猫经济

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明星大熊猫回国了,日本“熊猫之城”没了熊猫很头疼
Hu Xiu· 2025-07-01 03:30
Core Points - The departure of four giant pandas from Adventure World in Shirahama, Japan, marks the end of an era that significantly contributed to the local economy, generating approximately 125.6 billion yen over 31 years [2][6] - The local community is now facing uncertainty regarding the future economic impact and tourism appeal without the pandas, which were a major draw for visitors [2][4] Economic Impact - The giant pandas were estimated to have brought about 125.6 billion yen in economic benefits to Shirahama over 31 years, highlighting their role as a key economic driver [2][6] - Approximately 300,000 visitors annually were drawn to Shirahama specifically to see the pandas, accounting for about one-third of total visitors [3][4] Tourism Challenges - Local businesses, particularly those selling panda-themed products, are concerned about declining sales following the pandas' departure, with some stores reporting that 40% of their products were panda-related [2][3] - The Adventure World theme park is struggling to maintain visitor interest without the pandas, as evidenced by a child's remark about the lack of appeal of panda plush toys compared to live animals [3][4] Community Response - The Shirahama town government is exploring new activities and events to attract tourists, such as piano competitions and beach festivals, in an effort to diversify the local economy [4][7] - There is a push for "de-panda-ization," with local leaders acknowledging the need to develop new attractions and branding to replace the lost panda appeal [6][7] Future Prospects - The local community is encouraged to leverage other attractions, such as beaches and hot springs, to draw visitors, although there are concerns about competition from other tourist destinations [4][8] - The potential for future panda returns is uncertain, but there is hope that improved diplomatic relations could lead to the pandas' return, which would reinvigorate local tourism [9]
聚焦IP与创新 “大熊猫国家公园科普展暨超级IP打造沙龙”举行
Sou Hu Cai Jing· 2025-05-09 11:31
Core Insights - The event "Panda National Park Science Exhibition and Super IP Creation Salon" aims to enhance the panda economy industry chain and ecological value transformation in Chengdu, gathering over a hundred representatives from government, academia, and enterprises [1][7] Group 1: Ecological Co-construction - The event included a visit to the Chengdu Research Base of Giant Panda Breeding, showcasing the achievements in panda conservation through various multimedia presentations [3] - Professor Zhang Hemin, known as the "Father of the Giant Panda," emphasized the importance of scientific protection for industry development and called for a sustainable panda ecological circle [4] - The establishment of the Giant Panda National Park has not only protected panda habitats but also fostered the development of various economic activities, highlighting the unique cultural and economic value of the panda IP [4] Group 2: International Communication - The event featured discussions on the international promotion of giant pandas, utilizing live streaming and video to enhance global visibility and engagement [5] - The Chengdu Panda Base has successfully integrated conservation with cultural experiences, creating a symbiotic relationship between research and cultural innovation [5] Group 3: Innovative Integration - The event showcased innovative products such as high-fidelity panda toys and collaborations with companies like Pop Mart to create panda-themed blind boxes, demonstrating the global appeal of panda IP [6] - The integration of traditional Chinese medicine with panda imagery has led to the development of products like "Panda Health Tea," achieving annual sales exceeding 80 million yuan [6] - The event included discussions on cross-industry collaborations and the upgrading paths for the panda economy industry chain [6] Group 4: Industry Development Initiatives - The event is part of a broader initiative by the Chengdu Civil Affairs Bureau to support industry chain strengthening, with over 2,000 enterprises participating since its launch in 2023 [7] - The panda economy forum aims to promote deep integration of industry, innovation, and value chains through new technologies, partnerships, and market expansion [7]
乖宝宠物20250428
2025-04-30 02:08
乖宝宠物 20250428 摘要 • 国产替代和消费升级是宠物食品行业的主要趋势,中高端国产品牌如弗莱 加特、鲜朗等在 2024 年双十一榜单中表现突出,标志着国产替代的成功, 烘焙粮作为新兴品类,驱动消费升级。 • 2025 年宠物食品行业关键词包括猫经济(精细化喂养、多猫家庭)、小 型犬增加(高端粮需求)和老龄化(老年猫狗定制粮需求增加,价格更 高)。 • 乖宝宠物表现优秀的原因在于历史优势(抓住互联网渠道红利,与京东合 作),综合能力(营销、产品力、供应链)以及自有供应链带来的主粮赛 道优势(配方沉淀、差异化品牌)。 • 乖宝宠物通过打造全价格带品牌矩阵(麦富迪为主品牌,弗莱加特为高 端),提升收入和利润率,上市以来业绩超预期,收入利润增速加速,在 内需标的池中稀缺性突出。 • 公司历史对乖宝发展影响重大,2013 年转向国内品牌化,抓住互联网渠 道红利,迎合 90 后养宠潮及国货信任度提升,这些先发优势难以逾越。 Q&A 国内宠物食品行业的发展趋势是什么? 国内宠物食品行业依然保持高双位数的增长,尤其在线上渠道表现突出。2024 年天猫平台的增速超过 15%,抖音平台的增速约为 60%。尽管线下渠道因 ...