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科德宝加码中国研发 着重强化供应链韧性
Xin Hua Cai Jing· 2025-06-14 07:10
新华财经上海6月14日电(记者杨有宗)"技术中心将赋能恩福进一步提升技术自主性,通过强化本地研 发能力,开发出贴合中国客户实际应用场景的创新产品与技术,并为本地客户提供更加独立、更加优质 的服务。"近日,科德宝集团中国地区代表王嘉毓接受新华财经采访时做出上述表述。 科德宝旗下的恩福(中国)前不久举行技术中心暨无锡新厂房启用仪式,该项目总投资2亿元人民币, 集研发、生产、销售于一体,是科德宝集团深化本土发展、赋能中国产业升级的关键举措。 据了解,该技术中心在立足汽车工业和通用工业等多个领域技术优势的基础上,将深入布局新能源汽 车、氢能与燃料电池、风电设施、机器人等新兴产业方向。 在王嘉毓看来,虽然中国市场潜力巨大,但也面临着不小的挑战,激烈的市场竞争和多元的市场需求就 是挑战之一。"随着中国产业结构不断升级,中国本地客户对更深层次的研发能力的需求日益增加,体 现在产品开发、设计、样件制作和验证等多个环节。" 在当今经贸格局下,如何提升供应链的稳定性和韧性也是需要企业进一步考虑的问题。"增强本地化研 发能力有助于恩福在复杂的全球供应链体系中,强化自身供应链的稳定性与韧性,以便更好地协调本地 采购、生产等环节,保障 ...
七折买保时捷!汽车“豪门”也陷降价泥沼
Di Yi Cai Jing· 2025-06-05 14:19
Core Viewpoint - Porsche is facing significant challenges in the Chinese market, leading to drastic price reductions in an attempt to boost sales after three consecutive years of declining sales figures [1][2]. Group 1: Sales Performance - Porsche's sales in China have been declining since reaching a peak of 95,700 units in 2021, with a 42% year-on-year drop in Q1 2025, delivering only 9,471 vehicles compared to 16,340 in the same period last year [1][2]. - In 2022, while global sales increased by 3%, sales in China fell by 2.5%, and in 2023, the decline worsened to 15%, making China the only region where Porsche's sales decreased [2]. - The 2024 financial report indicated a revenue of €400.8 billion, a decrease of approximately 1%, and a sales profit of €56.4 billion, down about 23% year-on-year [2]. Group 2: Market Strategy - Porsche is engaging in significant price cuts, with discounts exceeding 30% on models like the Cayenne and Panamera, as part of a strategy to clear inventory [1][3]. - Despite the CEO's emphasis on a "quality over quantity" strategy and reluctance to engage in price wars, the reality of the market has forced Porsche to adapt [2][3]. Group 3: Local Adaptation and Restructuring - To better meet local consumer demands, Porsche is enhancing its local R&D efforts, focusing on smart driving and connectivity features, with a new R&D center established in Shanghai [3]. - The company is also undergoing organizational restructuring, including a 10% reduction in full-time employees and a 30% cut in outsourced staff, aimed at optimizing efficiency and reducing costs [4]. - Porsche's sales network in China has been reduced to approximately 140 outlets, with plans to further decrease this number to around 100 by 2027 based on market dynamics [5].