Group 2: Brand Strategies - Local tea brands are leveraging "brand founder stores + limited economy + IP collaboration" to reshape consumer attraction and engagement [2][3] - The introduction of region-specific products, such as the "Guangdong limited" series by Ba Wang Cha Ji, exemplifies how brands are creating unique experiences to draw in tourists [6][7] - The combination of creating engaging environments, offering exclusive products, and enhancing emotional connections through IP content has effectively transformed tea drinking into a cultural experience [6][7] Group 3: Market Trends - The dual holiday effect has amplified consumer habits, leading to increased frequency of purchases, with some consumers shifting from occasional to daily consumption during holidays [5][7] - New tea drinks are evolving into cultural mediators, connecting local lifestyles with tourist experiences, thus becoming essential stops in travel itineraries [6][7] - The trend of "self-indulgence economy" and habitual consumption is reshaping holiday lifestyles, with tea drinks serving as both a beverage and a cultural symbol of the city [7]

Core Viewpoint - The upcoming long holiday during the Mid-Autumn Festival and National Day presents a unique opportunity for financial management, where proper investment strategies can yield significant returns from money market funds, interbank certificate funds, and short-term bond funds [1]. Group 1: Money Market Funds - Money market funds primarily invest in low-risk, high-liquidity assets and do not charge subscription or redemption fees, making them an attractive option for short-term investments [3]. - To benefit from the 8-day holiday returns, investors must successfully subscribe to money market funds before 3 PM on September 29; otherwise, they will miss out on the holiday earnings [3]. - Some money market funds may suspend subscriptions before long holidays to protect existing investors' returns, emphasizing the need for timely investment [3]. Group 2: Bond Funds - Although bond funds do not trade during the holiday, they continue to accrue interest, allowing investors to enjoy returns that will be reflected in the fund's net asset value on the first trading day after the holiday [8]. - Investors who miss the money market fund subscription deadline can still invest in bond funds before 3 PM on September 30 to benefit from holiday earnings [8]. - Given the current low yield in the bond market, it is advisable to prioritize short-term bond funds and interbank certificate funds to mitigate interest rate risks [8]. Group 3: Interbank Certificate Funds - Interbank certificate funds, which do not charge subscription or redemption fees, have a minimum holding period of 7 days and track interbank certificate indices [9]. - The leading interbank certificate fund has achieved a cumulative return of 8.91% from December 2021 to September 2025, outperforming the money market fund index [9][10]. - While interbank certificate funds offer higher returns than money market funds, they carry slightly higher risks [10]. Group 4: Short-term Bond Funds - Short-term bond funds invest in high-liquidity, near-term bonds and have low interest rate risk, making them a stable investment option [11]. - Some short-term bond funds have waived subscription fees, enhancing their attractiveness for investors [11]. - Historical performance shows that a specific short-term bond fund has achieved an annualized return of 3.41% since inception, ranking in the top 1% of its category [14]. Group 5: Equity Funds - Historical data indicates a strong pattern in A/H share performance around the National Day holiday, typically showing a decline before the holiday and an increase afterward, known as the holiday effect [16]. - Over the past decade, the probability of the technology media communication index rising after the holiday is 90%, with a median increase of 2.31% [18]. - Investors are encouraged to complete subscriptions for equity index funds before the holiday, as these funds generally do not suspend subscriptions [18].