Core Viewpoint - The long-standing practice of "deposit rush" in the banking industry is experiencing a decline due to stricter regulations and a growing consensus against excessive competition, leading to a shift in operational strategies among banks [1][3][6]. Group 1: Market Dynamics - The activity of brokers, who previously thrived during peak deposit periods, has significantly decreased, with reports indicating a drop in the number of active brokers and the volume of deposit requests [3][4]. - The once-popular "day-cut arbitrage" strategy is becoming increasingly difficult to execute due to enhanced regulatory scrutiny and improved tracking capabilities of banks [4][5]. - Despite a decrease in market demand, the pricing for deposit rushes has not drastically dropped, remaining in the range of 0.01% to 0.02% for large deposits [5]. Group 2: Regulatory Environment - Financial regulatory bodies have intensified efforts to curb practices that artificially inflate liquidity metrics, leading to a more rational and regulated banking environment [6][8]. - The "anti-involution" concept is gaining traction within the banking sector, prompting banks to focus on sustainable growth rather than short-term metrics [6][10]. Group 3: Internal Banking Challenges - The pressure on bank employees to meet performance targets continues to drive some to seek deposits through informal channels, despite the risks associated with such practices [7][8]. - The disconnect between central bank strategies and branch-level execution has led to a reliance on short-term deposit strategies, undermining long-term profitability [8][10]. Group 4: Future Strategies - Banks are encouraged to shift from a focus on deposit accumulation to enhancing customer service and product offerings, thereby retaining customer funds through better management and service fees [11]. - A comprehensive strategy involving strategic focus, service innovation, and regulatory collaboration is essential for banks to transition from a scale-driven approach to one centered on value creation [11].

Core Viewpoint - The long-standing practice of "deposit rush" in the banking industry is experiencing a decline due to stricter regulations and a growing consensus against excessive competition, leading to a shift in operational strategies among banks [1][3][6]. Group 1: Deposit Rush Dynamics - The "deposit rush" has traditionally been a critical task for banks at the end of financial periods, with brokers acting as intermediaries between banks and private funds [3][6]. - Recent investigations reveal a significant decrease in the number of active brokers and the volume of deposit rush communications, indicating a cooling market [3][4]. - Brokers have reported fewer opportunities to connect with banks, and the once-popular "day-cut arbitrage" strategy is becoming increasingly difficult to execute due to enhanced regulatory scrutiny [4][6]. Group 2: Regulatory Impact and Market Changes - Regulatory authorities have intensified efforts to curb practices like "false deposits" and "interbank assistance," which have historically inflated liquidity metrics [6][8]. - The shift in market dynamics has led to the elimination of many small-scale brokers, as banks transition from a focus on rapid growth to more refined management of funding costs [4][6]. - Despite a decrease in demand, the pricing for deposit rush activities remains stable, with returns for large deposits still within the range of 0.01% to 0.02% [4][6]. Group 3: Internal Banking Challenges - The ongoing pressure for banks to meet performance metrics has resulted in a reliance on short-term deposit strategies, which can distort market pricing and increase overall funding costs [7][9]. - Many banks continue to face internal conflicts between long-term strategic goals and short-term performance pressures, leading to a persistence of "deposit rush" behaviors in informal channels [8][10]. - The current focus on deposit volume over quality has been criticized for undermining sustainable growth and profitability within the banking sector [9][10]. Group 4: Future Strategies for Sustainable Growth - To achieve sustainable development without relying on aggressive deposit acquisition, banks are encouraged to shift their focus from "scale obsession" to "value cultivation" [11][12]. - Strategies include enhancing customer service and product offerings, transitioning from deposit-based income to management fees and service charges [11][12]. - A comprehensive approach involving strategic clarity, service innovation, and regulatory collaboration is essential for banks to realign their operations with the needs of the real economy [11][12].

Core Viewpoint - The article discusses the significant decline in bank deposit interest rates, which have dropped to historical lows, and the resulting pressure on banks to meet mid-year assessment targets for deposit growth [1][2]. Summary by Sections Deposit Rate Decline - As of May, the average interest rates for 3-year and 5-year fixed deposits have decreased to 1.711% and 1.573%, respectively, with a month-on-month decline of over 30 basis points [3][5]. - All types of fixed deposit rates have entered the "1% era," with 3-month and 6-month rates at 1.004% and 1.212%, respectively [3][5]. Bank Assessment Pressure - With the recent drop in deposit rates, banks are experiencing a noticeable decline in the scale of fixed deposit inflows, increasing the pressure to meet mid-year deposit targets [2][7]. - Banks are mobilizing staff to market various financial products, including deposits, wealth management, and insurance, to meet these targets [7][9]. Market Dynamics - The decline in deposit rates has led to a rise in the activity of fund brokers, who are offering high prices to attract deposits for banks [7][8]. - Regulatory bodies have issued warnings against irregular deposit-raising practices, emphasizing the need for banks to optimize their assessment systems [8][11]. Product Sales and Strategies - The sales of wealth management products have not performed as well as deposits, but they remain a crucial source of income for banks [9]. - Insurance products are also being promoted aggressively, with banks offering incentives to attract customers [10]. Regulatory Environment - Recent regulatory measures have aimed to curb excessive deposit-raising activities, prohibiting practices such as offering gifts or cash incentives for deposits [11][12]. - The focus is shifting towards sustainable and compliant methods of attracting deposits, rather than relying on high-interest rates or promotional gifts [12][13].