白酒+战略

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肖竹青调研古井贡酒:解读古井贡酒全国化以及“白酒+”战略
Zheng Quan Zhi Xing· 2025-06-20 07:45
Nationalization Strategy - The nationalization strategy of Gujinggongjiu is a necessary choice for long-term development and an important way to achieve scale expansion and performance growth, with a current national coverage rate exceeding 70%, and a provincial structure ratio of 6:4 [1] - The company aims to develop its nationalization strategy from "horizontal" to "vertical," with core markets outside the province becoming another engine for rapid growth [1] - By building a number of large provincial markets and customers outside the province, Gujinggongjiu is expected to further increase sales scale and market share in these areas [1] "Baijiu+" Strategy - The "Baijiu+" strategy is forward-looking and innovative, helping the company to expand its business boundaries and meet diverse consumer needs, including the integration of Baijiu with traditional Chinese medicine, low-alcohol products, and the food industry [1] - Transitioning products into commodities, upgrading commodities to bestsellers, and evolving star products into perennial favorites presents significant challenges [1] Growth Opportunities - The company will continue to optimize its product structure, using Gu20 as a strategic pivot to capture the sub-high-end consumer group while expanding market share for popular products like Gu8, Gu5, and other traditional offerings [1] - The growth of sub-high-end products significantly enhances the company's overall profitability and meets consumer demand for high-quality Baijiu [2] Expansion in Health Sector - Gujinggongjiu is accelerating its entry into the health sector with the "Baijiu + Health" strategy, launching innovative products like herbal-flavored whiskey, which may help the company secure a position in the health beverage market [2] - New beverage offerings from Anhui Gujing Health Technology Co., such as 100% coconut water and herbal fermented drinks, provide new business growth points for the company [2] Innovative Consumer Experiences - The company is creating new consumer experiences by integrating brand and culture through innovative consumption scenarios, which better meet the needs of younger consumers and enhance brand loyalty [3] Mergers and Acquisitions - Gujinggongjiu's acquisition of Hubei Huanghelou Liquor Co. demonstrates strong execution in resource integration and strategic expansion, providing potential for achieving a revenue target of 30 billion [3]