桃夭灼灼渲绯云，春曲为媒贡酒香。3月29日，古井贡酒·年份原浆2025第八届桃花春曲节暨第四届古粉 节在古井酒神广场盛大开幕。相关政府部门领导、国际友人、企业家代表、媒体嘉宾、重点经销商、古 粉代表、核心消费者代表，古井集团党委书记、董事长梁金辉等古井集团及古井贡酒股份公司高管参加 了活动。 辉致词 "阳春三月桃花开，温和湿润原生态，千年曲根薪火传，非遗技艺桃花曲……"伴随着桃花春曲制曲心法 口诀的朗朗诵读声，古井贡酒的制曲师傅们现场展演桃花春曲非遗制曲古法技艺。从堆麦粮、撒曲根， 到制曲、润曲，再到成曲，一系列严谨且精细的工序，在师傅们手中有条不紊地进行。活态的演绎让现 场嘉宾真切领略到古法制曲的独特魅力，彰显出古井人对传统工艺的坚守与创新。 图丨古井 贡酒的制曲师傅们现场展演桃花春曲非遗制曲古法技艺 八载春秋，八届盛会。每年一届的桃花春曲节是古井与古粉的双向奔赴之旅，活动现场举行了古井贡酒 推广大使证书颁发仪式，感恩古粉与古井同心同行，共酿岁月芬芳。 "贡献 贡创 贡享"第二届古井贡酒·年份原浆三贡节四大赛事正式启动。当美酒邂逅"三贡节"，创作者的 灵感如同春曲发酵，孕育出无限的创意与活力。 开幕仪式上， ...

Core Insights - Gujing Gongjiu has successfully upgraded its product offerings in the high-end liquor market, with its flagship product, Gu20, achieving nearly 5 billion in annual sales nationwide [1] - The company is experiencing strong performance in the banquet market, with local distributors reporting better sales this year compared to last year, particularly for Gu8 and Gu16 products [1][3] - The company aims to reach a sales target of 30 billion, supported by a well-structured product lineup and flexible sales strategies [1] Product Performance - Gu8 and Gu16 dominate the banquet market, with Gu8 accounting for two-thirds and Gu16 for one-third of sales [1] - Gu16's market share has increased by 5-6 percentage points, now representing 16-17% of sales, driven by increased banquet consumption [3] - The overall consumption of liquor for banquets is decreasing, with average consumption per table dropping [3] Cultural and Marketing Initiatives - The 8th Peach Blossom Spring Festival and the 4th Gu Fan Festival were held to promote Gujing Gongjiu's unique brewing techniques and cultural heritage [1][2] - The festival serves as a platform for cultural exchange and marketing, showcasing the brand's commitment to high-quality development and community engagement [2] - Various events during the festival included the launch of a commemorative liquor for the 2025 Osaka World Expo and a collaborative ceremony with French guests [3] Market Strategy - Gujing Gongjiu is strategically positioned in key price segments, with stable sales for core products like Gu5 and Gu8, and significant investments in promoting Gu16 and Gu20 [4] - The company has achieved substantial sales growth, with Gu16 and Gu20 experiencing annual growth rates exceeding 50% [4] - The company is expanding its market presence outside of Anhui, with double-digit growth in provinces like Jiangsu, Henan, and Shandong [4]