故事要从郑州东站讲起。这是一座恢弘建筑，为郑渝高铁、济郑高铁，京广高铁、徐兰高 铁、郑阜高铁、郑太高铁、京港高铁共同构成"米"字形高铁网的核心枢纽，总建筑面积达41.2 万平方米。从郑州东站步行约10分钟，就能看到蜜雪冰城标志性的"雪王"和"雪妹"CP形象， 这里坐落着蜜雪冰城的总部。 据郑东新区披露，蜜雪集团总部基地项目用地面积33亩，建设面积12.7万平方米，总投资13.8 亿元。 以下文章来源于21Style ，作者贺泓源 21Style . 权威、独家、深度，先一步看到消费未来！ 记者丨贺泓源 实习生李晴 编辑丨张伟贤 作为中华文明主要发祥地之一的河南，正再一次深度影响中国消费市场。 蜜雪冰城们的新豫商崛起，便是重要案例。 在这里，有着蜜雪发展脉络展示，参访人群络绎不绝。"加盟商，行业上下游的相关公司、协 会，社会各界都会来，接待频率相当高。"有蜜雪相关负责人对21世纪经济报道记者说。 在蜜雪总部旁边，便是牧原集团的郑州研发中心。 截至9月12日收盘，蜜雪集团总市值达到1538亿港元，牧原股份总市值达到3143亿元。 蜜雪冰城郑州总部旗舰店的玩偶。贺泓源/摄 他们，便是狂奔中的千亿豫企，此外像巴奴之类 ...

21世纪经济报道记者贺泓源、实习生李晴 北京、郑州、焦作报道 作为中华文明发祥地的河南，正再一次深度影响中国消费市场。 蜜雪冰城们的新豫商崛起，便是重要案例。 故事要从郑州东站讲起。这是一座恢弘建筑，为郑渝高铁、济郑高铁，京广高铁、徐兰高铁、郑阜高 铁、郑太高铁、京港高铁共同构成"米"字形高铁网的核心枢纽，总建筑面积达41.2万平方米。从郑州东 站步行约10分钟，就能看到蜜雪冰城标志性的"雪王"和"雪妹"CP形象，这里坐落着蜜雪冰城的总部。 据郑东新区披露，蜜雪集团总部基地项目用地面积33亩，建设面积12.7万平方米，总投资13.8亿元。 在这里，有着蜜雪发展脉络展示，参访人群络绎不绝。"加盟商，行业上下游的相关公司、协会，社会 各界都会来，接待频率相当高。"有蜜雪相关负责人对21世纪经济报道记者说。 2005年，张红超重回刨冰生意，自学制作方法推出新鲜的1元冰淇淋。该产品一经推出便迅速引爆市 场，成为蜜雪冰城的第一款爆品。 在蜜雪总部旁边，便是牧原集团的郑州研发中心。 截至9月12日收盘，蜜雪集团总市值达到1538亿港元，牧原股份（002714）总市值达到3143亿元。 他们，便是狂奔中的千亿豫企，此外像巴 ...

Core Insights - Leap Motor has emerged as a leading player in the new energy vehicle sector, achieving significant growth in revenue and profitability during a traditionally slow sales season [2][3][5] - The company reported a remarkable increase in sales volume, reaching 221,700 units in the first half of the year, and aims to sell between 580,000 to 600,000 units by year-end [3][10] - Leap Motor's strategy focuses on cost control and self-research, allowing it to offer competitive pricing and advanced features, which has resonated well with consumers [7][8][19] Financial Performance - Leap Motor's revenue surged to 15.4 billion yuan, with a gross margin increase from 1.1% to 14.1% year-on-year, marking a significant turnaround to profitability [7][8] - The company achieved its first half-year net profit, becoming the second new force in the industry to do so after Li Auto [2][3] Market Strategy - The company plans to challenge the sales limit of 750,000 units per month and aims for a target of 1 million units by next year, which is considered a survival threshold [4][10][14] - Leap Motor is expanding its product lineup, with new models in the B series and plans for the A and D series to cover a broader price range [15][16] Competitive Landscape - The current market environment is characterized by aggressive pricing strategies, and Leap Motor is capitalizing on this by penetrating the 150,000 yuan segment effectively [7][19] - The company is also expanding its presence in overseas markets, with plans for local assembly in Malaysia and partnerships to enhance its global footprint [18][19] Future Outlook - Leap Motor's management is optimistic about continued growth, with expectations of significant sales increases in the upcoming months [9][10] - The company is positioning itself to become a top-tier player in the global automotive industry, with ambitious long-term sales targets [11][13][19]