未来，捷豹路虎将持续为广大中国消费者深入打造全生命周期 的新现代豪华体验。 作者： 王子阳 封图：图片资料室 在价格战愈演愈烈、行业加速"内卷"的 2025 年，捷豹路虎却以一场围绕"品质"的坚守，赢得了市 场的尊重与回报。 8 月 28 日， J.D. Power 发布 2025 中国新车质量研究（ IQS ），捷豹路虎中国获得豪华品牌两项 第一，路虎以 208 个 PP100 （平均每百辆车问题数）的出色表现登顶，揽胜蝉联大型豪华 SUV 细分市场冠军。除了新车质量（ IQS ），近期捷豹路虎还包揽了 J.D. Power 产品魅力（ APEAL ）及销售服务满意度（ SSI ）三大研究的豪华品牌榜首，成为三项冠军。 对于权威榜单的认可，捷豹路虎全球董事、捷豹路虎中国首席执行官兼总裁潘庆表示这是消费者对 捷豹路虎的高度肯定，也是团队与经销商伙伴紧密合作的成果。他表示，"未来，捷豹路虎将持续 为广大中国消费者深入打造全生命周期的新现代豪华体验。 " 从全球标准与本土化深度融合的制造体系，到以用户真实需求为核心的研发与服务，捷豹路虎正用 实际行动证明：在浮躁的市场中，只有以品质为基石，坚持自身的价值，才是穿越 ...

Core Insights - Jaguar Land Rover reported stable financial performance for Q1 of FY 2025/26, achieving global revenue of £6.6 billion and maintaining profitability for the eleventh consecutive quarter with a pre-tax profit of £351 million [1][3] Financial Performance - Global wholesale volume for the quarter was 87,286 units, with nearly 80% of sales coming from the Range Rover, Range Rover Sport, and Land Rover Defender models [1] - As of the end of the quarter, global free cash flow reached £758 million, with current assets totaling £5 billion, including £3.3 billion in cash and £1.7 billion in undrawn credit facilities [3] Strategic Focus - CEO Adrian Mardell emphasized the company's commitment to the "Reimagine" strategy, with an investment of £3.8 billion in the current fiscal year to support the development of next-generation products [3] - The electric drive systems manufacturing center in Wolverhampton is nearing completion, focusing on the production of electric drive components and battery packs [3] - The all-electric Range Rover family, based on the EMA architecture, has completed over 200 tests at the Halewood plant, with 65,000 potential customers registered for the electric version [3] Market Expansion - In the Chinese market, Jaguar Land Rover is launching several new models, including the Land Rover Defender OCTA, the new Range Rover Sport SV, and the Jaguar XFL 90th Anniversary Edition [3] Long-term Strategy - The company plans to deepen the implementation of the "Reimagine" strategy, continuing the five-year £18 billion investment plan aimed at achieving sustainable growth [4] - Full-year performance expectations remain unchanged, targeting an EBIT margin of 5% to 7%, with a commitment to year-on-year improvements over the next two fiscal years [4]

Core Insights - Jaguar Land Rover reported a revenue of £6.6 billion (approximately ¥63.78 billion) and a pre-tax profit of £351 million (approximately ¥3.39 billion) for Q1 of the fiscal year 2025/26, marking the eleventh consecutive quarter of profitability [1][3] - The company sold 87,300 vehicles globally in the quarter, with nearly 80% being Range Rover, Range Rover Sport, and Defender models [1][3] - Free cash flow reached £758 million (approximately ¥7.32 billion) by the end of the quarter, with current assets totaling £5 billion, including £3.3 billion in cash and £1.7 billion (approximately ¥16.43 billion) in undrawn credit facilities [1][3] Financial Performance - The company maintained stable performance despite ongoing geopolitical, tariff, and exchange rate challenges, demonstrating business resilience and strategic foundation [3] - The CEO expects the impact of tariffs on financial performance to gradually ease in subsequent quarters due to the swift conclusion of the UK-US trade agreement [3] - Full-year performance expectations remain unchanged, targeting an EBIT margin of 5%-7% and aiming for year-on-year improvements over the next two fiscal years [3] Strategic Initiatives - Jaguar Land Rover plans to invest £3.8 billion (approximately ¥36.72 billion) in the current fiscal year to support next-generation product development as part of its "Reimagine" strategy [3][5] - The company has created over £100 million (approximately ¥970 million) in value through the refurbishment and repurposing of UK factory facilities and equipment during the last quarter [3] - The electric vehicle transition includes the completion of over 200 tests for the all-electric Range Rover family models at the Halewood plant, with 65,000 registered customers for the electric Range Rover [4] Future Outlook - The company aims to become a fully electric luxury car manufacturer by 2030, with plans to launch electric models under the Range Rover, Discovery, and Defender brands, while the Jaguar brand will achieve full electrification [4][5] - By 2039, Jaguar Land Rover targets net-zero carbon emissions across its entire supply chain, product development, and operations [5] - The company is committed to executing its five-year £18 billion (approximately ¥173.94 billion) investment plan initiated last year [5]

Group 1 - The core point of the article is the launch of the M817 SUV by Mengshi Technology, which starts at a pre-sale price of 329,900 yuan, featuring advanced technology and design elements [1][5][8] - The M817 offers two versions: a city version and an off-road version, with a distinctive mech-inspired design and a length of 5.1 meters, along with a wheelbase exceeding 3 meters [1][5] - The vehicle is equipped with Huawei's advanced driving system and drone technology, enhancing its smart capabilities for both urban and off-road driving [5][8] Group 2 - The M817's powertrain includes a 1.5T engine combined with an electric motor, delivering a total output of 687 horsepower and a peak torque of 848 Nm, achieving 0-100 km/h in 5.2 seconds [5][8] - The SUV's competitive landscape includes models like the Tank 700 and Equation Leopard 8, with the M817 aiming to differentiate itself through pricing and smart features [7][8] - The article highlights the limited competition in this segment, suggesting that the M817's performance in high-intensity off-road scenarios remains to be validated [8] Group 3 - The article also discusses the launch of the Land Rover Defender OCTA, which targets the luxury off-road SUV market with a starting price of approximately 1.46 million yuan [10][16] - The OCTA features a powerful 635 horsepower engine and advanced suspension technology, aiming to compete with high-end models like the Mercedes G-Class and Lexus LX600 [16] - The Volvo EX30 Cross Country is introduced as a small electric SUV with a limited-time price of 233,800 yuan, focusing on a light off-road design appealing to urban commuters [31][35]