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古井贡酒:秋酿启新章 智造续芬芳
新华网财经· 2025-09-26 08:52
Core Viewpoint - The article highlights the integration of traditional brewing techniques with modern technology in the Chinese liquor industry, particularly through the autumn brewing ceremony of Gujing Gongjiu, showcasing innovation and cultural heritage [3][5][9]. Group 1: Autumn Brewing Ceremony - The 12th Autumn Brewing Ceremony of Gujing Gongjiu commenced on September 19, featuring a real-time connection between four locations using 5G technology, marking a new chapter in brewing [1]. - This ceremony, initiated twelve years ago, has transformed historical practices into cultural symbols, enhancing the brand's unique competitive edge [3]. Group 2: Innovation and Technology - The event showcased a deep connection with the "2025 World Manufacturing Conference," emphasizing the theme of "Intelligent Manufacturing" and demonstrating Gujing Gongjiu's commitment to blending traditional methods with modern technology [5]. - The "Transparent Factory" system was highlighted, where 96% of equipment in the smart park is interconnected, ensuring quality control through digital monitoring and blockchain technology for traceability [5]. Group 3: Consumer Demand and Market Trends - The unveiling of the "Gujing Light Nourishment Society" signifies a shift from annual events to daily engagement, catering to the health-conscious and lifestyle-oriented younger generation [7]. - The product matrix has expanded to include offerings that resonate with Gen Z's preferences for lighter drinking experiences, such as "Light Gu20" and herbal whiskey, reflecting a response to the "self-indulgent consumption" trend [7]. Group 4: Cultural Integration and Future Outlook - The article emphasizes the importance of integrating traditional culture into modern life, positioning Gujing Gongjiu as a model for the industry in exploring future pathways [9]. - The ongoing evolution of Gujing Gongjiu, from maintaining traditional brewing to embracing modern consumer trends, illustrates the brand's commitment to preserving the essence of Chinese liquor culture while adapting to contemporary demands [8][9].
九月金秋开酿,古井贡酒香飘2025世界制造业大会
新华网财经· 2025-09-23 10:10
Core Viewpoint - The article highlights the integration of ancient and modern wine culture through the 2025 12th Gujing Gongjiu Autumn Brewing Cultural Week, showcasing Gujing Gongjiu's significant role in the manufacturing industry and its commitment to innovation and sustainability [5][10]. Group 1: Event Overview - The Gujing Gongjiu Autumn Brewing Cultural Week took place from September 19 to 23, featuring a dual-city event in Bozhou and Hefei [5]. - The World Manufacturing Conference, as part of the autumn brewing activities, presented a journey through wine culture, emphasizing the blend of tradition and future innovation [7]. Group 2: Company Achievements - Gujing Gongjiu ranked 413th on the list of China's top 500 manufacturing enterprises this year, reaffirming its status in the industry [10]. - The company has been deeply involved in the preparation and operation of the World Manufacturing Conference, marking its eighth year of collaboration [10]. Group 3: Thematic Focus - The theme of "Green Brewing and Intelligent Manufacturing" was showcased, highlighting Gujing Gongjiu's efforts in quality construction and its transition towards high-end, intelligent, and green production [13]. - The event featured various exhibitions, including traditional brewing techniques and interactive activities, allowing attendees to experience the cultural significance of Chinese brewing [18]. Group 4: Consumer Engagement - A special tasting event titled "Encounter Hefei" was held, inviting consumers to explore the city while enjoying innovative cocktail experiences [22]. - The event included a diverse range of products, from health-oriented beverages to cultural experiences, aimed at engaging younger audiences [16][18].
九月金秋开酿,古井贡酒香飘2025世界制造业大会
Xin Lang Cai Jing· 2025-09-22 08:39
出火 E 打目 B 中国制造业 TEE 中国 歌 INTEN YUAN JE 古20 工量分 lik 源自国保 安 池 . BREADERS 622 17 274 古井贡酒作为中国制造业企业500强,再次荣登今年的榜单,位列第413位。 告位展 · 訓信美好 025世界制造业大会 025 WORLD MANUFACTURING CONVENTION 兹授予 HEREBY AWARD 从亳州曹操献酒的千年回响,到合肥 "科里科气" 的时代节拍,一场古今交融的贡酒文化盛宴已经启 幕! 作为古井贡酒的四大重要品牌IP之一,秋酿活动首次开创了2025第十二届古井贡酒·年份原浆秋季开酿 美酒文化周。9月19日至23日,"亳州古井酒神广场"与"合肥世界制造业大会专场"的双城联动就此开 启! 世界制造业大会作为秋酿活动的专场之一,向广大消费者呈现秋日的醉美酒香。诚邀您共赴这场跨越千 年的美酒文化之旅,在酒香中读懂传承,在智造中遇见未来! 安徽古井贡酒股份有限公司 为2025世界制造业大会 As 2025 World Manufacturing Convention Special Invited Ecological Pa ...
2025第十二届古井贡酒·年份原浆秋季开酿美酒文化周启动
Group 1 - The 2025 12th Gujinggongjiu Autumn Brewing Cultural Week is taking place from September 19 to 23, featuring a dual-city event in "Bozhou Gujing Wine God Square" and "Hefei World Manufacturing Conference Special Session" [1] - Anhui Gujinggongjiu Co., Ltd. is a strategic partner for the event, showcasing its transformation towards "high-end, intelligent, and green" manufacturing at the Hefei World Manufacturing Conference [3] - The event includes immersive experiences for consumers, such as engaging with traditional brewing techniques and participating in interactive activities [3] Group 2 - The "Yearly Original Light Gu20: Meet Hefei" tasting night on September 20 offers consumers a city tour and an immersive experience of "urban culture" and "innovative cocktail mixing" [4] - The event features cultural exchanges and discussions on the development opportunities for Chinese liquor, with participation from representatives of the Chinese Liquor Association [4][5] - Gujing Health is launching a new market for health-oriented products, integrating instant health drinks and cultural liquor experiences, emphasizing the company's commitment to health and wellness [5]
古井贡酒·年份原浆2025第八届桃花春曲节暨第四届古粉节盛大开幕
Guan Cha Zhe Wang· 2025-03-31 10:34
桃夭灼灼渲绯云,春曲为媒贡酒香。3月29日,古井贡酒·年份原浆2025第八届桃花春曲节暨第四届古粉 节在古井酒神广场盛大开幕。相关政府部门领导、国际友人、企业家代表、媒体嘉宾、重点经销商、古 粉代表、核心消费者代表,古井集团党委书记、董事长梁金辉等古井集团及古井贡酒股份公司高管参加 了活动。 辉致词 "阳春三月桃花开,温和湿润原生态,千年曲根薪火传,非遗技艺桃花曲……"伴随着桃花春曲制曲心法 口诀的朗朗诵读声,古井贡酒的制曲师傅们现场展演桃花春曲非遗制曲古法技艺。从堆麦粮、撒曲根, 到制曲、润曲,再到成曲,一系列严谨且精细的工序,在师傅们手中有条不紊地进行。活态的演绎让现 场嘉宾真切领略到古法制曲的独特魅力,彰显出古井人对传统工艺的坚守与创新。 图丨古井 贡酒的制曲师傅们现场展演桃花春曲非遗制曲古法技艺 八载春秋,八届盛会。每年一届的桃花春曲节是古井与古粉的双向奔赴之旅,活动现场举行了古井贡酒 推广大使证书颁发仪式,感恩古粉与古井同心同行,共酿岁月芬芳。 "贡献 贡创 贡享"第二届古井贡酒·年份原浆三贡节四大赛事正式启动。当美酒邂逅"三贡节",创作者的 灵感如同春曲发酵,孕育出无限的创意与活力。 开幕仪式上, ...
古20年销近50亿元,古井贡酒卡位次高端实现产品结构有序布局
Cai Jing Wang· 2025-03-30 06:38
Core Insights - Gujing Gongjiu has successfully upgraded its product offerings in the high-end liquor market, with its flagship product, Gu20, achieving nearly 5 billion in annual sales nationwide [1] - The company is experiencing strong performance in the banquet market, with local distributors reporting better sales this year compared to last year, particularly for Gu8 and Gu16 products [1][3] - The company aims to reach a sales target of 30 billion, supported by a well-structured product lineup and flexible sales strategies [1] Product Performance - Gu8 and Gu16 dominate the banquet market, with Gu8 accounting for two-thirds and Gu16 for one-third of sales [1] - Gu16's market share has increased by 5-6 percentage points, now representing 16-17% of sales, driven by increased banquet consumption [3] - The overall consumption of liquor for banquets is decreasing, with average consumption per table dropping [3] Cultural and Marketing Initiatives - The 8th Peach Blossom Spring Festival and the 4th Gu Fan Festival were held to promote Gujing Gongjiu's unique brewing techniques and cultural heritage [1][2] - The festival serves as a platform for cultural exchange and marketing, showcasing the brand's commitment to high-quality development and community engagement [2] - Various events during the festival included the launch of a commemorative liquor for the 2025 Osaka World Expo and a collaborative ceremony with French guests [3] Market Strategy - Gujing Gongjiu is strategically positioned in key price segments, with stable sales for core products like Gu5 and Gu8, and significant investments in promoting Gu16 and Gu20 [4] - The company has achieved substantial sales growth, with Gu16 and Gu20 experiencing annual growth rates exceeding 50% [4] - The company is expanding its market presence outside of Anhui, with double-digit growth in provinces like Jiangsu, Henan, and Shandong [4]