餐饮大数据研究与认证机构NCBD（餐宝典）近日发布《2025年中国小火锅行业发展研究报告》，报告包括小火锅行业规 模、典型品牌、消费者洞察、行业差评分布、竞争策略与发展趋势等。本文是报告节选。 1 小火锅行业发展现状 小火锅是一种特色火锅形式，一人一锅，围坐于吧台就餐。 与传统火锅相比，小火锅的社交属性相对较弱，具有强烈的快餐属性，符 合当前年轻群体"轻社交" 的需求。小火锅的发展可以追溯到上世纪90年代， 自2024年开始，众多传统火锅品牌和餐饮品牌纷纷布局小 火锅市场。这一阶段，小火锅在产品创新、经营模式和消费场景等方面呈现出多元化发展趋势。 （1）2019年全国小火锅企业成立数量近7000家，此后开始下降；2024年成立的小火锅企业数量超过4000家，与2019年相比有大幅缩水 （2）截至2025年7月底，全国小火锅门店数为2.3万家，占全国火锅总门店数的5.5%。预计2025年中国小火锅市场规模将接近650亿元 （3）从小火锅企业数量来看，山东超过2500家，位居全国第一；四川、陕西两省均超过2000家，分别位居二、三位；前十省份的小火 锅企业数量占全国总量的73.4% | 原言 | 黒保 | | 小 ...

Core Viewpoint - The company, Xiaobai Hotpot, has launched a new "Feng Huan Chao" partner program aimed at recruiting internal employees and industry talents as new store partners to enhance operational efficiency and profitability [1][3]. Group 1: Partner Program Details - The partner program allows partners to share equity and profits with the company, creating a strong alignment of interests between the company and the partners [2]. - Unlike traditional franchising, this program emphasizes risk-sharing and profit-sharing through equity and dividend mechanisms, with a focus on frontline employees [3]. - The company will provide comprehensive support, including site evaluation, personnel training, and operational supervision, allowing partners to focus on store management [3][4]. Group 2: Financial Performance and Challenges - Xiaobai Hotpot has faced significant financial difficulties, reporting continuous losses since 2021, with a cumulative loss of 1.246 billion yuan [5]. - Despite attempts to boost performance through various strategies, including launching a sub-brand and implementing a membership system, these efforts have not effectively increased customer traffic [5][7]. - The average customer spending has decreased, with a 10% reduction in brand package prices leading to a drop in average spending per customer to 54.8 yuan [6]. Group 3: Operational Metrics - The brand's table turnover rate has declined from 2.6 times per day in 2023 to 2.5 times in 2024, with same-store sales dropping by 23.3% [8]. - The company has closed a total of 73 and 60 stores for the Xiaobai and Coucou brands, respectively, marking the first time the total number of restaurants has fallen below 1,000 since 2019 [9]. - Despite current challenges, Xiaobai Hotpot plans to open at least 95 new restaurants by 2025, with a target turnover rate of at least 3 [10]. Group 4: Future Plans - Currently, five partner stores are operational, with plans to steadily add approximately 50 to 100 partner stores each year [11].

Core Viewpoint - The 137th Canton Fair highlights the resilience of the Chinese home appliance industry amidst the ongoing tariff challenges from the U.S., with large enterprises showing better preparedness and adaptability compared to smaller firms [1][3][5]. Group 1: Impact of Tariffs on Large Enterprises - Large home appliance companies have limited exposure to U.S. tariffs due to strategic planning and diversified supply chains, with many having established manufacturing bases in emerging markets [4][5]. - For instance, Midea Group reported a revenue of 409.1 billion yuan and a net profit of 38.5 billion yuan for the year ending December 31, 2024, with a low revenue share from the U.S. market [4]. - Haier Smart Home achieved an overseas revenue of 143.814 billion yuan in 2024, marking a year-on-year growth of 5.43%, with significant growth in emerging markets [4]. Group 2: Adaptation Strategies of the Industry - The home appliance industry has proactively adjusted to tariff impacts by shifting production capacities and exploring new markets, reducing reliance on the U.S. market [5][6]. - Companies like TCL and Hisense have minimized direct exports to the U.S. by utilizing production facilities in Mexico and Southeast Asia, thus mitigating tariff impacts [5][6]. - The overall export value of China's home appliance industry reached 112.42 billion USD in 2024, with exports to the U.S. accounting for 20.71 billion USD, reflecting a 4.3% year-on-year increase but a reduced share of total revenue [5]. Group 3: Challenges Faced by Small Enterprises - Smaller home appliance companies are facing significant challenges due to their heavy reliance on the U.S. market, with many experiencing customer defaults on orders [7][8]. - The Canton Fair has introduced initiatives to assist small enterprises in finding new clients, particularly in countries involved in the Belt and Road Initiative [8][9]. - Experts suggest that small enterprises should adjust their strategies by expanding overseas production and tapping into domestic markets through e-commerce platforms [9].