Core Viewpoint - Porsche's 718 gasoline version will be discontinued in October 2025, transitioning to an electric model, which may impact its current market appeal and customer base [4][42]. Group 1: Discontinuation of 718 - Porsche's 718 gasoline version will cease production in October 2025, as confirmed by Albrecht Reimold [4]. - Existing orders for the 718 will still be fulfilled, but new orders will be difficult to place after the discontinuation [5]. - The future 718 model is expected to follow the electric vehicle trend, similar to the Taycan [6]. Group 2: Market Position and Appeal - The 718 is considered an entry-level sports car for Porsche, but its performance and specifications may not attract wealthy buyers or those seeking value [11][12]. - The 718 has been popular among social media influencers and micro-business owners, often seen as a status symbol rather than a performance vehicle [16][18]. - The car's design and performance characteristics, such as its mid-engine layout and flat-six engine, contribute to its appeal, despite its mixed reputation [21][25]. Group 3: Historical Context and Financial Implications - The 718 name has historical significance, originating from the 718 RSK race car, and has been crucial for Porsche's financial recovery in the past [22][35]. - The introduction of the 718 aimed to reduce production costs by sharing components with the 911, making it more affordable [33]. - The 718's production was also a response to financial difficulties faced by Porsche in the early 1990s, where losses reached 2.4 billion German Marks (approximately 10 billion RMB) [31]. Group 4: Regulatory and Technological Challenges - New EU regulations on cybersecurity (UN R155) pose challenges for older gasoline models like the 718, as their electronic architecture does not meet the new standards [37][39]. - The cost of updating the 718's systems to comply with these regulations is nearly equivalent to developing a new vehicle, leading to the decision to discontinue the model [40]. - The shift to electric vehicles is seen as a necessary evolution for Porsche to remain competitive in the automotive market [51].

在新能源渗透率超50%的今天，大家买车更看重驾乘体验和性价比，所以国产车进入了千家万户。 但，进口车也并未完全退场。中国流通协会数据显示，今年上半年仍有超27万的消费者在为进口车买单。 "今年来店里看车的客户数量确实少了，但成交率反而高了。"在雷克萨斯4S店工作了近10年的销售李文（化名），见证了市场从"进口热"到"新能源热"的 转变。 李文表示，来店里的客户，基本都是"带着答案来的"，很少会纠结。 图/北京金港保时捷4S店来源/新能源观拍摄 这样的感受，在北京金港保时捷4S店的销售口中也得到了印证，"来选进口车的客户，目标都很明确，很少会被新能源热潮左右。" 那究竟是谁还在坚持买进口车？他们的坚守背后又藏着怎样的消费逻辑呢？ 豪华进口车买家：为"不可复制的稀缺价值"买单 "买宾利添越，对我来说不只是买一辆车，更是一种专属生活质感的消费。"周先生的一句话，道出了不少进口车买家的核心诉求。 图/宾利添越来源/车主供图 作为出了名的"细节控"，周先生眼中的座驾，早已超越冰冷机械的范畴。"驾驶时变速箱换挡的丝滑感、油门深浅间发动机细腻的声浪反馈，这些都是机 械工艺与艺术审美融合的细节，少一分精准都不行。" 更让他认 ...

新能源车5年保值率不足10%的日子可能要一去不复返了，小米SU7上市一年保值率竟然与保时捷718巅 峰期三年保值率基本持平。新能源车保值率的春天真的来了吗？ ...