Core Viewpoint - Zhiji is positioned as SAIC's highest-end brand and a key project in the new energy sector, with a focus on increasing sales volume through competitive pricing and new product offerings [3][4]. Group 1: Product Launch and Pricing Strategy - The new generation of Zhiji LS6 has been launched with both pure electric and range-extended versions, with the entry price dropping below 200,000 yuan, a reduction of over 40,000 yuan from the previous model's starting price of 239,900 yuan [3]. - The LS6 marks Zhiji's entry into the range-extended market, which has seen significant growth, with nearly 20 new range-extended models launched this year alone [3]. - Cumulative sales of range-extended vehicles reached 1.167 million units in 2024, representing a year-on-year increase of 78.7%, while sales in the first half of this year were 538,000 units, up 16.5% year-on-year [3]. Group 2: Sales Performance and Goals - In the first eight months of the year, Zhiji's cumulative sales reached approximately 32,000 units, achieving 31.5% of its annual delivery target of 100,000 units, with August sales recorded at 6,569 units [3][4]. - The company expresses confidence in meeting its sales targets, despite acknowledging challenges, particularly with sales typically peaking in Q3 and Q4 [4]. Group 3: Market Positioning and Competition - The launch of the Shangjie brand, developed in collaboration with Huawei, has raised questions about the positioning of Zhiji and its "brother" brand, with the Shangjie H5 priced between 169,800 and 209,800 yuan, also offering pure electric and range-extended options [5]. - The new generation Zhiji LS6 and Shangjie H5 are targeted at different market segments and consumer demographics, indicating a strategic differentiation between the two brands [5].

撰 文 / 张霖郁 设 计 / 赵昊然 福特2024年的财务数字比上一年稍好。 美国当地时间2025年2月5日，福特公布了2024年四季度以及全年财报。 福特2024年总收入为1850亿美元，同比增长5%；净利润为59亿美元（按Non-GAAP非通用会计准则 计算，为102亿美元），同比增长1.5%，如果按非通用会计准则计算，同比下降0.2%。 福特目前主要分三块业务，一是Ford Blue，这一块是燃油车；第二是Ford Model e，新能源车；第 三是Ford Pro，商用车。 整体来说，商用车最赚钱，息税前净利润率为13.5%，其次是燃油车业务，息税前净利润率为 5.2%，而新能源业务完全亏损，2024年，福特新能源业务亏损超过50亿美元。 财报发布第二天，福特同时宣布了一系列高层任命。 财报会上，分析师问及福特如何增强全球竞争力以及击败小米SU7？ 福特CEO法利（Jim Farley）回答，第一是降本，这个是绝对使命；第二是推出便宜车型，让更多 人买得起新能源车，第三是确保多种动力形式，这是福特的重要原则，他们打算做增程，顺应客户 的需求。他们之前投资混合动力，被证明是一个好的决定；最后一点，是通 ...