经历了一段时间激烈的"补贴大战"后，8月1日，美团、淘宝闪购联合饿了么、京东三大外卖平台先后发 声，承诺规范促销行为，抵制不正当竞争，这一举动标志着喧嚣一时的外卖大战或迎来终结，行业开始 向理性竞争回归。 外卖行业发展至今，早已成为大众日常生活不可或缺的一部分，为消费者提供便利的同时，也为商家开 拓了新的销售渠道。 面对这一局面，监管部门迅速行动。7月18日，市场监管总局约谈饿了么、美团、京东三家外卖平台， 要求相关平台企业严格遵守法律法规，落实主体责任，进一步规范促销行为，理性参与竞争。这一举措 如同一剂良药，为当前过度竞争的外卖市场"降温"。 如今，三大平台集体承诺抵制恶性竞争，为行业发展带来了积极信号。美团表示将严格遵循相关法律法 规，杜绝不正当竞争行为；淘宝闪购与饿了么联合发文，明确表态抵制恶性竞争，保障商家实收与盈利 空间，不做大规模"0元购"等非理性促销活动；京东则强调坚决杜绝不正当竞争，抵制"0元购"等恶性补 贴，搭建简单透明的补贴机制，让商家自主经营和参与促销活动。这些承诺体现了平台对行业问题的反 思，也显示出回归理性竞争的决心。 然而，承诺仅是起点，如何将其切实转化为行动，才是各方关注的核心 ...

Core Viewpoint - The recent commitments from major food delivery platforms to regulate promotional activities and resist unfair competition signal a shift towards rational competition in the industry after a period of intense subsidy wars [1][2]. Group 1: Industry Dynamics - The food delivery industry has become an essential part of daily life, providing convenience for consumers and new sales channels for businesses [1]. - Recent aggressive subsidy practices, such as "0 yuan purchase," have harmed not only merchants' interests but also consumer experience, rider rights, and the long-term development of the industry [1]. - While large-scale subsidies can temporarily stimulate consumption and increase online orders, the negative consequences of extreme subsidies are becoming evident [1]. Group 2: Regulatory Actions - In response to the situation, regulatory authorities took action by meeting with major platforms like Ele.me, Meituan, and JD.com, urging them to comply with laws and regulations and to rationally participate in competition [2]. - The collective commitment from these platforms to resist malicious competition is seen as a positive signal for industry development [2]. - Each platform has expressed intentions to eliminate unfair competition and avoid irrational promotional activities, emphasizing the need for a transparent subsidy mechanism [2]. Group 3: Future Outlook - The healthy development of the food delivery industry is crucial for driving consumption and promoting employment [3]. - With the platforms collectively resisting malicious competition, the industry is expected to enter a new phase of development [3]. - Establishing a fair competition and mutually beneficial industry ecosystem is essential for stimulating market vitality and fostering continuous innovation, ultimately creating more value for consumers, merchants, and riders [3].

Core Viewpoint - The China Metal Materials Circulation Association has issued an initiative to resist "involution-style competition" and promote a scientific and orderly development of the steel circulation industry, emphasizing a shift from price wars to value-based competition [1] Group 1: Rational Competition - The industry is urged to adhere strictly to the Anti-Unfair Competition Law of the People's Republic of China and to resist unfair practices such as dumping below cost, damaging reputation, and stealing trade secrets [1] - The association advocates for healthy competition based on product quality, service value, and technological innovation [1] Group 2: Maintaining Reasonable Profits - The industry is encouraged to recognize that sustainable operations are fundamental to development, moving away from short-sighted behaviors like "exchanging volume for price" and "drinking poison to quench thirst" [1] - There is a call to collectively maintain reasonable price levels that align with market rules and cost structures, ensuring companies can secure reasonable profits and necessary investments in research, environmental protection, and safety [1]

Investment Rating - Industry rating: Recommended [4] Core Views & Investment Suggestions - The recovery of H20 chip sales to China signals positive developments in US-China relations, with the approval of H20 chip sales and the introduction of RTX Pro GPU designed for the Chinese market by Nvidia's CEO [2][24] - The chip ban lift is seen as a pragmatic breakthrough in US-China technological cooperation, alleviating domestic computing power bottlenecks and reinforcing the effectiveness of the Geneva framework [2][24] - The regulatory emphasis on rational competition among major food delivery platforms like Ele.me, Meituan, and JD.com aims to curb irrational subsidies and promote a healthy, sustainable development of the food service industry [2][24] - The report maintains a cautious optimism regarding trade negotiations and continues to favor leading Chinese technology firms, suggesting that companies with foundational technology capabilities will gradually demonstrate their long-term investment value [3][25] Market Overview - During the week of July 14-18, 2025, the Shanghai Composite Index rose by 0.69%, the CSI 300 Index increased by 1.09%, and the ChiNext Index saw a rise of 3.17% [1][11] - The Hang Seng Index increased by 7.39%, while the Hang Seng Internet Index rose by 2.84%, with the media sector lagging behind the Hang Seng Index by 4.55 percentage points [1][11] - The SW Media Index fell by 2.24%, ranking last among 31 industries in terms of performance [1][11] Sub-industry Data Film Industry - The top three films by box office for the week were "The Lychee of Chang'an" with 121.17 million yuan (21.4% market share), "Liao Zhai: Lan Ruo Temple" with 76.42 million yuan (13.5%), and "The Legend of Hei 2" with 65.84 million yuan (11.6%) [27][28] Gaming Industry - The top three iOS games by revenue were "Honor of Kings," "Delta Force," and "Peacekeeper Elite," while the top three Android games were "Heart Town," "Honkai: Star Rail," and "My Leisure Time" [30][31] TV Series Industry - The top three TV series by broadcast index were "Morning Snow Record" (82.5), "Splendid Blossoms" (81.4), and "Book Scroll Dream" (81.1) [32][33] Variety and Animation - The top variety show was "Running Man Season 9" with a broadcast index of 80.5, followed by "Comedy King Stand-up Season 2" and "New Rap 2025" [34] - The top three animated shows were "Cang Yuan Tu" (352.3), "Happy Hammer" (259.9), and "Xian Ni" (232.7) [36]

Core Viewpoint - The recent regulatory discussions with major food delivery platforms like Ele.me, Meituan, and JD.com aim to address excessive competition and promote rational business practices in the food delivery industry [1][3]. Group 1: Industry Challenges - The food delivery industry has become an essential part of daily life, providing convenience for consumers and new sales channels for restaurants [1]. - Recent excessive subsidy competition among platforms has led to irrational market conditions, negatively impacting the restaurant industry [1]. - Many restaurants face a dilemma where they must lower profits to participate in subsidy programs, leading to unsustainable business practices [1][2]. Group 2: Market Dynamics - Excessive subsidies disrupt normal market order, resulting in resource misallocation as platforms invest heavily in subsidies rather than improving core capabilities like delivery efficiency and service quality [1]. - This type of competition can create unfair market conditions, marginalizing small businesses that cannot afford high subsidy costs, while larger players consolidate their market positions [2]. Group 3: Regulatory Response - The regulatory discussions serve as a timely correction to market chaos, guiding the industry towards healthier development [3]. - Platforms are encouraged to shift focus from subsidies to enhancing service quality, such as optimizing delivery algorithms and ensuring food safety [3]. - The regulatory intervention aims to pause excessive subsidy competition, fostering a collaborative environment for platforms, merchants, consumers, and delivery personnel to achieve mutual benefits [3].

Core Viewpoint - The "anti-involution" movement is a significant transformation aimed at promoting high-quality development in major industries by restructuring competition rules and breaking path dependence, shifting competition from "low-level internal consumption" to "high-quality co-creation" [1][2][4] Group 1: Industry Context - The "anti-involution" movement is not merely a cooling of industries but a necessary step to address the detrimental effects of "involution-style" competition, which has trapped companies in a cycle of low prices and low quality [2][3] - Historical competition in China was characterized by scale expansion and price competition, which has now become outdated and counterproductive in the current economic environment [1][2] Group 2: Governance Changes - The governance logic is shifting from "administrative dominance" to "rule of law," with the revision of the Anti-Unfair Competition Law targeting practices like "forced low-price sales" and "platform choice," thereby protecting normal pricing rights while curbing malicious competition [3] - The focus of governance is moving from merely monitoring production capacity to facilitating the free flow of resources across the national market, allowing companies to collaborate with leading technology partners rather than being restricted by local procurement policies [3] Group 3: Long-term Goals - The objective of the "anti-involution" movement is to foster long-term growth by encouraging innovation and providing tax incentives for R&D investments, steering resources towards technological advancements rather than price wars [3][4] - This approach aims to guide companies to compete based on quality and innovation rather than price, promoting a rational competitive environment where collaboration and technological upgrades are prioritized [3][4]