证券研究报告 港股通 TCL 电子 (1070 HK) 与索尼战略合作优势互补，强化全球 领导地位 2026 年 1 月 21 日│中国香港 视听器材 公司 20 日公告与索尼就家庭娱乐领域签署战略合作的意向备忘录，并于 18 日预告了 2025 全年业绩：经调整归母净利約在 23.3 亿至 25.7 亿港元之间， 同比约 45%至 60%的增长（优于股权计划目标上限 45%增长）。公司凭借 "全球化"与"中高端化"战略，在国际市场份额稳步提升，同时受益于国内"以 旧换新"政策的优化延续。此外，与索尼潜在的深度战略合作（拟成立合资 公司承接索尼家庭娱乐业务）有望进一步强化全球份额优势。与此同时，公 司积极推进智能化与 AI 应用落地，在 AI 电视、智能眼镜、AI 陪伴机器人等 前沿产品上已有布局，新一轮产品周期或将打开成长空间，支撑公司长期价 值提升。维持"买入"评级。 推动索尼合作、优势互补，或助力提升公司全球地位 2026 年 1 月 20 日，TCL 电子公告与索尼签署战略合作的意向备忘录，涉 及成立合资公司承接索尼家庭娱乐业务，合资公司将由本集团持股 51%及 索尼持股 49%，并在全球范围内开展包 ...

证券研究报告 与索尼战略合作优势互补，强化全球 领导地位 2026 年 1 月 21 日│中国香港 视听器材 公司 20 日公告与索尼就家庭娱乐领域签署战略合作的意向备忘录，并于 18 日预告了 2025 全年业绩：经调整归母净利約在 23.3 亿至 25.7 亿港元之间， 同比约 45%至 60%的增长（优于股权计划目标上限 45%增长）。公司凭借 "全球化"与"中高端化"战略，在国际市场份额稳步提升，同时受益于国内"以 旧换新"政策的优化延续。此外，与索尼潜在的深度战略合作（拟成立合资 公司承接索尼家庭娱乐业务）有望进一步强化全球份额优势。与此同时，公 司积极推进智能化与 AI 应用落地，在 AI 电视、智能眼镜、AI 陪伴机器人等 前沿产品上已有布局，新一轮产品周期或将打开成长空间，支撑公司长期价 值提升。维持"买入"评级。 港股通 TCL 电子 (1070 HK) 推动索尼合作、优势互补，或助力提升公司全球地位 2026 年 1 月 20 日，TCL 电子公告与索尼签署战略合作的意向备忘录，涉 及成立合资公司承接索尼家庭娱乐业务，合资公司将由本集团持股 51%及 索尼持股 49%，并在全球范围内开展包 ...

Core Viewpoints - The home appliance sector is expected to show steady growth in domestic sales despite the diminishing effects of national subsidies, with a return to stable growth anticipated in the second half of 2025 [3][25] - The valuation of the home appliance industry remains at a low level, with the industry index PE (TTM) at 14.45X, placing it at the 39.0 percentile since 2020 [13] - The report maintains an "outperform" rating for the home appliance sector, highlighting the resilience of major appliances and the recovery of small appliances [1][3] Summary by Sections 1. Overall Market Performance - In the first half of 2025, the home appliance sector slightly underperformed the market, with the sector index down 1.2% compared to the Shanghai and Shenzhen 300 index, which remained stable [10] - The home appliance sector's valuation is at a five-year low, with significant growth in home appliance components, which saw a rise of over 17% [10][11] 2. White Goods - Domestic sales of white goods benefited from national subsidy policies, showing strong resilience, with a projected steady growth in the second half of 2025 despite a slowdown in growth rates [4][19] - Major brands like Midea, Haier, Gree, and Hisense are recommended for investment due to their strong market positions and global production capabilities [4][17] 3. Black Goods - The black goods segment, particularly televisions, is experiencing stable demand with a shift towards Mini LED technology and decreasing panel prices, which are expected to enhance profitability for leading companies [40][44] - The domestic retail volume of televisions increased by 1.8% in the first half of 2025, with retail revenue growing by 7.5% [44] 4. Kitchen Appliances - The kitchen appliance sector is seeing a recovery in demand, particularly for traditional cooking appliances, driven by national subsidies, with retail sales of range hoods and gas stoves showing significant growth [53][54] - The overall demand for kitchen appliances is expected to stabilize as the effects of national subsidies wane, with a focus on the recovery of the real estate market to support future growth [55][57] 5. Small Appliances - The small appliance market, particularly kitchen appliances, is witnessing a notable recovery, with retail sales reaching 31.9 billion yuan, a year-on-year increase of 9.3% [65] - The demand for new cleaning products, such as robotic vacuum cleaners, has surged, with sales increasing by over 40% due to national subsidies [68][66] 6. Technology Integration - Leading home appliance companies are focusing on their strengths and expanding into emerging application areas, such as smart home technology and AI products, which are expected to drive long-term growth [4][28]

Investment Rating - The investment rating for the company is "Buy" and is maintained [6]. Core Viewpoints - The report emphasizes that Haier Smart Home is leveraging AI technology to enhance its strategic, product, and ecological frameworks, leading the industry towards a smart home future [2][3][10]. Strategic Aspects - AI is aiding the company in deepening digital transformation and improving operational efficiency, with a shift to online marketing, AI-driven service matching, and smart logistics reducing costs [11][13]. - The company has upgraded its R&D, manufacturing, and order systems using AI, resulting in a 20% reduction in R&D cycles, a 30% increase in production efficiency, and a 13% improvement in order response times [11][15][16]. Product Development - Haier is transitioning from "assisting with chores" to a vision of "unmanned chores," introducing the "AI Eye" series of appliances that autonomously manage cooking and laundry tasks [17][20]. - The "AI Eye" technology enables appliances to recognize and respond to user needs, enhancing user experience and operational efficiency [20][21]. Ecological Development - The "Smart Home Brain" has been upgraded to incorporate AI perception, voice, and visual capabilities, aiming to create a more intuitive home environment [36][38]. - The company is expanding its smart home solutions through its "Three Wings Bird" brand, which covers smart appliances, customized home solutions, and comprehensive home control [31][35]. Investment Recommendations - The report suggests that Haier Smart Home is well-positioned to capitalize on AI-driven opportunities, with projected net profits of 21.44 billion, 24.29 billion, and 26.76 billion yuan for 2025-2027, corresponding to P/E ratios of 11.5, 10.1, and 9.2 times [43].