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新势力品牌国庆卖得怎么样?5位一线销售聊聊实际情况
车fans· 2025-10-10 00:30
国庆假期已过,又到了销售总结的时候啦。这篇话题找了5位新势力品牌的销售,大家各自聊聊店里的销售情况。 话题拆分: 1.这个假期店里客流和销量怎么样? 2.哪款车热度最高,大家都在关注什么? 3.国庆期间店里开展促销活动了吗,有哪些政策? 4.针对省补暂停、购置税补贴即将退坡等影响,有什么举措? 5.当地有无车展?你觉得车展获客效果还好吗? 国庆 客流还是很多的,主要近期发了几款新品,热度都挺高的,销量比前两个月好一些 。 但是相较于去年同期, 客流有所下滑 ,主要是同城今年又开了两 家店,分流比较多 。 目前相当一部分人都在看问界M7,十个人进店有6-7个会提到,从问界M7延伸也会看问界M8 和 智界R7 。 最重要 的 还是价格,有六座需求的都会上 M8,价格敏感一些的都去看R7 。 主要促销活动是进店试驾有礼,其余车型相关方面的政策基本跟上月保持一致,智界两款新品 、 S9T 、 M7 、 尚界H5都是刚上市,还在首销期内,有首 销权益。 这个假期客流是非常爆棚的,因为小米17的热销带来了很多客户,但销量那就没法说了,客户一问交付时间就直摇头。 现在Yu7热度最高,大家最关注的就是交付时间,好多好大哥拍拍 ...
“五一”车市冷暖实探:车展仍水泄不通,试驾量明显提升
Di Yi Cai Jing· 2025-05-05 08:56
Group 1: Automotive Consumption Trends - The Shanghai Auto Show during the May Day holiday attracted over one million visitors, indicating a strong consumer interest in automotive events [1][2] - Various cities, including Shanghai, Guangzhou, and Baoding, implemented trade-in policies and promotional activities to stimulate automotive consumption [1][3][11] - In March, Shanghai's new car sales saw significant growth, with a month-on-month increase of 9.8% and a year-on-year increase of 64.8%, driven primarily by the rise in new energy vehicles [4] Group 2: Promotional Strategies and Discounts - Car manufacturers offered substantial discounts during the Shanghai Auto Show, with some models seeing price reductions exceeding 10,000 yuan [3] - In Guangzhou, various promotional strategies were employed, including cash rebates and trade-in subsidies, with some reaching up to 20,000 yuan [9][10] - Baoding's automotive market experienced price cuts of 15%-20% below manufacturer suggested retail prices, with significant discounts on popular models [12] Group 3: Market Dynamics and Consumer Preferences - The popularity of new energy vehicles is rising, with Shanghai's market penetration rate for these vehicles reaching approximately 58.7% [4] - In smaller cities like Xuancheng, younger consumers are increasingly drawn to autonomous brands, focusing on aesthetics and technology [6] - The automotive supply chain in Xuancheng is robust, with over 700 auto parts companies generating an annual output value exceeding 85 billion yuan [8] Group 4: Regional Highlights - The May Day holiday saw a surge in automotive events across various cities, with Guangzhou hosting the first B-level car exhibition of 2025, featuring over 30 new energy brands [9] - In Baoding, the number of test drives increased by 30%-40% during the holiday, reflecting heightened consumer engagement [12] - The automotive manufacturing sector in Guangzhou showed signs of recovery, with a 17.7% increase in investment in the first quarter [11]