国庆假期已过，又到了销售总结的时候啦。这篇话题找了5位新势力品牌的销售，大家各自聊聊店里的销售情况。 话题拆分： 1.这个假期店里客流和销量怎么样？ 2.哪款车热度最高，大家都在关注什么？ 3.国庆期间店里开展促销活动了吗，有哪些政策？ 4.针对省补暂停、购置税补贴即将退坡等影响，有什么举措？ 5.当地有无车展？你觉得车展获客效果还好吗？ 国庆 客流还是很多的，主要近期发了几款新品，热度都挺高的，销量比前两个月好一些 。 但是相较于去年同期， 客流有所下滑 ，主要是同城今年又开了两 家店，分流比较多 。 目前相当一部分人都在看问界M7，十个人进店有6-7个会提到，从问界M7延伸也会看问界M8 和 智界R7 。 最重要 的 还是价格，有六座需求的都会上 M8，价格敏感一些的都去看R7 。 主要促销活动是进店试驾有礼，其余车型相关方面的政策基本跟上月保持一致，智界两款新品 、 S9T 、 M7 、 尚界H5都是刚上市，还在首销期内，有首 销权益。 这个假期客流是非常爆棚的，因为小米17的热销带来了很多客户，但销量那就没法说了，客户一问交付时间就直摇头。 现在Yu7热度最高，大家最关注的就是交付时间，好多好大哥拍拍 ...

本报（chinatimes.net.cn）记者温冲 于建平 沧州报道 国庆、中秋"双节"正式拉开了"银十"的序幕。不过，记者在河北沧州实地走访时发现，在综合整治"内 卷式"竞争行动下，今年国庆假期车企降价促销力度与往年相比明显减弱，范围也大幅缩小。华为鸿蒙 智行、方程豹、东风猛士等品牌没有现金优惠，部分门店有限时5000元左右的购车补贴。抢搭"政策末 班车"则成为销售人员的主要话术。 与此同时，记者还发现沧州这个三线城市对新能源汽车的需求增加显著。昊铂商超店的一名销售人员告 诉记者："十一期间，我们一家店面就卖出7台昊铂HL。"一位购买了吉利星愿的车主张先生告诉记 者："家里有油车我在开，这车主要是为了老婆上下班以及接送孩子方便，而且电车开起来确实不错。" "反内卷"在终端见成效，促销力度明显减弱 相比于"双节"到来之前车市呈现的新车密集上市、租车需求旺盛，整个国庆期间沧州市车市终端的价格 之争并不激烈，综合整治"内卷式"竞争成效显现。尤其是相比去年沧州市各个门店几千元到几万元，甚 至20万元不等的优惠，今年的促销力度明显减弱。 华为鸿蒙智行销售人员对《华夏时报》记者表示，智界、问界等鸿蒙的车型都是官方指导价 ...

Core Insights - The automotive industry is experiencing a surge in new car launches, particularly in the electric vehicle (EV) segment, as companies rush to capitalize on government subsidies before they expire [1][5][19] - The demand for new cars has been robust, with several manufacturers reporting record sales in September, indicating a strong consumer interest in purchasing vehicles during the holiday season [1][6][19] - However, some brands are facing challenges, with lower foot traffic and sales during the National Day holiday, suggesting a mixed market response [12][15][19] New Car Launches - Nearly 80 new car models were launched in September, averaging two new cars per day, with a significant proportion being SUVs and electric vehicles [1] - Notable new models include the Li Auto i6, NIO ES8, and Zeekr 9X, which have attracted considerable consumer interest [1] Sales Performance - Several companies reported record sales in September, including Leap Motor exceeding 60,000 deliveries, and NIO maintaining over 30,000 monthly deliveries [1][6] - During the National Day holiday, some dealerships experienced high customer engagement, with significant interest in models like the Aito M7 and Zeekr 9X [6][9] Consumer Behavior - Consumers are increasingly motivated to purchase vehicles before subsidy programs end, leading to a rush in sales [10][19] - Some customers are opting to wait for better deals or are hesitant to purchase due to the uncertainty surrounding subsidy policies [10][19] Market Dynamics - The market is shifting from a "price war" to a "value war," with consumers becoming more discerning and focused on product quality rather than just price [19][21] - Companies are introducing tax rebate policies to attract buyers, indicating a strategic shift in response to changing consumer expectations [19][21] Regional Variations - Sales performance varies significantly by region, with some areas experiencing high demand while others, like certain Audi and Lantu dealerships, report low customer turnout [12][15] - Local subsidy policies are influencing consumer decisions, with some regions having already suspended or adjusted their vehicle replacement subsidies [10][19]

Group 1 - The overall performance of the automotive market in August was stable, with passenger car sales expected to reach around 2 million units, exceeding expectations [1] - Despite the seasonal transition in the automotive market and extreme weather conditions, there was a noticeable improvement in market demand and daily sales compared to July [1] - The resumption of "national subsidies" in various regions, along with changes in the application process for vehicle replacement subsidies, has impacted sales at dealerships, with over 75% of stores reporting significant negative effects [1] Group 2 - The implementation of the central government's interest subsidy policy began on September 1, and the "two new" policies are expected to support consumer demand throughout the year [2] - The automotive market is anticipated to enter a traditional sales peak in September, driven by the "two new" policies, upcoming auto shows, and increased consumer interest due to holidays [2] - The government is expected to invest over 180 billion yuan in vehicle replacement subsidies this year, which is projected to drive a 10% increase in sales [2]

Group 1: Sales Performance of New Energy Vehicle Manufacturers - Leap Motor achieved a delivery volume of 57,066 units in August, marking a year-on-year growth of over 88% and setting a new historical high, making it the top seller among new energy vehicle manufacturers [2] - Hongmeng Zhixing delivered 44,579 units in August, with a cumulative delivery exceeding 900,000 units, and an average transaction price of 380,000 yuan, leading among new energy manufacturers [2] - Xiaopeng Motors delivered 37,709 units in August, a year-on-year increase of 169%, driven by the launch of the new Xiaopeng P7 [2] - NIO delivered 31,305 units in August, a year-on-year increase of 55.2%, achieving historical highs across its various brands [2] - Xiaomi Motors surpassed 30,000 units in August, marking the second time it achieved this milestone in a single month [3] Group 2: Traditional Automakers' Performance - BYD continued to lead the new energy vehicle market with sales of 373,600 units in August, remaining stable compared to the previous year, while cumulative sales for the first eight months reached 2,863,900 units, a year-on-year increase of 23% [4] - SAIC Group reported total vehicle sales of 363,400 units in August, with new energy vehicle sales reaching 129,800 units, a year-on-year growth of 49.89% [4] - Geely's total sales in August were 250,200 units, a year-on-year increase of 38%, with significant growth in its electric vehicle segment [4][5] Group 3: Market Conditions and Challenges - The overall automotive market is facing high inventory levels, with the inventory warning index at 57.0% in August, indicating increased sales pressure [7] - The macroeconomic environment continues to exert pressure on automotive dealers, leading to prolonged purchase cycles and lower-than-expected transaction conversions [7] - Despite challenges, the market is expected to improve in September due to traditional peak season effects and the rollout of subsidy policies [7]

6月起重庆、沈阳、郑州和洛阳等地已开始暂停汽车置换补贴，但随着7月底第三批国补资金的下拨，报废更新补贴政策继续推动着汽车终端市场的成交 量。 正是因为如此，尽管6月国内汽车市场已逐渐进入传统淡季，为了抢搭"国补"的末班车，大量消费者仍积极购车，车企和经销商也进行大量宣布，所以7月 车市热度不减。 8月8日乘联会公布的数据显示，7月国产狭义乘用车零售销量为182.6万辆，同比增长6.3%。与之前5个月的两位数相比，7月的增幅明显收窄，但超过182 万辆的销量再次创下同期历史新高，略高于2022年7月的181.8万辆，这已是今年5月以来的连续第3个月刷新纪录。 因此，7月自主车企依旧在头部车企的名单中占据大多数席位。 这使得今年前7个月国内国产狭义乘用车零售总销量达到1272.8万辆，同比增长10.1%。 与此同时，在市场需求和政策的推动下，国内的汽车经销商们积极增加库存，出口量也继续走高，是以7月国产乘用车的批发销量亦创下222.1万辆的历史 同期新高，今年批发总销量同比增长12.4%至1550.3万辆。 其中，7月国产乘用车（含整车与CKD）出口量达到47.5万辆，只略低于6月刚刚创下的单月历史新高48万辆， ...

Core Viewpoint - Several cities, including Chongqing, Shenyang, Zhengzhou, and Luoyang, have suspended car replacement subsidy programs, leading to a reduction in consumer benefits in the automotive market. This suspension may have a short-term impact on the car market in the second half of the year, but in the long run, companies with strong product and service advantages will stand out as policy incentives fade [1]. Group 1 - The suspension of car replacement subsidies in multiple cities indicates a significant shift in local automotive policies [1]. - Despite the suspension, consumers can still benefit from national subsidies, resulting in minimal overall discount differences [1]. - Industry experts believe that the short-term effects of subsidy suspension will influence the automotive market, but long-term success will depend on product strength and service quality [1].