Core Insights - The Shandong Lingshang Liuli Cultural Creative Park, as the only national industrial tourism demonstration base in Zibo, has developed a unique "industry + cultural tourism" integration path [1] Group 1: Company Overview - Since 2015, Zhenhua Glass Products Co., Ltd. has focused on industrial transformation and upgrading by establishing the Lingshang Liuli Cultural Creative Park, guided by the principles of inheriting intangible cultural heritage, preserving classic industrial relics, showcasing traditional production scenes, and ensuring industry leadership [3] - As of June this year, the park has received over 1.2 million domestic and international visitors [3] Group 2: Industry Trends - The park has undergone comprehensive upgrades, leveraging trends such as the "barbecue craze," "Liaozhai craze," "handmade craze," "intangible cultural heritage craze," "cultural creativity craze," and "research study craze" to attract visitors [4] - By allowing visitors to experience traditional production techniques and appreciate the creation of exquisite Liuli artworks, the park fosters a lasting "Liuli craze," achieving simultaneous economic and social benefits [4]

Group 1 - The core viewpoint is that Xinyu City in Jiangxi Province is successfully implementing dual pilot projects for cultural and tourism consumption, leveraging its industrial heritage to stimulate economic growth [1][2] - Since 2020, Xinyu City has invested 2.558 billion yuan in 26 key cultural and tourism projects, creating new attractions monthly and seasonal highlights [1] - The city is transforming industrial sites into consumer spaces, enhancing consumer trust through a credit-based system, and utilizing digital tools for targeted marketing [1] Group 2 - Xinyu City has established a dual-driven mechanism of "policy toolbox + digital platform," issuing 10.37 million yuan in consumption vouchers, which has stimulated over 120 million yuan in consumption [2] - The city aims to enhance its tourism consumption contribution to economic growth by introducing high-quality development policies and focusing on new business models like immersive performances and low-altitude flight experiences [2]

Core Insights - The rise of "factory tours" on social media indicates a growing interest in industrial tourism, with significant engagement on platforms like Xiaohongshu, where related topics have garnered millions of views [1][3] - Industrial tourism in China is still in its infancy, with a market share of less than 5%, compared to 10%-15% globally, suggesting substantial growth potential [3][4] - Recent trends show a strong demand for factory tours, as evidenced by Xiaomi's factory tour slots selling out quickly and being resold at high prices, highlighting the commercial value of integrating industry with cultural tourism [3][4] Group 1: Industry Trends - The concept of "factory tours" is gaining traction, with social media discussions reaching 300,000 to 1.8 million views on various topics [1][3] - International examples of industrial tourism, such as Germany's Ruhr area and Japan's White Chocolate Park, illustrate successful models that blend culture and industry [3] - Chinese policies are increasingly supportive of industrial tourism, with cities like Beijing and Shanghai implementing plans to develop industrial tourism as part of urban cultural strategies [4] Group 2: Business Models - Companies like Tesla and NIO are leveraging factory tours as marketing tools, transforming factories into experiential spaces that enhance consumer trust and brand loyalty [5][6] - The "experience economy" is reshaping how factories engage with consumers, turning traditional manufacturing spaces into interactive environments that foster deeper connections [6][24] - Successful examples include the White Lover's Park in Japan, which combines free and paid experiences to maximize visitor engagement and revenue [7][9] Group 3: Value Creation - Industrial tourism can generate multiple revenue streams, including ticket sales, experiential activities, and IP-derived products, creating a complex ecosystem that benefits both the industry and consumers [21][22] - The integration of educational elements into factory tours can help reshape perceptions of manufacturing careers among younger generations, fostering a new talent pipeline [29][30] - Companies can enhance brand value through emotional connections and unique experiences, moving beyond traditional product offerings to create lasting consumer relationships [25][28]