Core Viewpoint - The article discusses the significant decline in bank deposit interest rates, which have dropped to historical lows, and the resulting pressure on banks to meet mid-year assessment targets for deposit growth [1][2]. Summary by Sections Deposit Rate Decline - As of May, the average interest rates for 3-year and 5-year fixed deposits have decreased to 1.711% and 1.573%, respectively, with a month-on-month decline of over 30 basis points [3][5]. - All types of fixed deposit rates have entered the "1% era," with 3-month and 6-month rates at 1.004% and 1.212%, respectively [3][5]. Bank Assessment Pressure - With the recent drop in deposit rates, banks are experiencing a noticeable decline in the scale of fixed deposit inflows, increasing the pressure to meet mid-year deposit targets [2][7]. - Banks are mobilizing staff to market various financial products, including deposits, wealth management, and insurance, to meet these targets [7][9]. Market Dynamics - The decline in deposit rates has led to a rise in the activity of fund brokers, who are offering high prices to attract deposits for banks [7][8]. - Regulatory bodies have issued warnings against irregular deposit-raising practices, emphasizing the need for banks to optimize their assessment systems [8][11]. Product Sales and Strategies - The sales of wealth management products have not performed as well as deposits, but they remain a crucial source of income for banks [9]. - Insurance products are also being promoted aggressively, with banks offering incentives to attract customers [10]. Regulatory Environment - Recent regulatory measures have aimed to curb excessive deposit-raising activities, prohibiting practices such as offering gifts or cash incentives for deposits [11][12]. - The focus is shifting towards sustainable and compliant methods of attracting deposits, rather than relying on high-interest rates or promotional gifts [12][13].