Core Viewpoint - The 2025 Sichuan Ecotourism Festival, themed "Heavenly Gift to Tianfu: Panda Ya'an," will open on September 26 in Ya'an City, focusing on ecological tourism and sustainable development [1][2] Group 1: Event Overview - The festival is organized by the Sichuan Provincial Forestry and Grassland Bureau, the Culture and Tourism Department, and the Ya'an Municipal Government, making it the only provincial-level ecological tourism festival in Sichuan [1] - Activities include an opening ceremony, ecological civilization achievements display, a high-quality development seminar on ecological tourism and health, a giant panda cultural brand exhibition, and the "Tianfu 183: Running into the Forest" initiative [1] Group 2: Highlights of the Festival - The festival features three main highlights: 1. A large-scale ecological experience activity involving all 183 counties in the province, promoting new ideas and stories to encourage public engagement with nature [1] 2. The "Panda+" ecological IP initiative, introducing new business models such as panda forest exploration and ecological health, enhancing the international tourism brand of giant pandas [1] 3. Cultural elements that explore the beauty of ancient trees, the historical significance of the Tea Horse Road, and the essence of intangible cultural heritage, fostering interaction between cultural heritage and natural landscapes [1] Group 3: Ecological Value Integration - The festival will integrate the "Tianfu Forest Four Libraries" ecological value realization path, introducing an "Ecological Bank" operational model and a GEP (Gross Ecosystem Product) accounting system [2] - The initiative will leverage the construction of the Giant Panda National Park to create five thematic community entry points focused on "Tracing, Exploring, Harmonizing, Protecting, and Releasing" [2] Group 4: Tourism Infrastructure - Ya'an currently boasts 48 national A-level scenic spots, including the 5A-rated Bifengxia Scenic Area, 20 forest health bases represented by Haizishan, and 15 nature education bases exemplified by the Giant Panda International Forest Exploration School [2] - The city has developed over 300 panda-themed accommodations, enhancing its tourism offerings [2]

Core Insights - The article highlights the ecological and economic significance of wild mugwort (艾草) in the Xiashan Reservoir area, emphasizing its transformation from a common plant to a valuable resource known as "gold in grass" due to its high-quality properties and the region's pristine environment [3][4][5]. Group 1: Ecological Value - The Xiashan Reservoir, as the largest in Shandong, provides a unique ecosystem that supports the growth of wild mugwort, characterized by small leaves, dense veins, and high essential oil content, making it highly regarded in the industry [3][4]. - The implementation of the "Three Clean and One Net" initiative has transformed previously neglected areas into thriving mugwort fields, enhancing soil quality and promoting ecological health through the plant's natural pest-repelling and antibacterial properties [4][5]. Group 2: Economic Impact - The development of the mugwort industry is driven by the Shandong Aifutang Health Technology Group, which integrates ecological principles into a comprehensive health industry model, encompassing scientific planting, standardized harvesting, and product development [5][6]. - The flourishing mugwort industry not only generates income for local farmers through land rental and employment but also contributes to a sustainable economic cycle that attracts further investment in ecological protection and green industry development [6][7].