2025年8月2日，越秀地产在广州成功举办"为热爱 第一届社区主理人大会"，标志着华南地区由房企主 导的规模化社群共建平台正式落地。本次活动汇聚了来自17个在售项目的108个活力社群，共同探讨新 时代社区治理创新路径。 据了解，截至2025年7月，公司已在广州培育108个活力社群，吸引22965位业主参与，其中11200多位业 主成为"樾友"。这一创新实践打破了传统物业服务的边界，探索出"社群主理人"的新型社区治理模式。 大会现场，成都麓湖CCC社群发起人褚云带来《为热爱 做社群》的深度洞察；多位社区主理人及越秀 地产广州区域相关负责人现场分享实践经验。 活力四射的社群体验嘉年华点燃热情，明星业主献上精彩的热爱表演，成功营造了"邻里一家亲"的温暖 氛围及有温度的社区文化。 更有超过30位主理人联合打造的宝藏市集，是集瑜伽、马术、游泳、DIY、宠物派对的多元社群生活体 验场。 01 聚焦樾友需求提升社区凝聚力与归属感 激活业主话语权 培育社区发展内生动力 越秀地产积极构建"人人参与、人人尽责"的治理共同体。 社群的生命力，常植根于最朴素的日常需求。 在越秀·天悦⾦沙，业主"Tiger老师"，在面对当今社会大部分 ...

Core Insights - The article highlights the innovative construction of a "Delivery-Friendly Community" in Fengxiang Community, Tonglu, which effectively addresses delivery challenges and opens a new path for community governance [1][2]. Group 1: Delivery Challenges - With the widespread adoption of food delivery services, the conflict between community safety management and delivery efficiency has become increasingly prominent [2]. - The Evergrande Guanlanfu community, a high-rise residential area with a human-vehicle separation policy, experiences over 200 daily delivery orders, leading to inefficiencies and high complaint rates due to delivery personnel needing to walk up to 8 minutes to the farthest building [2]. Group 2: Innovative Solutions - In response to these challenges, the Fengxiang Community Party Branch collaborated with property management and delivery platforms to launch the "Delivery Personnel Code" certification system, allowing certified delivery personnel to enter the community quickly through a smart access system [3]. - The delivery time to the farthest building has been reduced to just 2 minutes, significantly lowering the order delay rate [3]. Group 3: Community Integration - The community has established a "Warm New Station" to provide essential services such as drinking water, charging, and climate control for delivery personnel, enhancing the overall service experience [3]. - The implementation of the "Delivery Personnel Code" has led to an 80% reduction in conflicts arising from deliveries, creating a more harmonious community environment [3]. - Delivery personnel have transitioned from being mere "transient visitors" to "co-building partners" within the community, actively participating in safety patrols and reporting safety hazards [3]. Group 4: Future Plans - The Fengxiang Community plans to further develop the "Delivery-Friendly Community" initiative by optimizing the "Delivery Personnel Code" and expanding the services offered at the "Warm New Station," with intentions to share successful practices with other communities [3].