Core Viewpoint - The article discusses the sales performance and customer demographics of the newly launched Volkswagen Lavida Pro, highlighting its market positioning and customer preferences since its release in 2008, which has seen over 6.5 million units sold [1]. Sales Performance - The dealership reported a daily customer flow of less than 20 groups, with only 1-2 groups specifically interested in the Lavida Pro [2]. - In November, the dealership sold a total of 103 vehicles, with only 2 units of Lavida Pro sold [2]. - The commission for selling a Lavida Pro is low, around 350 yuan for high-quality sales, and can drop to 200 yuan for non-registered sales [2]. Inventory and Configuration - There are currently 28 units of Lavida Pro in stock, with configurations including 12 units of the 1.5L version and 14 units of the 1.5T version [5]. - The most popular colors are white and black, with 17 and 11 units respectively [5]. Customer Demographics - The target customers for Lavida Pro are relatively young, valuing exterior and interior design, and showing a preference for fuel vehicles over electric ones [6]. - A notable customer case involved an older gentleman looking to replace an old Lavida, indicating brand loyalty and the desire for a modern vehicle [6][7]. Pricing and Discounts - The Lavida Pro is positioned with a one-price model, which some customers find acceptable, while others are waiting for discounts [11]. - The official pricing for various models ranges from 88,800 yuan to 145,977 yuan, with limited promotional offers available [11]. Competitor Analysis - The main competitors for Lavida Pro include Toyota Corolla, Honda Civic, and BYD Qin, with customers often coming in with a predetermined choice rather than comparing options [12]. - Customers are generally not comparing Lavida Pro with competitors, as they are drawn by the brand's reputation [12]. Customer Preferences - The most sought-after configurations are the 1.5L and 1.5T six-million versions, while lower and higher configurations are less popular due to perceived value issues [15]. - Customers prefer financing options with a five-year term, which offers a 15% interest rate with a 5% rebate [17]. Customer Feedback - Common complaints from customers include the inconvenience of hidden door handles and the small sunroof, with some expressing a preference for larger sunroofs like those in competing models [18]. - Regular maintenance costs for the 1.5L engine are approximately 655 yuan, while the 1.5T engine costs around 686 yuan [19]. Market Caution - There are warnings about scams targeting potential car buyers, with fraudulent companies offering prices significantly lower than market rates [21].

Group 1 - The overall customer flow during the National Day holiday was high, with some brands experiencing better sales compared to the previous months, although there was a decline compared to the same period last year due to new store openings in the same city [2][11][16] - The most popular models included the AITO M7, Yu7, and i6, with customers particularly focused on delivery times and vehicle features [2][7][11][22] - Promotional activities included test drive incentives and tax rebate policies, which helped boost consumer confidence, especially for newly launched models [2][11][17] Group 2 - Some brands did not implement any additional promotional activities during the holiday, maintaining a consistent policy from the previous month [8][9][12] - Local auto shows were held, but their effectiveness in attracting customers was considered limited, with some brands opting for external exhibitions instead [13][19][24] - The impact of subsidy reductions was noted, with some brands offering trade-in subsidies to encourage purchases before the changes took effect [12][23]

Group 1: Automotive Consumption Trends - The Shanghai Auto Show during the May Day holiday attracted over one million visitors, indicating a strong consumer interest in automotive events [1][2] - Various cities, including Shanghai, Guangzhou, and Baoding, implemented trade-in policies and promotional activities to stimulate automotive consumption [1][3][11] - In March, Shanghai's new car sales saw significant growth, with a month-on-month increase of 9.8% and a year-on-year increase of 64.8%, driven primarily by the rise in new energy vehicles [4] Group 2: Promotional Strategies and Discounts - Car manufacturers offered substantial discounts during the Shanghai Auto Show, with some models seeing price reductions exceeding 10,000 yuan [3] - In Guangzhou, various promotional strategies were employed, including cash rebates and trade-in subsidies, with some reaching up to 20,000 yuan [9][10] - Baoding's automotive market experienced price cuts of 15%-20% below manufacturer suggested retail prices, with significant discounts on popular models [12] Group 3: Market Dynamics and Consumer Preferences - The popularity of new energy vehicles is rising, with Shanghai's market penetration rate for these vehicles reaching approximately 58.7% [4] - In smaller cities like Xuancheng, younger consumers are increasingly drawn to autonomous brands, focusing on aesthetics and technology [6] - The automotive supply chain in Xuancheng is robust, with over 700 auto parts companies generating an annual output value exceeding 85 billion yuan [8] Group 4: Regional Highlights - The May Day holiday saw a surge in automotive events across various cities, with Guangzhou hosting the first B-level car exhibition of 2025, featuring over 30 new energy brands [9] - In Baoding, the number of test drives increased by 30%-40% during the holiday, reflecting heightened consumer engagement [12] - The automotive manufacturing sector in Guangzhou showed signs of recovery, with a 17.7% increase in investment in the first quarter [11]