9月9日，哈尔斯创立四十周年庆典在浙江永康举行。活动现场，哈尔斯与多家机构启动新项目或签署战略合作协议，共同开启发展新篇 章。新华出版社与哈尔斯启动了图书出版合作项目，并为哈尔斯颁发文创合作开发授权书。新华出版社社长匡乐成，新华社品牌工作办公室副 主任张洪河，浙江哈尔斯真空器皿股份有限公司（简称哈尔斯）董事长吕强、总裁吴子富，新华出版社财经出版事业部总经理田丽丽等参加上 述活动。 同时，新华出版社向哈尔斯颁发文创合作开发授权书，双方将携手打造"新华社×哈尔斯"联名系列杯壶产品，将具有深厚历史积淀、广泛 群众基础和社会公信力的国家级文化符号融入哈尔斯产品，打造传递时代温度与文化自信的载体。 新华出版社向哈尔斯颁发文创授权书。 四十年发展历程中，哈尔斯所积淀的独特企业经验与民营经济发展范式，具有极强的行业借鉴价值和样本意义，新华出版社将系统挖掘并 出版讲述这一中国品牌成长故事的图书，生动展现中国杯壶行业的发展变迁，为民营经济提供可参考的发展叙事，有力助推"中国制造"向"中 国智造"、"中国品牌"向"世界品牌"的战略蜕变。 新华出版社、新华社品牌工作办公室、哈尔斯相关负责人共同启动图书出版项目。 哈尔斯是中国杯壶行 ...

Group 1 - The core idea of the article is the successful outdoor event organized by ICBC-AXA Life Insurance Co., Ltd. in Jiangxi, themed "A Date with ICBC-AXA," aimed at promoting corporate brand culture and engaging with the community during the Qixi Festival [1][2] - The event integrated educational and interactive elements, featuring knowledge quizzes related to local culture, insurance knowledge, and consumer rights, making it both practical and enjoyable for participants [1] - The creative interaction segment included a themed photo area encouraging participants to share their experiences on social media, enhancing the event's visibility and extending brand communication online [1] Group 2 - The successful execution of this themed event is a significant practical measure for ICBC-AXA Life Jiangxi Branch to deepen cultural cohesion and effectively implement brand development strategies [2] - Looking ahead, the Jiangxi branch plans to continue aligning with the overall strategic deployment of the parent company and explore more innovative and effective brand communication models to empower high-quality business development [2]

Core Insights - Guizhou Moutai has reported its 2024 annual results, achieving total revenue of 174.144 billion yuan, a profit of 119.639 billion yuan, and a net profit of 86.228 billion yuan, reflecting year-on-year increases of 15.66%, 15.41%, and 15.38% respectively [2] - The company has set a revenue target for 2024 of approximately 190 billion yuan, aiming for a growth of around 9% compared to the previous year [4] Revenue Breakdown - Moutai liquor remains the main revenue driver, generating 145.928 billion yuan in sales, up 15.28% year-on-year [3] - The Moutai sauce-flavored liquor series has also shown significant growth, contributing 24.683 billion yuan in sales, a year-on-year increase of 19.65% [3] - Online sales have been highlighted, with the "i Moutai" digital marketing platform generating 20.023 billion yuan in revenue, while other online platforms contributed 2.09 billion yuan [3] Dividend and Investment - The total cash dividend for 2024 is set to reach 64.7 billion yuan, with 30 billion yuan already distributed, marking a new high for the company [2] - The company plans to invest 4.711 billion yuan in fixed assets this year, focusing on major projects including the Moutai liquor "14th Five-Year" technical transformation project and other logistics and production facilities [4][5]