"718现车直降7.5折，支持三年免息贷款，具体价格到店还可再谈。"北京一家保时捷门店销售人员对时代周报记者表示。 时代周报记者从上述销售人员处了解到，其口中的718当前价格为74.19万元，如果按照7.5折购入的话，直接优惠了18.55万元。 该销售进一步介绍，目前在售的保时捷718 Boxster Style Edition均为燃油版最新款，且因车型即将停产，已无法接受定制。 对于市场上盛传的"新一代纯电版718将于2026年发布"的消息，该销售回应："没收到相关通知。纯电版国内2026年应该上不了，最快也要等到2027年。" 事实上，关于下一代718系列动力形式的争议由来已久。其根源在于，保时捷电动化转型进程未达预期，迫使公司对部分车型规划作出了战略性调整。 718 Boxster（图源：保时捷官网） 今年9月，保时捷官方宣布，鉴于电动化进程放缓，部分纯电动车型的上市计划将会延后，原定于2030年代推出的电动平台将重新规划时间表，该平台将 与大众汽车集团旗下其他品牌协同进行技术重构。 彼时，就已经有媒体报道，下一代718 Boxster和Cayman的高性能版本将继续搭载燃油发动机，取消原定推出、定位高 ...

Core Insights - The second-hand luxury car market is experiencing significant price drops, with average transaction prices decreasing by over 16% year-on-year in the first nine months of the year, surpassing declines in domestic and joint venture brands [1][2] - The trend of "three years at half price" for second-hand luxury cars has become common, attracting younger buyers who are drawn to the affordability of high-end brands [2][3] - Despite the lower purchase prices, the high maintenance and operating costs of luxury vehicles have led to concerns about affordability, with many buyers finding they can afford the car but struggle with ongoing expenses [2][13] Market Trends - The proportion of 90s buyers in the second-hand luxury car market has increased from 23% in 2019 to 47% in 2024, indicating a growing interest among younger consumers [2] - Popular models like the Porsche Macan and Panamera are seeing significant price reductions, with some models selling for less than 30% of their original prices [3][4] - The competitive landscape has intensified, with dealers facing pressure to price vehicles competitively, leading to thin profit margins on popular models [4][5] Pricing Dynamics - The price of second-hand luxury cars is closely tied to the new car market, with significant discounts on new models leading to accelerated depreciation of used vehicles [7][14] - The highest resale value among luxury brands is held by Porsche, with a three-year depreciation rate of 33.8%, while brands like Infiniti have seen values drop to as low as 36.5% [6][12] - The market for second-hand electric luxury cars is volatile, with prices fluctuating rapidly due to brand perception and market sentiment [8][10] Consumer Behavior - High-net-worth individuals are still the primary buyers of high-end luxury cars, focusing on vehicle condition and rarity rather than ongoing costs [13] - There is a growing segment of consumers looking for affordable luxury options, with many second-hand luxury cars priced below 200,000 yuan, appealing to budget-conscious buyers [13][14] - The high operating costs associated with luxury vehicles, including fuel and maintenance, are becoming a significant concern for potential buyers [13][15]

Core Viewpoint - Porsche's 718 gasoline version will be discontinued in October 2025, transitioning to an electric model, which may impact its current market appeal and customer base [4][42]. Group 1: Discontinuation of 718 - Porsche's 718 gasoline version will cease production in October 2025, as confirmed by Albrecht Reimold [4]. - Existing orders for the 718 will still be fulfilled, but new orders will be difficult to place after the discontinuation [5]. - The future 718 model is expected to follow the electric vehicle trend, similar to the Taycan [6]. Group 2: Market Position and Appeal - The 718 is considered an entry-level sports car for Porsche, but its performance and specifications may not attract wealthy buyers or those seeking value [11][12]. - The 718 has been popular among social media influencers and micro-business owners, often seen as a status symbol rather than a performance vehicle [16][18]. - The car's design and performance characteristics, such as its mid-engine layout and flat-six engine, contribute to its appeal, despite its mixed reputation [21][25]. Group 3: Historical Context and Financial Implications - The 718 name has historical significance, originating from the 718 RSK race car, and has been crucial for Porsche's financial recovery in the past [22][35]. - The introduction of the 718 aimed to reduce production costs by sharing components with the 911, making it more affordable [33]. - The 718's production was also a response to financial difficulties faced by Porsche in the early 1990s, where losses reached 2.4 billion German Marks (approximately 10 billion RMB) [31]. Group 4: Regulatory and Technological Challenges - New EU regulations on cybersecurity (UN R155) pose challenges for older gasoline models like the 718, as their electronic architecture does not meet the new standards [37][39]. - The cost of updating the 718's systems to comply with these regulations is nearly equivalent to developing a new vehicle, leading to the decision to discontinue the model [40]. - The shift to electric vehicles is seen as a necessary evolution for Porsche to remain competitive in the automotive market [51].

Core Insights - The shift in consumer preferences towards domestic vehicles is evident as over 50% of new energy vehicles penetrate the market, with consumers prioritizing driving experience and cost-effectiveness [1] - Despite the rise of domestic cars, over 270,000 consumers still opted for imported vehicles in the first half of the year, indicating a sustained interest in luxury imports [1][3] - Luxury imported car buyers are motivated by the "irreplaceable scarcity value," seeking unique experiences and brand prestige that domestic new energy vehicles currently cannot provide [3][5] Consumer Behavior - Buyers of luxury imported cars, such as Bentley and Ferrari, emphasize the importance of craftsmanship, exclusive services, and brand heritage, which they feel are lacking in domestic alternatives [5][7] - The perception of imported cars as status symbols remains strong, with many consumers believing that owning such vehicles enhances their business credibility and personal image [7][9] - A significant portion of luxury car buyers are collectors or enthusiasts, often owning multiple vehicles, and they view imported cars as essential for both personal enjoyment and social status [9][11] Market Dynamics - The luxury imported car market is increasingly characterized by consumers who prioritize emotional connections and brand loyalty over practicality, with many expressing a deep-seated passion for specific brands [13][15] - The demand for unique and personalized features in imported vehicles is evident, as consumers are willing to pay a premium for customization options that domestic new energy vehicles struggle to match [15][17] - The market for imported cars is expected to narrow down to ultra-luxury segments and niche models, as domestic vehicles continue to improve in technology and service offerings [19][21] Challenges for Imported Brands - Imported car brands face challenges in adapting to the rising expectations for smart technology and after-sales service, with many consumers expressing dissatisfaction with the current offerings [21][23] - There is a growing trend of consumers reevaluating their choices based on price and value, leading some to switch to domestic brands that offer better configurations and quality at similar price points [23][25] - Imported brands are beginning to recognize the need for localization and electrification, with plans to introduce new energy products tailored to Chinese consumer preferences in the coming years [25]

Core Insights - The depreciation rate of new energy vehicles (NEVs) is expected to improve significantly, with the Xiaomi SU7 achieving a resale value comparable to that of the Porsche 718 during its peak three-year period [1] Group 1 - The five-year depreciation rate for NEVs has been less than 10%, indicating a challenging market for resale value [1] - The Xiaomi SU7, after one year on the market, has demonstrated a resale value that aligns closely with high-end vehicles, suggesting a shift in consumer perception and market dynamics for NEVs [1] - The article raises the question of whether the NEV market is entering a new phase of improved resale values, indicating potential positive trends for the industry [1]