Core Viewpoint - The consumption growth momentum in the central and western provinces of China has been remarkable in the first four months of this year, with many provinces exceeding the national average growth rate in retail sales of consumer goods [1][2][3] Group 1: Consumption Growth in Central and Western Provinces - 17 provinces have retail sales growth rates higher than the national average, with 11 being from the central and western regions [2] - Among these, Tibet, Hubei, and Henan have shown significant growth, with Hubei and Henan achieving retail sales growth rates of 7.7% and 7.2%, respectively, surpassing the national average by 3 percentage points and 2.5 percentage points [2][3] - The central provinces are expected to continue their strong growth, driven by policy support, cultural tourism, and consumption upgrades [2][3] Group 2: Policy and Economic Drivers - The "Two New" policies have significantly boosted sales in categories such as communication equipment and home appliances, contributing to the overall growth in retail sales [4] - As of May 31, 2025, the "Two New" policy has driven sales of five major categories to 1.1 trillion yuan, with approximately 175 million subsidies issued to consumers [4] - The government plans to enhance policy reserves and evaluate the progress of the "Two New" initiatives to further stimulate consumption [4] Group 3: Integration of Sports and Consumption - The sports and entertainment sectors have seen rapid growth, with retail sales of sports and entertainment products in several provinces exceeding 25% [5] - The sports industry has expanded significantly, with its scale growing from 2.9 trillion yuan in 2019 to 3.7 trillion yuan, driven by increased policy support and youth engagement [5] - Events like the "Su Super" football league have positively impacted local economies, increasing hotel occupancy rates and retail sales during event periods [5][6] Group 4: Changing Consumer Preferences - Consumers are shifting from a focus on material wealth to seeking emotional value in products, leading to the rise of the "self-satisfaction economy" [6] - Sports events and concerts are becoming key platforms for meeting consumer emotional needs, creating new opportunities in the cultural tourism sector [6] - Retail and dining businesses are encouraged to adopt successful strategies from sports events to enhance market engagement [6]

Group 1 - The core viewpoint of the articles highlights the significant growth in consumer activity and sales during the 2025 Dragon Boat Festival holiday period in Guangxi, driven by promotional activities and consumer incentives [1][2] - The "Shopping Month in Guangxi" campaign featured nearly 500 themed events, distributing over 200,000 consumption vouchers, which directly contributed to sales of nearly 20 million yuan [1] - Key commercial areas in Guangxi experienced a 20.8% increase in foot traffic and a 17.1% increase in sales compared to the previous year [1] Group 2 - The integration of commerce, culture, tourism, and sports has led to a surge in service consumption, with local life service consumption increasing by 33.3% during the holiday [2] - Specific sectors saw notable growth: restaurant consumption rose by 27%, accommodation by 47.6%, and tourism attractions by 126.5% [2] - New consumption patterns are emerging, with online retail sales increasing by 12.7%, including a 6.3% rise in physical goods and a 21.4% rise in non-physical goods [2]

Group 1 - The event "2025 Su Xin Consumption · Summer Night Life" and the 6th Lianyungang Online Shopping Season was officially launched, attracting 497 enterprises and 235 buyers, aiming to create new consumption scenarios and boost the summer economy [1] - The Jiangsu Provincial Department of Commerce announced plans for over 1,500 consumption activities this year, distributing more than 450 million yuan in consumer vouchers and 17 million yuan in digital currency red packets, involving 35,000 enterprises [1] - The "First Release Economy" initiative was introduced with 15 measures to optimize consumption supply and improve the economic guarantee system [1] Group 2 - The event featured a diverse range of activities, including the integration of culture and tourism, sports events, and health consumption, to create a favorable consumption atmosphere [2] - Financial institutions provided consumer credit discounts, and various organizations collaborated to promote consumption, showcasing a vibrant "government-bank-enterprise" synergy [2] - The exhibition included three main pavilions and eight experience zones, covering the entire consumption ecosystem from food to entertainment [2] Group 3 - The event is seen as an opportunity for businesses to expand their market and for citizens to enjoy a consumption festival, with the local government allocating 3 million yuan for consumer red packets and offering 20,000 free tickets to attractions [3] - The event is expected to attract around 40,000 consumers and generate over 100 million yuan in consumption [3]

江苏省财政厅发布了体彩、福彩助力消费品以旧换新政策。江苏银行（600919）发布金融助力消费政 策。中石化江苏分公司做外贸采购成果发布，江苏天马网络科技集团展示线上线下（300959）消费全场 景智慧服务平台。连云港特色产品时尚婚纱、东海穿戴甲、东海水晶、汤沟国藏清代窖池进行了首发首 秀展演。 本次活动设置3个展馆、8个体验区，总面积3万平方米，参展企业497家、采购商235家、展位737个。其 中1号馆汇聚全省外贸优品；2号馆打造品质生活、婚庆文化、智慧车生活等沉浸式体验；3号馆集中展 示连云港制造精品、电商直播生态及"山海至味"美食。创新设置的非遗文创体验区融合传统与现代元 素，形成全链条消费模式。 支持各地打造"一市一主题"品牌矩阵，点亮多元场景，推动形成"来来往往、熙熙攘攘、红红火火、沸 沸扬扬"的消费氛围。 活动现场，江苏省商务厅对2025年一季度"苏新消费·销售竞赛活动"优胜企业代表进行授牌激励。 5月15日，"苏新消费·夏夜生活"暨第六届连云港网络购物季在连云港市工业展览中心开幕。本次活动启 动仪式由江苏省商务厅、连云港市人民政府主办，连云港市商务局、连云港经济技术开发区管委会承 办。 启动仪式 ...