新京报记者 张洁 编辑 王琳 校对 卢茜 "白牌"充斥市场、品牌鱼龙混杂、价格标准不一……智能门锁行业在高速发展的过程中面临多重挑战。 一方面，在政策红利与技术创新的双重驱动下，行业呈现明显的高端化升级趋势，与此同时，安全隐患 与价格混战等乱象也为高速发展的市场敲响了警钟。 业内专家认为，智能门锁在交付领域的动作是竞争终端的利器，把售后服务做好，才能获得消费者的信 任。此外，完善产业工人培训、终结锁匠野蛮生长，也都是当下锁企需要重视的问题。 消费者对智能门锁存在知识盲区 万鹏从2016年开始从事开锁修锁工作，他告诉新京报记者，智能门锁本身质量就在于芯片、电机和锁 芯。这些大都是消费者的知识盲区，"正因为没法判断，所以市场上智能锁的质量参差不齐。" 万鹏说，最近几年，越来越多的消费者从机械锁更换成智能门锁。"年轻人更倾向于智能门锁，有些岁 数大的嫌操作麻烦，或者觉得机械的更靠谱。"他介绍，智能门锁零件的零整比比较高，这意味着维修 成本较高。从业以来万鹏维修智能门锁的频率并不高，维修的问题大多是电池没电或者电池没装好，据 他了解，有部分智能门锁是找厂家做的贴牌。 万鹏认为，对于消费者而言，价格是一个很重要的因素， ...

Core Viewpoint - The article discusses the transformation and opportunities within the Chinese baking industry, particularly focusing on the rise of e-commerce and live streaming as new sales channels for baking products, exemplified by the success story of Zheng Ma Qing Yun and his brand "Wang Pi Xiao Lao Ban" [1][11][32]. Group 1: Event Overview - The German Industrial Baking Localization and Nutritional Innovation Summit was held in Suzhou, Kunshan, featuring key figures from the German Consulate, Ston Group, and Wang Sen Education Group [1]. - The summit gathered experts and representatives from the baking industry to discuss the industrial transformation of the Chinese baking sector [1]. Group 2: Key Insights from Zheng Ma Qing Yun - Zheng Ma Qing Yun's live streaming channel "Wang Pi Xiao Lao Ban" achieved significant success, generating over 300 million in revenue after starting with a 10 million performance in the first year [11][20]. - His approach involved understanding consumer psychology and treating the live streaming space as a "retail experiment" [12][14]. - The success factors included timing advantages in live streaming and product selection, particularly focusing on health trends and niche markets like alkaline water bread [20][22]. Group 3: Market Dynamics - The article highlights a shift in the baking industry where traditional metrics of profitability are being replaced by customer acquisition power, with baked goods serving as entry products to attract consumers [28][30]. - The concept of "sheep's wool coming from the chicken" illustrates how baked goods are used to drive traffic to higher-margin products in retail settings [28][30]. Group 4: Future Paths for White Brands - The future of white brands in the baking industry may follow three paths: being integrated into major retail/e-commerce platforms, strengthening niche segments, or upgrading to branded products [39]. - The emphasis is on transforming occasional purchases into daily consumption, aligning with health-conscious lifestyles [41].