据陈京田介绍，2015年起，为实现产业转型升级，振华玻璃按照"立足非遗技艺传承、保留经典工业遗迹、展示传统 生产场景、打造最美琉璃艺术、确保行业龙头地位"的指导思想建设领尚琉璃文化创意园，至今年6月，已接待国内外 游客120余万人次。 近年来，他们对园区进行了全方位升级改造，围绕淄博"烧烤热""聊斋热"、山东"手造热""非遗热"、及"文创热""研学 热"等开展工作，通过吸引国内外游客走进来参观原汁原味的传统生产工艺，欣赏一件件流光溢彩、美轮美奂的琉璃 艺术品的诞生过程，切身感受琉璃匠人在炉火旁挥汗如雨的执着与坚守，以及精益求精的工匠情怀，从而营造了一场 久盛不衰的"琉璃热"，实现了经济效益与社会效益同步发展。 齐鲁晚报.齐鲁壹点记者樊伟宏 作为淄博市唯一国家级工业旅游示范基地，依托琉璃特色，山东领尚琉璃文化创意园走出了一条独具特色的"工业+文 旅"融合发展之路。 8月23日，由淄博市政府新闻办、市工业和信息化局联合策划的"产业链上的山东好品牌"系列现场记者见面会举行。 围绕如何实现传统行业在文化、产业、传承与旅游的跨界多赢，振华玻璃制品有限公司总经理陈京田进行了解答。 ...

Group 1 - The core viewpoint is that Xinyu City in Jiangxi Province is successfully implementing dual pilot projects for cultural and tourism consumption, leveraging its industrial heritage to stimulate economic growth [1][2] - Since 2020, Xinyu City has invested 2.558 billion yuan in 26 key cultural and tourism projects, creating new attractions monthly and seasonal highlights [1] - The city is transforming industrial sites into consumer spaces, enhancing consumer trust through a credit-based system, and utilizing digital tools for targeted marketing [1] Group 2 - Xinyu City has established a dual-driven mechanism of "policy toolbox + digital platform," issuing 10.37 million yuan in consumption vouchers, which has stimulated over 120 million yuan in consumption [2] - The city aims to enhance its tourism consumption contribution to economic growth by introducing high-quality development policies and focusing on new business models like immersive performances and low-altitude flight experiences [2]

Core Insights - The rise of "factory tours" on social media indicates a growing interest in industrial tourism, with significant engagement on platforms like Xiaohongshu, where related topics have garnered millions of views [1][3] - Industrial tourism in China is still in its infancy, with a market share of less than 5%, compared to 10%-15% globally, suggesting substantial growth potential [3][4] - Recent trends show a strong demand for factory tours, as evidenced by Xiaomi's factory tour slots selling out quickly and being resold at high prices, highlighting the commercial value of integrating industry with cultural tourism [3][4] Group 1: Industry Trends - The concept of "factory tours" is gaining traction, with social media discussions reaching 300,000 to 1.8 million views on various topics [1][3] - International examples of industrial tourism, such as Germany's Ruhr area and Japan's White Chocolate Park, illustrate successful models that blend culture and industry [3] - Chinese policies are increasingly supportive of industrial tourism, with cities like Beijing and Shanghai implementing plans to develop industrial tourism as part of urban cultural strategies [4] Group 2: Business Models - Companies like Tesla and NIO are leveraging factory tours as marketing tools, transforming factories into experiential spaces that enhance consumer trust and brand loyalty [5][6] - The "experience economy" is reshaping how factories engage with consumers, turning traditional manufacturing spaces into interactive environments that foster deeper connections [6][24] - Successful examples include the White Lover's Park in Japan, which combines free and paid experiences to maximize visitor engagement and revenue [7][9] Group 3: Value Creation - Industrial tourism can generate multiple revenue streams, including ticket sales, experiential activities, and IP-derived products, creating a complex ecosystem that benefits both the industry and consumers [21][22] - The integration of educational elements into factory tours can help reshape perceptions of manufacturing careers among younger generations, fostering a new talent pipeline [29][30] - Companies can enhance brand value through emotional connections and unique experiences, moving beyond traditional product offerings to create lasting consumer relationships [25][28]