电竞出海
Search documents
2025年度“巅峰电竞致敬”评选开启,见证行业荣誉时刻
Xin Jing Bao· 2025-12-25 04:09
值此岁末,为铭记这不凡的一年,新京报将联合行业深度媒体"电竞产业独立评论"、"ECO电竞派",以 及专业体育资讯平台"直播吧",共同打造2025年度巅峰电竞致敬这一年度电竞荣誉品牌。我们将始终以 洞察趋势、聆听行业为基石,同时汇集广大玩家与粉丝的声音,旨在评选出在过去一年中展现出卓越实 力、深远影响、创新精神与时代话题的电竞选手、团队及赛事。让我们共同见证那些不断突破边界、敢 于变革的电竞力量,为行业注入新的光芒与活力。 2025年,是中国电竞稳立潮头、笃定前行的一年。这一年,近五亿用户的热情汇聚,推动产业收入稳健 增长至293.31亿元。这一年,中国军团出征沙特电竞世界杯,以历史最大规模斩获五冠五亚的辉煌, AG.AL、WBG、KSG三支俱乐部跻身俱乐部锦标赛前十,在国际版图上刻下醒目的中国坐标。还是在 这一年,北京KPL总决赛吸引超六万观众、创下吉尼斯纪录,而上海、成都、重庆等城市的赛事灯火也 继续辉煌闪耀。电竞以一场场线下狂欢,深刻融入城市肌理,成为拉动消费、激活创新的有力引擎。 出海方面,据《2025年中国电子竞技产业报告》,2025年,中国电子竞技产业持续深耕海外市场,进一 步巩固了在东南亚、中东和 ...
数娱工场 | 2025年中国电竞产业报告解读:高基数增长的“喜”与结构不均衡的“忧”
Xin Hua Cai Jing· 2025-12-05 05:45
Core Insights - The Chinese esports industry is experiencing a recovery and adjustment phase, with a projected revenue of 293.31 billion yuan in 2025, marking a 6.40% year-on-year increase, the highest growth rate in three years [2][33] - The industry faces structural issues, particularly a heavy reliance on live streaming for revenue, which constitutes 80.81% of total income, while direct revenue from events and clubs only accounts for 15.03% [5][33] - User growth is plateauing, with a projected user base of 495 million in 2025, reflecting a 1.06% increase, indicating future growth will depend more on enhancing existing user engagement rather than acquiring new users [8][33] Industry Overview - The esports industry in China is recovering from a decline in sales revenue experienced in the previous two years, indicating improved monetization capabilities [2] - The dominance of shooting games is evident, comprising 28.3% of esports gameplay types, with mobile platforms leading at 58.6% [9][33] - The number of professional esports events is increasing, with 142 events planned for 2025, a rise of 18 from the previous year, and over half of these events being held offline [14][33] Regional Dynamics - Shanghai maintains its status as the "global esports capital," hosting 19.2% of offline events and having 38 esports clubs, both leading figures nationally [17][33] - Other major cities like Chengdu, Chongqing, Hangzhou, and Beijing form a strong second tier for event hosting, contributing to a significant concentration of esports clubs [22][33] International Expansion and Challenges - The international presence of Chinese esports is growing, with successful events held globally, showcasing the competitive edge of Chinese esports in terms of business models and content operation [25][33] - However, the club ecosystem shows signs of vulnerability, with 54.3% of clubs participating in only one type of event, which raises concerns about their resilience to market changes [29][33] Conclusion - The Chinese esports industry is characterized by stable revenue growth, increased offline events, and significant regional clustering, alongside challenges such as revenue dependency on live streaming and a need for diversified club participation [33]
电竞“出海”闪耀国际舞台
Zheng Quan Ri Bao· 2025-10-13 23:54
Core Insights - The "2026 Esports World Cup" (EWC) has announced 20 games for the main event, with 7 games from Chinese companies Tencent and Mutong Technology included, indicating a strong presence of Chinese gaming in the global esports arena [1][2] - The EWC, starting in 2024 in Saudi Arabia, serves as a significant platform for showcasing Chinese esports games internationally, enhancing their global influence [1] - The continuous inclusion of games like "Decisive Peak" in the EWC for three consecutive years highlights the game's popularity and the recognition of its status in the global esports field [2] Industry Overview - The Chinese esports industry is experiencing growth, with a reported revenue of 12.761 billion yuan in the first half of 2025, reflecting a year-on-year increase of 6.10% [2] - The user base for Chinese esports reached approximately 493 million by June 2025, indicating a robust and expanding market [2] - The A-share esports concept stocks have seen a year-to-date increase of 32.32%, attracting investor interest in the domestic esports industry [2] - The Chinese esports industry has developed a relatively mature ecosystem encompassing products, events, live streaming, and clubs, with significant potential in areas like ticket sales, copyrights, IP licensing, and cultural tourism integration [2]
产业链不断延伸 电竞产业发展前景广阔
Zhong Guo Chan Ye Jing Ji Xin Xi Wang· 2025-08-19 05:56
Group 1 - The core viewpoint of the articles highlights the rapid growth of China's esports industry, with user numbers approaching 500 million and market size expected to exceed 300 billion yuan by 2026, creating vast employment opportunities and business prospects [1][2][4][7]. - As of June 2023, China's esports industry generated revenue of 12.761 billion yuan in the first half of the year, marking a year-on-year growth of 6.1%, with live streaming revenue accounting for 80.38% of total income [2][3]. - The esports user base reached approximately 493 million, representing nearly 35% of the national population and over 57% of the youth demographic [7][8]. Group 2 - The esports industry is increasingly integrating with various sectors, including technology, entertainment, and social media, becoming a new growth driver for the economy [2][4]. - The distribution of esports events is widespread, with Shanghai hosting the most events at 22.9%, followed by Chongqing, Hangzhou, and Beijing [3]. - The industry is expanding internationally, with significant growth in regions like Latin America, and major esports events attracting over 4.13 million viewers [3][9]. Group 3 - The esports industry is supported by various government policies aimed at fostering development, including financial incentives for high-quality projects and events [5][6]. - Cities like Beijing and Chengdu have introduced specific policies to enhance the esports sector, including funding for event organization and venue construction [5][6]. - The emergence of new professions within the esports sector, such as esports instructors, is reshaping the employment landscape, particularly in lower-tier cities [7][8]. Group 4 - The establishment of partnerships, such as the Perfect World esports alliance, aims to enhance the esports ecosystem through collaboration in hardware, software, and ecological support [9]. - Experts emphasize the importance of leveraging favorable policies and public interest to develop high-quality esports products and events, while also expanding internationally [9].
中国电竞上半年收入127亿直播占大头,电竞成促消费新引擎
Nan Fang Du Shi Bao· 2025-08-04 09:31
Core Insights - The 2025 Global Esports Conference was held in Shanghai, focusing on the theme "Focusing on China's Esports Power to Sail the World Esports" [1] - The "Fearless Contract Global Championship" will be held in Shanghai next year, marking its first occurrence [1] - The report released by Zhang Yijun indicates that the revenue of China's esports industry reached 12.761 billion yuan in the first half of 2025, with a year-on-year growth of 6.1% [2] Industry Overview - The esports industry in China generated a revenue of 12.761 billion yuan in the first half of 2025, with a user base of nearly 493 million, showing slight growth [2][4] - Live streaming remains the largest revenue source, accounting for 80.38% of total income, while events, clubs, and other revenues combined make up 19.62% [2] Product and Market Segmentation - Among esports products, shooting games hold the highest market share at 27.7%, followed by multiplayer online tactical games at 14.9%, and sports games at 11.7% [4] - Mobile platforms dominate the market with a share of 58.5%, while client-based platforms account for 25.5%, and web-based platforms have the lowest share at 4.3% [4] Growth and Development - The esports industry is showing growth in market revenue, new product launches, sports events, and international expansion, forming a comprehensive ecosystem that includes products, events, live streaming platforms, and clubs [6] - The esports sector is recognized as a new engine for driving local economic growth, talent employment, and cultural tourism consumption [6][7] Event Impact - The announcement of the "Fearless Contract" event in Shanghai is expected to attract top teams from around the world, enhancing the competitive landscape [6] - The Shanghai Major event last year sold nearly 90,000 tickets, with 88% of attendees coming from outside Shanghai, indicating strong international interest [8]