金秋重阳，赤水飘香。10月29日，正值重阳佳节，在茅台酒新一轮酿造周期开启之际，以"顺天敬人明理厚德"为主题的茅 台集团乙巳年（2025）茅台酒节举行。这场跨越22载的文化盛典，吸引近800位各界嘉宾共襄盛举，在赤水河畔共赴一场文化 与味觉的双重盛宴，见证茅台对传统工艺的坚守、对品质的追求，以及对中华优秀文化的传承与创新。 茅台集团党委书记、董事长陈华，党委副书记、总经理王莉，党委副书记、工会主席高山，集团领导单衍忠、段建桦、刘 刚、涂华彬、王晓维、刘世仲、张贵超；集团老领导季克良、赵书跃、何同裕、汪华、谭绍利、丁德杭、吕云怀、戴传典、杨 代永等；股份领导游亚林、钟正强、蒋焰、夏学文、张旭出席活动。此外，部分出席赤水河论坛的国际嘉宾、专家学者，以及 白酒企业、行业协会相关代表，也亲临现场观摩了此次活动。 领导嘉宾静候仪式开启 上午9时9分，细密雨帘笼罩着茅台集团办公大楼广场，幡旗在雨雾中猎猎舒展，庄重气息悄然漫开。领导嘉宾身着正装， 整齐列队，神情肃穆地静候仪式开启。随着《茅台迎宾曲》缓缓流淌，鼓号声起、礼炮鸣放，全体参敬人员遵循礼仪，有序步 入活动现场。乐舞表演者身着素雅舞裳，以典雅舞姿行告敬之礼，正式拉开 ...

Core Viewpoint - The 2025 Fenjiu Sealing Ceremony emphasizes the themes of "Respect for Heaven, Love for People, Heritage, and Innovation," showcasing the cultural roots of Fenjiu's 6,000-year brewing history and marking the 110th anniversary of its gold medal at the Panama International Exposition [1][8][12] Group 1: Event Overview - The ceremony took place on September 26, 2025, at the Fenjiu Cultural Scenic Area in Shanxi Province, featuring immersive performances and traditional rituals [1] - Notable attendees included leaders from the Shanxi Provincial Cultural Tourism Group, the China Alcoholic Drinks Association, and various literary figures, alongside Fenjiu Group executives and media representatives [3][4] Group 2: Cultural Significance - The Sealing Ceremony has evolved into a significant cultural IP within the industry, reflecting Fenjiu's commitment to innovation while honoring its historical roots [5][6] - The event serves as a platform for showcasing the cultural confidence of Chinese liquor and its high-quality development, with a focus on the themes of "Respect for Heaven, Love for People, Heritage, and Innovation" [8][12] Group 3: Performances and Themes - The ceremony featured various performances that illustrated the themes, including a dance representing the respect for nature, a narrative on the emotional connection to the craft, and a demonstration of traditional brewing techniques [9][10] - The closing performance, "New Glory," symbolized Fenjiu's spirit of innovation and breakthrough while honoring its legacy [10][12]

Group 1 - The core idea of the establishment of the "Silk Road Wine Friends Club" is to create a high-end communication platform for middle-aged and educated individuals, leveraging the advantages of sauce-flavored liquor and cultural values [1][2] - The club targets individuals over 50 years old, focusing on their spiritual needs in the context of consumption upgrades, and aims to explore new pathways for the inheritance of liquor culture [1][2] - According to a report by the China Alcoholic Drinks Association and KPMG, the total production of large-scale liquor enterprises in China is expected to decline by 1.8% in 2024, while sales revenue and profit continue to rise, indicating a shift towards a "quality + brand + culture" competitive landscape in the industry [1] Group 2 - The chairman of Guizhou Sitai Liquor Group emphasizes that the Silk Road Wine Friends Club is not just a community but also a cultural advocacy and lifestyle approach, aiming to enhance the sense of belonging and recognition among middle-aged individuals [2] - The club plans to establish branches nationwide and create health liquor culture experience centers to promote liquor culture knowledge and enhance consumer recognition and taste [2] - Middle-aged individuals, particularly men aged 36-45, are identified as the main consumers of aged liquor, representing 84% of the market, indicating a significant demand for cultural and social engagement through liquor [2] Group 3 - The Silk Road Wine Friends Club combines the openness of the Silk Road with the profound heritage of Chinese liquor, providing a new pathway for the transmission and dissemination of Chinese liquor culture [3] - This initiative is expected to facilitate the transformation of Chinese liquor from a mere consumer product to a cultural carrier and a bridge for spiritual connection, contributing to a healthier and more civilized drinking culture [3]

桃夭灼灼渲绯云，春曲为媒贡酒香。3月29日，古井贡酒·年份原浆2025第八届桃花春曲节暨第四届古粉 节在古井酒神广场盛大开幕。相关政府部门领导、国际友人、企业家代表、媒体嘉宾、重点经销商、古 粉代表、核心消费者代表，古井集团党委书记、董事长梁金辉等古井集团及古井贡酒股份公司高管参加 了活动。 辉致词 "阳春三月桃花开，温和湿润原生态，千年曲根薪火传，非遗技艺桃花曲……"伴随着桃花春曲制曲心法 口诀的朗朗诵读声，古井贡酒的制曲师傅们现场展演桃花春曲非遗制曲古法技艺。从堆麦粮、撒曲根， 到制曲、润曲，再到成曲，一系列严谨且精细的工序，在师傅们手中有条不紊地进行。活态的演绎让现 场嘉宾真切领略到古法制曲的独特魅力，彰显出古井人对传统工艺的坚守与创新。 图丨古井 贡酒的制曲师傅们现场展演桃花春曲非遗制曲古法技艺 八载春秋，八届盛会。每年一届的桃花春曲节是古井与古粉的双向奔赴之旅，活动现场举行了古井贡酒 推广大使证书颁发仪式，感恩古粉与古井同心同行，共酿岁月芬芳。 "贡献 贡创 贡享"第二届古井贡酒·年份原浆三贡节四大赛事正式启动。当美酒邂逅"三贡节"，创作者的 灵感如同春曲发酵，孕育出无限的创意与活力。 开幕仪式上， ...