□ 本报记者 唐 瑞 文/摄 乳品行业的健康化也延伸至更广义的饮品赛道。记者在现场看到，强调"不加一滴水"的100%椰子水、 主打"0添加"的苏打水、中式茶口味的瓶装花草水都吸引大量年轻消费者驻足试饮。新品类更是层出不 穷，例如主打药食同源的各类植物饮料，主要成分为黄芪、红枣、薏仁等养生食材；茉莉、龙井等中式 茶"摇身一变"而成的瓶装水；甚至奈雪的茶、喜茶等传统奶茶品牌也加入博览会阵容，推出瓶装饮 品……这类展位前几乎都围满了试喝的年轻人，不少消费者在品尝后现场购买，可见传统特色茶饮对年 轻消费群体的吸引力正在增强。 年轻化：产品创新向"Z世代"靠拢 不只是健康化，零售产品也同样注重年轻化，这在酒类板块尤为明显。记者观察到，以新口味、新包 装、新场景塑造品牌个性，成为酒饮企业年轻化的重要策略。这类品牌的展位设计大多颇具潮流感，产 品口味多元。 图为消费者正在体验现场调酒。 在酒类展区，现场调酒、互动试饮等体验式场景吸引了大量年轻消费者。例如弗德莱博集团推出的果味 小瓶酒以"年轻人的情绪宣泄"为卖点，蕉贝的气泡酒则主打"与自己交杯"的理念，精准捕捉年轻群体的 个性化表达方式。 当下的消费市场呈现出什么特征？日前 ...

Core Insights - The article discusses how the "semi-managed model" of Tao Factory is transforming the e-commerce landscape, allowing small entrepreneurs to sell products without the need for significant capital investment or complex operational knowledge [1][2]. Group 1: Cost Reduction - The semi-managed mechanism eliminates intermediaries, enabling factories to operate with lower capital requirements. This model allows merchants to focus solely on supply and shipping, while the platform handles sales and marketing, thus shifting from "heavy asset e-commerce" to "light asset entrepreneurship" [2]. Group 2: Efficiency Improvement - AI plays a crucial role in the semi-managed model by providing product selection and pricing recommendations based on consumer trends. Merchants can upload product information, and the AI system automates the process of product launch and promotion, significantly reducing the time required for these tasks [5]. Group 3: Traffic Generation - Tao Factory supports merchants with traffic allocation and exclusive promotional activities. The platform organizes numerous online and offline events monthly, providing merchants with opportunities for exposure and customer engagement. During peak shopping periods like Double 11, the platform offers substantial traffic support and financial incentives to help merchants achieve positive returns [7]. Group 4: Brand Creation - The semi-managed model enables factories to transition from being mere manufacturers to brand owners without incurring additional costs. This shift allows them to directly engage with consumers and build brand recognition. The case of "Qing Shang" illustrates this transformation, as they successfully positioned their product as high-quality and cost-effective, enhancing brand awareness [8][10].

Core Viewpoint - The recent controversy surrounding the labeling of "100% coconut water" highlights the misleading practices in the juice industry, where products labeled as pure may contain added water, leading to consumer confusion and potential misrepresentation [2][3]. Group 1: Labeling Regulations - The current regulations allow products made from concentrated juice mixed with water to be labeled as "100% juice," which can mislead consumers into thinking they are purchasing pure juice [2]. - The upcoming implementation of the "Food Labeling Supervision and Management Measures" in 2027 aims to improve clarity in food labeling, requiring labels to be clear and not misleading [3]. Group 2: Consumer Awareness and Education - There is a growing need for consumer education on how to identify genuine fruit juices, as many consumers are unaware of the differences between concentrated and non-concentrated juices [4]. - The industry should focus on making labeling more straightforward, such as clearly indicating whether a juice is "not from concentrated" or "pure juice without added water," to prevent confusion [4].

Company Overview - In the first half of 2025, the company achieved operating revenue of 748 million yuan and a net profit attributable to shareholders of 18.55 million yuan [1] - The company focuses on the research, production, and sales of plant protein beverages, fruit canned goods, juice drinks, and lactic acid bacteria beverages [1] - The company has established a dual-driven development strategy centered on fruit canned goods and coconut juice, with a strong market presence in orange and peach canned products [1] Industry Context - The beverage industry is facing cost pressures due to high prices of natural raw materials like fruits and coconuts, influenced by climate and supply-demand dynamics [2] - The plant protein beverage market reached a scale of 135.1 billion yuan in 2022 and is expected to exceed 140 billion yuan by 2026 [2] - Companies with stable procurement mechanisms and supply chain management are better positioned to withstand raw material price fluctuations [2] Strategic Initiatives - The company has mitigated the impact of rising raw material prices by establishing long-term partnerships with key suppliers and developing overseas coconut processing projects [2] - The company is increasing the proportion of high-margin products in its portfolio, such as festive gift boxes of coconut juice and low-sugar fruit canned goods, to enhance profitability [2] Market Trends - Brand influence is crucial during periods of raw material price volatility, with consumers willing to pay more for low-sugar, no-sugar, and natural ingredient beverages [3] - The company is well-positioned to launch high-margin new products during peak seasons, leveraging its established brand recognition in the coconut beverage and fruit canned goods sectors [3] - Despite raw material price fluctuations, the long-term growth trend of the industry remains intact, with structural opportunities in health-oriented consumption and diversified channels continuing to emerge [3]

Core Insights - The third Guangdong (Chaozhou) Specialty Food Industry Conference, themed "Food Capital New Quality Trend," commenced on July 17 and will last until July 19 [1] - The event features an exhibition area of 80,000 square meters, showcasing over 20,000 products across the entire food industry chain, including candies, preserved fruits, snacks, beverages, and pre-packaged meals [3] - The conference attracted over 1,000 participating companies, with nearly 30% of exhibitors coming from outside Chaozhou, covering well-known brands from Guangdong, Fujian, and other regions [3] Industry Development - The conference marks a significant evolution, achieving full market operation for the first time and entering a professional exhibition venue [7] - The event is held in the Dongshan Lake Park area, which houses numerous food manufacturers and printing machinery companies, facilitating a "front exhibition, back factory" model [7] - Chaozhou's food industry has a long history, with over 1,500 food manufacturing enterprises producing more than 2,000 varieties, exporting to over 30 countries and regions globally [9] Strategic Initiatives - The Chaoan District aims to leverage its selection as one of the first provincial pilot counties for food industry cultivation to build a world-class "Candy Town" [9] - The district plans to scientifically design a spatial layout consisting of a comprehensive experience area, a technology innovation park, an international business park, and a food value innovation park [9] - The goal is to enhance the food industry and create a modern food industry cluster with global competitiveness [9]

Nationalization Strategy - The nationalization strategy of Gujinggongjiu is a necessary choice for long-term development and an important way to achieve scale expansion and performance growth, with a current national coverage rate exceeding 70%, and a provincial structure ratio of 6:4 [1] - The company aims to develop its nationalization strategy from "horizontal" to "vertical," with core markets outside the province becoming another engine for rapid growth [1] - By building a number of large provincial markets and customers outside the province, Gujinggongjiu is expected to further increase sales scale and market share in these areas [1] "Baijiu+" Strategy - The "Baijiu+" strategy is forward-looking and innovative, helping the company to expand its business boundaries and meet diverse consumer needs, including the integration of Baijiu with traditional Chinese medicine, low-alcohol products, and the food industry [1] - Transitioning products into commodities, upgrading commodities to bestsellers, and evolving star products into perennial favorites presents significant challenges [1] Growth Opportunities - The company will continue to optimize its product structure, using Gu20 as a strategic pivot to capture the sub-high-end consumer group while expanding market share for popular products like Gu8, Gu5, and other traditional offerings [1] - The growth of sub-high-end products significantly enhances the company's overall profitability and meets consumer demand for high-quality Baijiu [2] Expansion in Health Sector - Gujinggongjiu is accelerating its entry into the health sector with the "Baijiu + Health" strategy, launching innovative products like herbal-flavored whiskey, which may help the company secure a position in the health beverage market [2] - New beverage offerings from Anhui Gujing Health Technology Co., such as 100% coconut water and herbal fermented drinks, provide new business growth points for the company [2] Innovative Consumer Experiences - The company is creating new consumer experiences by integrating brand and culture through innovative consumption scenarios, which better meet the needs of younger consumers and enhance brand loyalty [3] Mergers and Acquisitions - Gujinggongjiu's acquisition of Hubei Huanghelou Liquor Co. demonstrates strong execution in resource integration and strategic expansion, providing potential for achieving a revenue target of 30 billion [3]

Core Viewpoint - The annual shareholder meeting of Gujing Gongjiu highlighted the company's strong performance in 2024, with a focus on navigating the current challenges in the liquor industry and expanding into the health sector [2][3][6]. Financial Performance - In 2024, Gujing Gongjiu achieved a total revenue of 23.578 billion yuan, representing a year-on-year growth of 16.41%, while the net profit attributable to shareholders was 5.517 billion yuan, up 20.22% year-on-year [2]. Industry Context - The liquor industry is currently undergoing a deep adjustment cycle, prompting discussions among shareholders about how Gujing Gongjiu can successfully navigate this period, similar to its performance from 2012 to 2015 [2]. Strategic Initiatives - Gujing Gongjiu is implementing a "liquor + health" strategy, focusing on expanding its product offerings beyond traditional liquor to include health-oriented beverages [3][6]. - The company is optimizing its product structure and exploring innovations, including the integration of liquor with health and wellness products, as well as low-alcohol options [8][9]. Consumer Trends - There is a noticeable shift in consumer trends, particularly among younger demographics, which is influencing the company's marketing and product development strategies [7][8].