Core Viewpoint - The 2025 Sichuan Ecotourism Festival, themed "Heavenly Gift to Tianfu: Panda Ya'an," will open on September 26 in Ya'an City, focusing on ecological tourism and sustainable development [1][2] Group 1: Event Overview - The festival is organized by the Sichuan Provincial Forestry and Grassland Bureau, the Culture and Tourism Department, and the Ya'an Municipal Government, making it the only provincial-level ecological tourism festival in Sichuan [1] - Activities include an opening ceremony, ecological civilization achievements display, a high-quality development seminar on ecological tourism and health, a giant panda cultural brand exhibition, and the "Tianfu 183: Running into the Forest" initiative [1] Group 2: Highlights of the Festival - The festival features three main highlights: 1. A large-scale ecological experience activity involving all 183 counties in the province, promoting new ideas and stories to encourage public engagement with nature [1] 2. The "Panda+" ecological IP initiative, introducing new business models such as panda forest exploration and ecological health, enhancing the international tourism brand of giant pandas [1] 3. Cultural elements that explore the beauty of ancient trees, the historical significance of the Tea Horse Road, and the essence of intangible cultural heritage, fostering interaction between cultural heritage and natural landscapes [1] Group 3: Ecological Value Integration - The festival will integrate the "Tianfu Forest Four Libraries" ecological value realization path, introducing an "Ecological Bank" operational model and a GEP (Gross Ecosystem Product) accounting system [2] - The initiative will leverage the construction of the Giant Panda National Park to create five thematic community entry points focused on "Tracing, Exploring, Harmonizing, Protecting, and Releasing" [2] Group 4: Tourism Infrastructure - Ya'an currently boasts 48 national A-level scenic spots, including the 5A-rated Bifengxia Scenic Area, 20 forest health bases represented by Haizishan, and 15 nature education bases exemplified by the Giant Panda International Forest Exploration School [2] - The city has developed over 300 panda-themed accommodations, enhancing its tourism offerings [2]

Group 1 - The core viewpoint of the articles highlights the booming development of county tourism in China, driven by the trend of "reverse travel" and the increasing interest of young consumers in unique and high-quality travel experiences [1][2][9] - County tourism is evolving from being a supporting role in traditional tourism to becoming a new driving force for regional economic development, characterized by "small and beautiful" and "refined and special" offerings [1][2][9] - Young consumers, particularly those under 30, are becoming the main force in county tourism, with over 56% of summer travelers falling into this age group, indicating a shift in consumer preferences towards immersive and culturally rich experiences [2][3] Group 2 - The integration of cultural, agricultural, and tourism resources in county tourism has led to the emergence of new business models such as camping, educational travel, and night tours, catering to diverse tourist needs [2][3] - The development of county tourism is supported by policies like the "County Business Three-Year Action Plan (2023-2025)" and improvements in transportation and accommodation infrastructure, enhancing the convenience and comfort of travel to these areas [2][4] - The rise of digital platforms and social media is playing a crucial role in marketing and promoting county tourism, allowing for rapid visibility and engagement with potential visitors [4][7] Group 3 - Cross-regional collaboration is enhancing the appeal of county tourism, allowing for the integration of diverse regional characteristics and creating a multiplier effect that amplifies the value of county tourism [4][5][6] - The shift from "scenic spot economy" to "holistic experience" in county tourism is driven by the activation of cultural heritage and the monetization of ecological resources through various innovative models [7][8] - Challenges such as oversupply of traditional tourism products, inconsistent service quality, and a lack of professional talent need to be addressed through a combination of cultural depth, technological support, and policy frameworks [8][9]

Core Viewpoint - Qinghai Province is focusing on ecological tourism development, integrating ecology, culture, and tourism to establish itself as an international ecological tourism destination [1][2][6] Group 1: Ecological and Cultural Integration - Qinghai emphasizes the importance of protecting the "Chinese Water Tower" while promoting ecological tourism, aiming to enhance tourism quality through ecological preservation [2][4] - The province has established a leadership group for ecological tourism development and has held two provincial tourism development conferences to ensure effective implementation of tasks [2][3] - Qinghai is developing various ecological cultural tourism routes and products, enhancing infrastructure and service quality to promote deep integration of ecology, culture, and tourism [2][4] Group 2: National Unity and Cultural Heritage - The province is committed to building a shared spiritual home for the Chinese nation by promoting traditional culture and enhancing national unity through cultural tourism [3][4] - Qinghai is leveraging cultural heritage protection and revitalization to enrich social historical and cultural nourishment, integrating intangible cultural heritage with tourism [4][5] - Various cultural events and activities are being organized to enhance community engagement and promote the unique cultural identity of different ethnic groups [3][4] Group 3: Tourism Product Diversification - Qinghai is implementing the "1050" project to upgrade scenic spots and create national 5A-level tourist attractions, with 225 A-level tourist attractions currently in the province [6] - The province is integrating ecological tourism with rural tourism, sports events, and performances, creating new tourism hotspots and enhancing local economic development [6][7] - Qinghai has developed multiple tourism products, including farm experiences and cultural tourism routes, benefiting nearly 20,000 households through job creation [6][7] Group 4: Collaborative Promotion and Marketing - Qinghai is actively promoting its cultural tourism resources through various events and international collaborations, enhancing its visibility on a global scale [7] - The province has launched numerous promotional activities, including the 2025 Qinghai Cultural Tourism Festival, to showcase its unique cultural and natural resources [7] - Qinghai aims to expand the boundaries of "ecology + culture + tourism" and accelerate the development of its tourism industry through innovative and collaborative approaches [7]