以下文章来源于IC实验室 ，作者IC实验室 IC实验室 . 从品牌看商业。 这次我查阅了大量行业数据，用一期内容的体量，为大家厘清这场这场中国火锅大逃杀 的来龙去脉。 01 2 0 24年，中国餐饮市场的规模高达5.57万亿元，而其中，火锅独占6 1 7 5亿元。 这意味着，中国人在餐饮上每花10块钱，就有一块一是花在火锅上的。 价格战头破血流。 作者 | IC实验室 来源 I IC实验室 （ID：InsightPlusClub） 中国火锅市场，正在经历一场史无前例的大逃杀。 海底捞客单价从1 0 3元降到97.5元。 楠火锅人均价格打到7 0元。 巴奴客单价从1 5 0元掉到1 4 2元又掉到138元。 怂火锅推出锅底八块八，荤菜九块九，素菜六块六的超低价。 价格战打得六亲不认，业绩却一点不见起色。 海底捞营收、利润、翻台率同步下滑，股价只有高点的五分之一。 凑凑一年关店7 3家，呷哺呷哺关店138家，集团股价跌到港币八毛钱，沦为仙股。 楠火锅今年前5个月关了5 7家店，单店日营业额最低1800元创造神话。 火锅，这个稳居中国餐饮之王的品类，如今也要撑不住了吗？ 而且火锅市场规模增长非常迅猛，去年同比增长5 ...

Overview - The small hot pot industry is characterized by its strong fast-food attributes and lower social interaction compared to traditional hot pot, catering to the "light social" needs of the younger generation [1][5] - The "one-person meal" trend aligns with the independent dining preferences of single consumers, and the high cost-performance ratio meets the demands of the lower-tier market [1][5] - The market size of China's small hot pot industry is projected to reach 58.8 billion yuan in 2024, with a year-on-year growth of 12.07%, accounting for 9.52% of the overall hot pot market [1][10] Development History - The small hot pot concept originated in Japan and was introduced to Taiwan in the 1990s, with the first store in mainland China opened by Xiaobuxia in 1999 [3][11] - The rise of the "one-person meal" culture since 2020 has led to increased demand for small hot pots, especially during the pandemic, which has created new growth opportunities [3][4] - Major traditional hot pot brands are now entering the small hot pot market, enhancing competition and quality standards [4][10] Market Policies - The Chinese government has issued various policies to support the development of the restaurant industry, including small hot pots, creating a favorable environment for growth [4][5] Industry Chain - The upstream of the small hot pot industry includes suppliers of vegetables, fruits, meats, seafood, and kitchen equipment, while the downstream consists of dining and takeaway channels [5][6] - China's agricultural output remains stable, providing sufficient raw materials for the small hot pot industry [7][8] Consumer Insights - Female consumers dominate the small hot pot market, accounting for 51.4%, with the majority aged between 20-39 years [9] - The "one-person meal" scenario represents 44.2% of consumption, indicating a strong preference for individual dining experiences [9] - Price sensitivity is high among consumers, with the most accepted price range being 20-40 yuan [9] Competitive Landscape - The small hot pot market is becoming increasingly competitive, with major brands launching their own small hot pot products [10][11] - Xiaobuxia leads the market, followed by other brands like Qianwei Yiding and Weila Xiaohotpot [10][11] Future Trends - The small hot pot industry is expected to undergo rapid consolidation, with leading brands emerging based on supply chain advantages and brand influence [12] - Integration with new retail models and advancements in technology, such as smart ordering systems, will drive innovation in the industry [12][13]

Group 1 - The core viewpoint of the article highlights the emergence of a new trend in the hot pot industry, driven by the rise of the "one-person economy" and changing consumer preferences, particularly among young people who prefer individual dining experiences [2][4] - The article notes that by 2030, the number of people living alone in China is expected to reach between 150 million to 200 million, with the highest proportion being young adults aged 20-39, indicating a significant shift in consumer demand [2] - Major restaurant chains are entering the self-service hot pot market due to three main factors: the evolution of consumer demographics, growth anxiety among companies, and the attractive market potential [2][3] Group 2 - The article discusses the competitive landscape of the hot pot market, which has formed distinct price segments: below 30 yuan is dominated by regional brands, while the mid-range market is led by giants like Haidilao and Yang Guofu, priced at 59.9 yuan [3][4] - The rise of self-service hot pot addresses modern social issues, particularly the discomfort associated with dining alone, by providing features such as independent cooking stations and transparent partitions that enhance the dining experience [2][4] - The article emphasizes that the popularity of self-service hot pot is not merely a product innovation but a response to demographic changes, with the need for personal dignity in consumption becoming a key driver for both low-end and mid-range offerings [4]

Group 1 - The small hot pot sector is transitioning from a niche market to a mainstream focus starting in 2024, with major brands like Haidilao, Yang Guofu, and Xiaobai Xiaobai entering the space alongside cross-category brands and individual operators [1][2] - The number of small hot pot enterprises in China is approximately 23,000, with a compound annual growth rate of 2.8% from 2019 to 2023, and the market size is projected to reach nearly 65 billion yuan by July 2025 [2] - The small hot pot format is particularly appealing to young consumers due to its fast-casual dining attributes, making it a preferred choice for daily meals and gatherings [3] Group 2 - July 2023 marked a significant expansion in the small hot pot sector, with Haidilao launching its self-service hot pot model and Yang Guofu opening its first self-service location, both experiencing high customer demand [4] - Major brands like Banu, Shengxiangting, and others have also entered the small hot pot market, driven by consumer demand and brand capabilities, leading to a new wave of entrepreneurship in this sector [5] - The small hot pot industry is moving from "wild growth" to "refined operations," with a focus on balancing quality and price, as well as innovative business models [6][7] Group 3 - The supply chain is becoming a critical competitive advantage in the small hot pot industry, with brands needing to provide high-quality ingredients at low costs to succeed [8] - The entry of large chains is seen as a challenge for smaller brands lacking supply chain infrastructure, emphasizing the importance of operational efficiency and cost management [8][9] - The ongoing excitement in the small hot pot sector will continue, but brands must enhance their operational capabilities and differentiate themselves to thrive in a competitive landscape [9]

Core Viewpoint - The article discusses the rapid expansion of the restaurant industry in shopping malls, highlighting the dominance of four key segments: tea and coffee, baking, hot pot, and noodle shops, which are becoming essential players in mall transformations [8][10][19]. Group 1: Industry Trends - The restaurant industry is expanding at an unprecedented rate in both high-end and community shopping centers [7]. - The four key segments—tea and coffee, baking, hot pot, and noodle shops—are becoming the main players in mall openings [10]. - In April, the Shenzhen iN City Plaza reopened with a significant presence of food and beverage brands, indicating a shift away from luxury brands [9]. Group 2: Market Dynamics - In Q2 of this year, the proportion of new restaurant openings in high-end malls reached 30%, with a store opening-to-closing ratio of 1.51 [9]. - The increasing number of restaurant stores is a response to the declining performance of apparel and beauty brands, which have seen significant store closures [19][20]. - The average rental price in Shanghai's core shopping districts was reported at 1,877 RMB per month per square meter in Q2 2025, indicating the financial viability of these restaurant segments [26]. Group 3: Consumer Behavior - The restaurant segments are characterized by a high turnover rate, with some malls reporting over 30% annual turnover in their restaurant offerings [23]. - The tea and coffee segment alone has nearly 900,000 stores nationwide, while the baking segment has reached 338,000 stores [23]. - The rapid expansion of these segments is driven by a large influx of entrepreneurs, making it a popular area for new business ventures [23]. Group 4: Strategic Importance - The "four kings" of the restaurant industry are seen as crucial for malls facing high vacancy rates, as they can attract foot traffic and generate stable rental income [22][26]. - Malls are increasingly viewed as essential platforms for restaurant brands to enhance their visibility and expand their market presence [28][30]. - The standardized operations of these restaurant segments make them well-suited for mall environments, allowing for quicker openings and brand updates [34].

Summary of Yihai International Conference Call Company Overview - **Company**: Yihai International - **Date**: September 12, 2025 Key Points Industry and Market Dynamics - **Butter Products**: Achieved approximately 20% growth due to low-priced product strategy and expansion into lower-tier markets [2][3] - **Instant Food Products**: High-priced products like small hot pots showed weak performance due to price sensitivity, while low-priced instant foods in the 7-8 RMB range, such as the "Home Cooking" series, gained popularity [2][3] - **Seasoning Market**: Characterized by regional flavor preferences, with few national bestsellers; the company adapts products to local tastes through small B-end partnerships [2][8] Growth Drivers - **Geographic Expansion**: Growth driven by expansion into new regions and customized collaborations with KA channels, leading to double-digit growth in products like fish seasoning and 24 dishes [3][4] - **Small B Customer Strategy**: Focus on direct engagement with small B customers to enhance growth potential, with a dedicated team to address regional taste variations [5][6] - **Product Development**: Sales-driven product development allows for timely market feedback, improving new product success rates [10] Financial Performance - **Revenue Contribution**: In the first half of 2025, revenue from food companies was 155 million RMB, primarily from large B customers, while small B customers contributed around 10 million RMB [5] - **Profit Margins**: Small B customers have higher profit margins (up to 30%) compared to large B customers, which could enhance overall profitability as the small B segment grows [5] Future Outlook - **Overseas Market Expansion**: The Thai factory is set to produce localized products, with a focus on enhancing brand recognition and product diversity in Southeast Asia [16][20] - **Cost Management**: Efforts to reform third-party C-end channels to improve profitability and reduce costs [4][19] - **Sales Strategy**: Direct sales to KA channels and reduced reliance on distributors to enhance margins and product alignment with market needs [14][12] Challenges and Considerations - **Price Stability**: Seasoning prices have remained stable, with a focus on maintaining high price segments while introducing low-priced products selectively [11] - **Market Acceptance**: Local acceptance of foreign brands in overseas markets remains a challenge, impacting production capacity utilization [17] - **Investment in Overseas Operations**: Higher costs associated with overseas operations due to staffing and regulatory requirements, with plans to increase marketing efforts as business scales [19] Performance Projections - **Second Half Expectations**: Anticipated double-digit growth in third-party business, with potential improvements in associated revenue due to lower base effects from the first half [21]

Core Viewpoint - The article discusses the rapid expansion of the food and beverage industry in shopping malls, highlighting the dominance of four key segments: tea and coffee, baking, hot pot, and noodle shops, which are becoming essential players in mall renovations and attracting foot traffic [6][14][23]. Group 1: Industry Trends - The food and beverage sector is expanding at an unprecedented rate in both high-end and community shopping centers, with tea and coffee, baking, hot pot, and noodle shops emerging as the "four kings" of this transformation [6][7]. - In April, the reopening of Shenzhen iN City Square showcased a shift from luxury brands to a significant presence of food and beverage outlets, indicating a broader trend across various malls [7][8]. - According to statistics from Winshang, in the second quarter of this year, new food and beverage openings accounted for 30% of mall openings, with a store opening-to-closing ratio of 1.51 [7][20]. Group 2: Market Dynamics - The article notes a stark contrast between the decline of fashion and beauty retailers and the rise of food and beverage establishments, with many malls now prioritizing dining options over traditional retail [5][15]. - The pressure of high vacancy rates in shopping malls is increasing, with projections indicating that by mid-2025, 27% of shopping center projects may experience rising vacancy rates [17][18]. - The food and beverage industry is seen as a "lifeline" for malls facing challenges in attracting customers and filling vacant spaces, as it has a strong customer draw and lower entry barriers for new businesses [19][21]. Group 3: Competitive Landscape - The "four kings" of food and beverage are characterized by their rapid expansion and high turnover rates, with tea and coffee shops alone reaching nearly 900,000 locations nationwide by May 2025 [20][21]. - Brands like Bawang Chaji and A Ma Handmade are increasingly occupying prime locations in malls, reflecting their strong rental capabilities and the demand for stable rental income from shopping centers [21][24]. - The article emphasizes that the food and beverage sector is well-suited for mall operations due to its standardized processes and lower complexity compared to traditional dining establishments, making it easier for brands to establish a presence in shopping centers [26].

Core Viewpoint - The article discusses the challenges and opportunities in the hot pot industry, particularly focusing on the rising popularity of small hot pot restaurants amidst a backdrop of financial struggles for major players like Xiaobai and Haidilao [6][10]. Group 1: Industry Trends - The small hot pot segment has seen a resurgence, with many restaurant brands entering the market, including Haidilao and cross-industry players like Yang Guofu [8][10]. - As of July 2024, there are over 50,000 small hot pot outlets in China, accounting for approximately 10% of the total hot pot restaurants, with a year-on-year growth in consumption scale of 28.9% [11][17]. - The competition in the small hot pot market is intense, with both national brands and regional players expanding rapidly [10][11]. Group 2: Company Performance - Haidilao reported a 3.7% decrease in revenue and a 13.7% drop in net profit for the first half of 2025, with a decline in table turnover rate from 4.2 to 3.8 times per day [11][12]. - Xiaobai continues to face losses, with an 18.88% decline in revenue and a net loss of 84.08 million, reflecting a nearly 70% drop in net profit [12]. - Yang Guofu has struggled with previous attempts to list on the Hong Kong Stock Exchange and is now exploring new avenues for growth [12]. Group 3: Market Dynamics - The current market entry strategy for many companies is cautious, focusing on leveraging existing capabilities and minimizing risks rather than aggressive expansion [12][15]. - The competition has shifted from price wars to a focus on quality, with new entrants pricing their offerings around 59.9 yuan, targeting the mid-to-high-end market [12][15]. - A significant challenge for both high-end and budget brands is balancing cost control with consumer willingness to pay, as the core consumer group remains price-sensitive [15][16]. Group 4: Challenges in the Small Hot Pot Sector - The small hot pot business is recognized as difficult, with a high percentage (81.6%) of brands having five or fewer outlets, indicating a lack of scale [17]. - Brands focusing on low prices risk compromising quality, leading to a cycle of reduced customer traffic and profitability [16][17]. - Even successful brands like Weila Hot Pot face challenges in differentiating themselves in a crowded market, struggling with the "scale without sound" dilemma [17].

Group 1 - The core viewpoint of the article is that the small hot pot industry in China is experiencing significant changes, including market contraction, evolving consumer preferences, and increasing competition from established brands [1][2][5][34] - The number of small hot pot enterprises has decreased significantly, with over 4,000 new establishments in 2024 compared to nearly 7,000 in 2019, indicating a contraction in the market [2][5] - As of July 2025, there are approximately 23,000 small hot pot outlets in China, accounting for 5.5% of the total hot pot stores, with a projected market size nearing 65 billion yuan by 2025 [5][34] Group 2 - The leading provinces for small hot pot enterprises are Shandong with over 2,500, followed by Sichuan and Shaanxi, which both exceed 2,000 [7][9] - The East China region shows the highest enthusiasm for small hot pots, with over 25% of the total store count, followed by North China, Southwest, and Central China [7][9] Group 3 - The small hot pot industry is witnessing operational model innovations, including category integration, a shift towards fast-food attributes, and diversified consumption scenarios [10][12] - Notable small hot pot brands include Jia Bu Xia Bu with over 700 stores and an average spending of over 60 yuan, and Guo La Xiao Huo Guo with around 900 stores and a price range of 20-40 yuan [11] Group 4 - Consumer insights reveal that the majority of small hot pot consumers are young individuals aged 20-40, who prioritize personalized and convenient dining experiences [14][17] - Price sensitivity is high among consumers, with 36.4% willing to pay between 20-40 yuan, and 25% preferring prices below 20 yuan [22][25] Group 5 - The small hot pot industry faces challenges such as homogenization, poor service quality, limited ingredient variety, and freshness issues [29][32] - Consumer feedback highlights that many small hot pot brands struggle to differentiate themselves in terms of product offerings and service quality [32] Group 6 - The outlook for the small hot pot industry includes continued market expansion, accelerated brand and chain development, and a focus on product and model innovation [34][35] - Supply chain optimization is expected to become a core competitive advantage for leading brands, with an emphasis on health and quality in product offerings [34][35]

Core Viewpoint - The company, Xiaobai Hotpot, has launched a new "Feng Huan Chao" partner program aimed at recruiting internal employees and industry talents as new store partners to enhance operational efficiency and profitability [1][3]. Group 1: Partner Program Details - The partner program allows partners to share equity and profits with the company, creating a strong alignment of interests between the company and the partners [2]. - Unlike traditional franchising, this program emphasizes risk-sharing and profit-sharing through equity and dividend mechanisms, with a focus on frontline employees [3]. - The company will provide comprehensive support, including site evaluation, personnel training, and operational supervision, allowing partners to focus on store management [3][4]. Group 2: Financial Performance and Challenges - Xiaobai Hotpot has faced significant financial difficulties, reporting continuous losses since 2021, with a cumulative loss of 1.246 billion yuan [5]. - Despite attempts to boost performance through various strategies, including launching a sub-brand and implementing a membership system, these efforts have not effectively increased customer traffic [5][7]. - The average customer spending has decreased, with a 10% reduction in brand package prices leading to a drop in average spending per customer to 54.8 yuan [6]. Group 3: Operational Metrics - The brand's table turnover rate has declined from 2.6 times per day in 2023 to 2.5 times in 2024, with same-store sales dropping by 23.3% [8]. - The company has closed a total of 73 and 60 stores for the Xiaobai and Coucou brands, respectively, marking the first time the total number of restaurants has fallen below 1,000 since 2019 [9]. - Despite current challenges, Xiaobai Hotpot plans to open at least 95 new restaurants by 2025, with a target turnover rate of at least 3 [10]. Group 4: Future Plans - Currently, five partner stores are operational, with plans to steadily add approximately 50 to 100 partner stores each year [11].