甘肃直播带岗暖民心：就业服务从"人找岗"变"岗找人" 中新网兰州11月11日电 (王牧雨 田鹏鹤)就业是最基本的民生。11日，甘肃省人社厅厅长周丽宁表 示，"十四五"时期，甘肃省城镇新增就业154万人，城镇居民收入年均增长率达5.5%，城镇调查失业率 控制在6%以内，就业形势保持总体稳定。 当日，甘肃省政府新闻办举行"决胜收官'十四五' 争先进位话发展"主题系列新闻发布会——甘肃省人 社厅专场，据介绍，过去五年，甘肃通过直播带岗、精准帮扶重点群体、破解创业融资难题等"组合 拳"，让就业"饭碗"端得更稳，创业"梦想"照进现实。 图为在兰州市"人社局长直播带岗暖心行动"启动仪式上，兰州市人社局副局长臧晓平(右二)在直播 现场与网友互动。(资料图)李亚龙 摄 "各位家人们，欢迎来到直播间，今天带来的不仅是好岗位，更是好机遇！"镜头前热情推介岗位的，并 非带货主播，而是来自甘肃多地的人社局长。这一创新举措，已成为"十四五"期间甘肃稳就业、促创业 工作中一道亮丽的风景线。 编辑：张嘉怡 广告等商务合作，请点击这里 本文为转载内容，授权事宜请联系原著作权人 除了"直播带岗"这一创新品牌，甘肃在促进创业方面同样下足了功夫。 ...

Event Overview - The Guangdong Province Live Job Fair will be held from July to December 2025, featuring 40 online recruitment events [2] - The event is guided by the China Small and Medium Enterprises Development Promotion Center and co-hosted by various provincial departments [2] Live Broadcast Information - The 19th session, focusing on Shaoguan, will take place on October 16, 2025, from 14:00 to 16:00 [4] - The live broadcast will be held at the Lechang County Innovation Service Center in Shaoguan [4] Participating Companies and Job Opportunities Longdu Industrial Group Co., Ltd. - Established on September 21, 2017, with a registered capital of 300 million yuan and a total investment of 3 billion yuan [5] - Job openings include: - Salesperson (5 positions, salary negotiable) - Financial Manager (1 position, salary 15k-25k) - Bending Assistant (2 positions, salary 4.5k-6k) - Quality Supervisor (1 position, salary 8k-12k) [5] Guangdong Sanju Metal Products Co., Ltd. - Located in Shaoguan, specializing in new building materials with a complete product range [5] - Job openings include: - Architectural Curtain Wall Designer (10 positions, salary 6k-12k) - CAD Design Apprentice (10 positions, salary 3.5k-5.5k) - CNC Programming Apprentice (10 positions, salary 3.5k-5.5k) [8] Guangdong Furong Aquatic Technology Co., Ltd. - Established in August 2023 with a registered capital of 30 million yuan, focusing on aquatic research, breeding, and sales [9] - The company is developing a freshwater aquaculture project with a total investment of 38 million yuan, aiming for an annual output of 1,500 tons of bullfrogs [10] Guangdong Oulai New Metal Materials Co., Ltd. - A wholly-owned subsidiary of Guangdong Oulai High-tech Materials Co., Ltd., focusing on high-purity oxygen-free copper production [11] - Job openings include: - Sales Director/Manager (5 positions, salary 5k+) - R&D Engineer (2 positions, salary 12k-18k) [12] Guangdong Liheng New Materials Technology Co., Ltd. - An innovative national high-tech enterprise specializing in conductive and anti-static modified materials [13] - Job openings include: - Senior Procurement Specialist (1 position, salary negotiable) - Senior Foreign Trade Salesperson (1 position, salary negotiable) [13] Hunan Jiasheng Project Management Co., Ltd. - Established in July 2001, focusing on engineering supervision and bidding agency services [16] - The company has over 150 projects in the Lechang area, including significant construction projects [16] - Job openings include: - Chief Supervision Engineer (1 position, salary negotiable) - Bidding Agency Specialist (1 position, salary negotiable) [17]

Group 1 - The "Hundred Days of Millions of Recruitment" initiative launched online recruitment events for four industries: artificial intelligence, modern services, light industry, and construction, with over 6,800 participating employers and recruitment demand exceeding 95,000 positions [1] - The artificial intelligence sector will feature 71 employers offering positions such as pre-sales solution managers and digital engineers, with a recruitment demand of over 900 positions [1] - The modern services sector will have 38 employers providing roles like marketing specialists and after-sales engineers, with a recruitment demand exceeding 1,000 positions [1] - The light industry sector will involve over 6,700 employers offering positions such as mechanical engineers and process engineers, with a recruitment demand exceeding 93,000 positions [1] - The construction sector will include 68 employers offering roles like engineering technicians and project managers, with a recruitment demand exceeding 1,000 positions [1] Group 2 - The "Employment Online" platform is conducting a live-streaming recruitment event titled "Directors of Human Resources (Employment) Entering the Live Room," featuring employers from manufacturing, wholesale and retail, and information transmission industries, offering positions such as equipment engineers, production managers, and quality directors [1]

Group 1 - The "Hundred Days of Millions of Recruitment" initiative is launching four online recruitment events in the modern services, healthcare, chain operation, and internet industries, with participation from 25,000 employers and a recruitment demand exceeding 916,000 positions [1] - The modern services sector will involve over 8,600 employers, offering positions such as software testing engineers, after-sales engineers, and sales managers, with a recruitment demand of 141,000 [1] - The healthcare sector will have over 1,200 employers, providing roles like pharmaceutical formulation researchers, medical affairs consultants, and medicinal chemistry researchers, with a recruitment demand of 9,000 [1] - The chain operation sector will include 12,000 employers, offering positions such as store managers, purchasers, and salespersons, with a recruitment demand of 651,000 [1] - The internet sector will involve over 3,100 employers, providing roles like software development engineers, data analysts, and operational support, with a recruitment demand of 115,000 [1] Group 2 - On July 31, a live-streaming recruitment event titled "Employment Bureau Chief Enters the Live Room" will be held, featuring employment officials from Shaanxi, Gansu, and Ningxia, focusing on industries such as manufacturing, finance, real estate, and business services [2] - Employers will offer positions including mechanical design engineers, breeding technicians, wealth managers, property managers, and e-commerce specialists [2] - Job seekers can access the recruitment events through platforms like the China Public Recruitment Network, the National Talent Network, and the main page of the Employment Online initiative [2]

Core Viewpoint - The article discusses the challenges and transformations in the job market, particularly focusing on the rise of live-streaming job recruitment methods amidst a record number of graduates entering the workforce in 2025, with 12.22 million graduates expected [3][4]. Group 1: Job Market Dynamics - The job market is facing a significant imbalance with a high number of job seekers and limited opportunities, leading to a phenomenon termed "slow employment" [3]. - Live-streaming recruitment has emerged as a new method for job seekers to find opportunities, leveraging the popularity of short video platforms [4][12]. Group 2: Risks in Live-Streaming Recruitment - There are concerns regarding misleading job postings and hidden fees associated with job offers, which can be likened to "cyber pie-in-the-sky" schemes [5][10]. - Job seekers have reported experiences of being asked to pay upfront fees for job placements, raising red flags about the legitimacy of such offers [9]. Group 3: Industry Adaptation - The live-streaming job recruitment industry is rapidly evolving, with many companies integrating it into their talent acquisition strategies. The Ministry of Human Resources and Social Security plans to include "live-streaming recruitment specialists" in the national occupational classification [12]. - Major platforms like Kuaishou and Douyin are becoming central to live-streaming recruitment, with significant user engagement and participation [14]. Group 4: Future Outlook - The live-streaming job market is projected to expand further, with an expected annual compound growth rate of 15% over the next decade, indicating a shift towards more streamlined and efficient recruitment processes [14][15]. - The industry is moving from a phase of rapid growth to one of regulatory compliance, emphasizing the need for better risk management practices [15].

Core Insights - The job market is facing a significant challenge as the number of college graduates is expected to reach a historical peak of 12.22 million in 2025, leading to a highly competitive environment for job seekers [2][4] - The rise of live-streaming job recruitment has transformed the employment landscape, providing a new avenue for job seekers to connect with potential employers [4][14] - However, this new recruitment method is fraught with risks, including misleading job offers and upfront fees, which can lead to exploitation of job seekers [5][10] Group 1: Job Market Dynamics - The convergence of graduation and job-seeking seasons has created a "surplus of job seekers" situation, making it difficult for many to secure employment [2][3] - Live-streaming platforms are increasingly being used for job recruitment, with many job offers being advertised as high-paying and accessible to a wide range of applicants [4][6] - The job market is characterized by a mismatch between the high number of applicants and the availability of quality job opportunities, leading to increased anxiety among job seekers [2][9] Group 2: Live-Streaming Recruitment - Live-streaming job recruitment has gained popularity, with platforms like Kuaishou and Douyin becoming central to this trend, attracting millions of job seekers [18][19] - Companies are leveraging live-streaming to showcase job environments and engage with potential candidates in real-time, enhancing the recruitment process [13][21] - Despite its advantages, the live-streaming recruitment model has raised concerns about the authenticity of job offers and the potential for scams, as seen in the experiences of job seekers who faced unexpected fees and misleading job descriptions [7][10][12] Group 3: Industry Trends and Future Outlook - The online recruitment market is projected to reach a scale of hundreds of billions, with an expected annual growth rate of 15% over the next decade [24] - The integration of technology, such as AI and VR, is expected to further enhance the live-streaming recruitment experience, although it also presents new challenges [13][19] - The industry is moving towards a more structured and regulated approach, with the inclusion of new job roles like "live-stream recruitment specialists" in national occupational classifications [14][25]

Core Insights - The report highlights the growing trend of live-streaming job recruitment in the blue-collar sector, driven by digital technology and public service integration, with significant potential for employment services [1][3] - The online recruitment market globally has reached a scale of billions, with an expected annual compound growth rate of 15% over the next decade [1][3] - The live-streaming recruitment model has emerged as a key strategy for companies to reduce hiring costs and improve employee retention rates [3][6] Industry Developments - The blue-collar workforce faces challenges such as low efficiency in supply-demand matching and high recruitment costs, prompting a shift towards digital recruitment solutions [3][6] - Companies like GoerTek and Meituan have adopted live-streaming as a regular recruitment method, significantly increasing their outreach to potential employees in lower-tier cities [5][6] - The government has recognized the importance of live-streaming technology in employment services, with initiatives launched as early as July 2020 to promote live-streaming recruitment [5][6] Technological Innovations - Kuaishou's "Kuaipin" service has rapidly scaled, with over 2.5 billion users seeking job opportunities monthly and nearly 550,000 live-streaming sessions conducted in 2023 [6][8] - The platform is leveraging AI technology to enhance recruitment efficiency, including features like intelligent dialogue and precise filtering of job seekers [8][12] - The introduction of the "live-streaming recruitment specialist" profession reflects the growing recognition of this new job category, with over 400,000 individuals engaged in live-streaming recruitment [6][8] Market Impact - Live-streaming recruitment has improved efficiency in the hiring process and addressed structural employment issues, becoming a new digital recruitment product following traditional methods [7][12] - The model allows for real-time interaction and precise matching between job seekers and employers, breaking geographical and temporal barriers [7][12] - Various regions in China are innovating in live-streaming recruitment practices, with collaborations between government, third-party agencies, and educational institutions to enhance service delivery [10][11]

Core Viewpoint - The article emphasizes the growing trend of live-streaming job recruitment in the blue-collar sector, highlighting its potential to enhance employment services through digital technology integration [1][3]. Summary by Sections Live-streaming Job Recruitment Development - The "2024 Live-streaming Job Recruitment Development Report" indicates that live-streaming recruitment is a significant innovation in the integration of digital technology and public services, with a notable increase of 20% in new users in the blue-collar online recruitment sector [1]. - The global online recruitment market has reached a scale of 100 billion, with an expected annual compound growth rate of 15% over the next decade [1]. Challenges in Blue-collar Recruitment - Blue-collar workers face challenges such as low efficiency in supply-demand matching and high recruitment costs for employers [3]. - The decreasing supply of blue-collar labor due to a shrinking working-age population has made recruitment and retention difficult for many employers [3]. Impact of Live-streaming on Recruitment Costs - The introduction of live-streaming recruitment has significantly reduced recruitment costs for employers and decreased the "7-day turnover rate" in the industry [3]. - Companies like GoerTek and Meituan have integrated live-streaming into their recruitment strategies, with Meituan reaching thousands of potential employees in lower-tier cities [3]. Government Support and Industry Growth - The government has recognized the importance of live-streaming technology in employment services, with initiatives launched as early as July 2020 [4]. - By 2023, over 2.5 billion users were seeking job opportunities through live-streaming platforms, with nearly 5.5 million live-streaming recruitment sessions conducted [4]. New Job Roles and Market Dynamics - The introduction of the "live-streaming recruitment specialist" role has created over 400,000 new positions, reflecting the growing importance of this recruitment method [5]. - Live-streaming recruitment has improved efficiency in the recruitment industry and addressed structural employment issues [7]. Innovations in Public Employment Services - Various regions have implemented innovative practices in live-streaming recruitment, such as collaborations between government, third-party organizations, and educational institutions [8]. - The use of AI technology in recruitment services is being explored to enhance efficiency and improve job matching [7]. Academic Perspectives on Live-streaming Recruitment - Experts suggest that live-streaming recruitment represents a new employment model in the digital economy, addressing information asymmetry and connecting local labor markets into a national network [9]. - The digitalization of recruitment is expected to drive significant changes in the employment and intermediary markets, enhancing job seekers' access to information and improving employer visibility [10].

Core Insights - The global online recruitment industry is expected to grow at a compound annual growth rate of 15% over the next decade, highlighting the urgent need for digital transformation in job recruitment [1] - Live-streaming job recruitment has emerged as a typical scenario for digital empowerment in employment, addressing the pain points faced by blue-collar workers in job searching [1][2] Group 1: Industry Trends - The introduction of live-streaming job recruitment has effectively alleviated issues such as low matching efficiency and high recruitment costs faced by employers, particularly in the blue-collar sector [1] - The recruitment industry is undergoing a transformation driven by the integration of digital economy and industrial upgrading, leading to a shift towards video-based, scenario-based, and instant recruitment methods [2][3] Group 2: Case Study - Kuaishou's live recruitment feature has gained popularity among employers and blue-collar workers since its launch in January 2022, with significant engagement metrics including 1.88 million live recruitment sessions and over 5.4 billion views [2] - The establishment of a live-streaming recruitment team has resulted in the training of 2,180 hosts, showcasing the scalability and effectiveness of this recruitment method [2] Group 3: Future Outlook - The live-streaming recruitment model is expected to drive changes in the employment and employment intermediary market, with a new job title of "live recruitment host" being introduced by the Ministry of Human Resources and Social Security [3] - Future developments in the live-streaming recruitment sector should focus on integrating advanced technologies such as artificial intelligence, big data, and cloud computing to enhance the recruitment experience for job seekers [3]

Group 1 - The Guangdong Provincial Government has introduced a work plan to stabilize employment, focusing on key groups and enhancing policy support, training, and risk assessment to ensure job stability and expand employment opportunities [1] - The employment situation remains generally stable due to a series of policies aimed at stabilizing and expanding jobs, with the national urban survey unemployment rate averaging 5.2% from January to May, and a decrease to 5.0% in May [2] - The Ministry of Human Resources and Social Security launched a "100-day recruitment campaign" targeting various labor groups, especially college graduates, to facilitate high-quality employment [3] Group 2 - Local governments are increasing support for job stabilization and expansion, enhancing public employment services [4] - Heilongjiang Province has expanded the scope of special loans to support job stabilization, while Zhejiang and Guizhou provinces have innovated employment services through digital means, such as live-streaming recruitment events [5] - The "live-streaming recruitment" model has broken geographical barriers, allowing job seekers from different regions to access equal employment opportunities, with a 36.2% increase in cross-province employment mobility from 2022 to 2024 [5] Group 3 - Policies are being implemented to cultivate new industries and expand employment space, with a focus on new productivity, consumer trends, and essential services [6] - The rapid development of new industries and business models is creating numerous new job opportunities and improving employment quality [6] - The Ministry of Human Resources and Social Security plans to introduce new occupations and job roles in emerging fields, such as cross-border e-commerce and artificial intelligence [6] Group 4 - Continued support for digital economy and new consumption industries is essential, along with optimizing vocational training and education systems to meet the demands of new industries [7] - The integration of traditional and new industries is expected to create additional employment opportunities [7]