Social Research* 2026元旦假期过节方式社媒用户洞 KR 向 Social Research 提问 → DATAST■RY | ○ 数i只指数 2026年元旦假期用户行为洞察报告:基于社交媒体数据分析 撰写机构：Social Agent | 报告时间：2025-12-30 15:05:28 | 0.执行摘要 随着2026年元旦假期的临近，社交媒体平台上的讨论热度持续升温，用户行为呈现出显著的多元化与 个性化趋势。本报告基于对主流社交媒体平台在2025年12月20日至12月30日期间的数据分析，旨在洞 察用户在假期中的核心诉求与行为模式。 本报告将深入剖析以上趋势，为旅游、娱乐、零售等相关行业提供数据驱动的决策参考。 | 1. 社交媒体整体趋势分析 在2026年元旦假期临近之际，中文社交媒体平台展现出强烈的节庆氛围与高度的用户参与热情。从202 5年12月20日至12月30日，海量用户围绕"元旦"相关话题分享计划、交流感受，形成了独特的舆论 场。本章节将从讨论声量、情感倾向及平台分布等维度，对这一时期的社媒整体趋势进行剖析。 以上内容由AI生成,仅供参考 ● 整体趋势： 假期讨论由抖音平台主导 ...

Core Viewpoint - The recent drop in temperature in Chengdu has led to a surge in "warm consumption," with increased demand for hot pot, tea, and heating appliances, indicating a shift in consumer behavior towards winter-related products and services [1][6]. Group 1: Consumer Behavior - The cold weather has resulted in a 40% increase in customer traffic at hot pot restaurants and tea houses, with reservations nearly doubling compared to previous weeks [3][6]. - Families are increasingly dining out, with over 50% of customers in tea houses being families, leading to an average of 200 customers per day, a 40% increase from before [3][6]. - Restaurants are adapting by expanding service hours and increasing staff to accommodate the rising number of patrons [3][5]. Group 2: Retail Trends - Sales of heating appliances in Chengdu have surged by 110% year-on-year since late October, making it the second-highest in the country, with heaters being the most popular item [6][8]. - The "Double 11" shopping festival has seen a notable increase in sales of winter-related products, including pet heating blankets and warm clothing, reflecting a shift in consumer priorities towards comfort and warmth [6][8]. - Physical retail stores are experiencing a significant uptick in sales of winter apparel, with sales of down jackets and thermal underwear increasing by over 30% [8].

Core Viewpoint - Liren Technology's net profit has significantly declined, with a forecasted drop of 60.8% to 69.8% in the first half of 2025, attributed to intensified industry competition and changing consumer behavior post-pandemic [2][3]. Financial Performance - In the first quarter of 2024, Liren Technology reported a revenue of 108 million yuan, a year-on-year decrease of 12.13%, and a net profit of approximately 2.12 million yuan, down 82.96% [3]. - The company's cash flow from operating activities also declined, with cash inflow of 94.89 million yuan, down 15.83% year-on-year [4]. - The net cash flow from operations was 7.08 million yuan, a decrease of 55.27% compared to the previous year [4]. Product Performance - Liren Technology's revenue from its main product, the electric pancake maker, accounted for 52.79% of total revenue in 2024, but saw a significant decline of 22.35% year-on-year [7]. - The air fryer segment has experienced substantial volatility, with revenue dropping from 2.26 billion yuan in 2020 to 0.25 billion yuan in 2024, a decline of 78.5% [15][16]. Market Trends - The "stay-at-home economy" that previously benefited Liren Technology is now waning, leading to challenges in maintaining growth as consumers return to outdoor activities [2][8]. - Online sales remain a critical revenue source, contributing 68.31% of total revenue in 2024, but also faced a decline of 14.01% year-on-year [7]. Strategic Initiatives - Liren Technology is diversifying its product offerings, including the introduction of home appliances like mite removers and mini washing machines, aiming to enhance its market competitiveness [7][16]. - The company is focusing on innovation and market positioning to recover revenue and optimize its profit structure, particularly through new product lines like multifunctional cooking machines [15][16].

Core Viewpoint - The once-popular small home appliance brand, Bear Electric, is now facing multiple challenges as the flow economy declines, leading to stagnant revenue growth and significant profit reduction [1][2]. Financial Performance - In 2024, Bear Electric reported revenue of 4.758 billion yuan, with a year-on-year growth rate of only 0.98%, a stark contrast to previous double-digit growth [1][2]. - The net profit attributable to shareholders was 288 million yuan, representing a decline of over 35.37% compared to the previous year, marking the largest drop since the company's IPO [2][6]. Market Trends - The overall retail sales of kitchen small appliances in 2024 reached 60.9 billion yuan, showing a year-on-year decrease of 0.8%, indicating a broader industry slowdown [1]. - Bear Electric's core kitchen appliance business generated revenue of 3.276 billion yuan in 2024, down 10.10% from 3.644 billion yuan the previous year, reducing its revenue contribution from 77.33% to 68.84% [4]. Inventory and Production Issues - In 2024, Bear Electric's product sales volume was 45.9804 million units, a modest increase of 2.63%, while production volume surged to 50.5757 million units, up 16.84%, leading to a significant inventory increase [5]. - The inventory level reached a record high of 924 million yuan, with inventory turnover days rising from 76.58 days in 2023 to 90.27 days in 2024, indicating potential overstock risks [5]. Strategic Diversification - Bear Electric has diversified its product offerings beyond kitchen appliances to include lifestyle, personal care, and maternal and infant appliances, yet the kitchen segment remains the primary revenue driver [4]. - Despite growth in other product categories, such as lifestyle appliances (up 15.33%) and maternal and infant appliances (up 31.83%), their revenue contributions are still relatively small and dependent on outsourcing [4]. Cost Management and Profitability - The company has faced rising expenses, with sales expenses increasing from 730 million yuan in 2022 to 864 million yuan in 2024, alongside management and R&D costs [6]. - The imbalance in marketing and R&D spending reflects a "heavy marketing, light R&D" approach, which may hinder long-term sustainability [6]. Investor Sentiment - Bear Electric's stock price has seen a significant decline, dropping from a peak of 165 yuan per share in mid-2020 to below 50 yuan at the beginning of 2024, reaching a new low of 35 yuan in September 2024 [7].