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抖音封杀低价飞天:茅台为何越来越难控价?
Sou Hu Cai Jing· 2025-11-20 16:53
在资本市场此时茅台股价与四年前的高光形成鲜明反差,舆论中看衰声音不绝于耳。 考虑到此前茅台也多次历经低谷(如2012年的白酒塑化剂风波),每次都是以售价和股价的下挫为代价,但经历低谷 之后,数据又都会回到正轨。 在零售价格的一路下行中,茅台这个昔日A股头号企业也已是风光不再,尤其最近传出"抖音封停低价茅台",更是引 起市场强烈反应:原来茅台已经到了要严格"控价"的地步。 那么这次茅台的下行有什么特殊的地方呢?本文核心观点: 其一,茅台庞大的经销商体系为系列酒走量贡献颇大,但也是当前飞天甩货的主力; 其二,茅台的渠道控价能力已显疲态; 其三,茅台景气度盯紧应收票据和M1同比数据,拐点大概在2026年中。 经销商甩货:茅台失去控价能力 与所有白酒企业一样,茅台采取了"经销商+自营"的销售体系,尤其各地庞大的经销商群体更是链接各地优质客户资 源的桥梁,是茅台创造既往辉煌的一大功臣。 不过在现实运营中,经销商体系也暴露出种种弊端。 如腐败(历任茅台高管腐败均与此密不可分),又比如茅台集团失去对终端价格的控制力(53度飞天茅台1499的指导 价在零售市场形同虚设),又比如在茅台旺季之时,各地经销商会囤积居奇,不仅可以赚 ...
宗馥莉已回娃哈哈上班
财联社· 2025-10-25 03:03
娃哈哈的"分家"闹剧,突然出现大反转。 据界面新闻报道,10月23日,宏胜系销售各分公司接到通知,2026年继续使用娃哈哈品牌,不会出现其他品牌。 据第一财经报道,有山东娃哈哈经销商证实,已经接到宗馥莉所控股的宏胜系业务员通知,要求经销商打款缴纳保证金,明年继续销售"娃 哈哈"品牌产品。 这意味着,宗馥莉于9月辞职后推出的"娃小宗"品牌暂时"退场"。 宗馥莉已回娃哈哈上班,以宏胜饮料集团总裁的身份行事 另 据每日经济新闻报道, 10月23日,一位娃哈哈集团内部人士告诉记者,宗馥莉已回来上班,但因此前辞去娃哈哈集团董事长及总经理, 她现在是以宏胜饮料集团总裁的身份行事。 此外,有知情人士告诉记者,宏胜集团高管严学峰岗位恢复,祝丽丹岗位依然显示"待定",此前,严学峰职位是"生产中心总监兼讯尔公司 总经理",祝丽丹职位是"管理中心总监兼人力资源部部长"。严学峰、祝丽丹,被外界认为是宗馥莉的"心腹"。 经销商意见不一,知情人士:部分经销商不信任"娃小宗" 10月24日,记者采访了宗师傅饮料(杭州)有限公司总裁赵方宸,他曾在娃哈哈工作18年,还担任过区域市场负责人。 赵方宸认为,"娃小宗"到"娃哈哈"的急速反转,或源于 ...
昔日超级大白马,掉队了
Ge Long Hui A P P· 2025-09-07 08:11
Group 1 - Gree Electric Appliances has shown signs of growth fatigue in recent years, with its market share in the online air conditioning segment being challenged by competitors like Xiaomi and Aux [2][3] - In the first half of 2025, Gree's revenue declined, contrasting with the overall growth in the home appliance market, which saw a retail sales increase of 9.2% year-on-year [5][36] - Gree's net profit for the second quarter dropped by 10.07% to 8.508 billion yuan, and the company announced it would not distribute cash dividends, a significant shift from its previous practices [7][57] Group 2 - The air conditioning market is becoming increasingly competitive, with Gree's pricing strategy leading to a decline in market share, now around 18% [11][12] - Xiaomi's air conditioning business has become a key growth driver, with a revenue increase of 38.2% year-on-year, while Gree's core air conditioning business has seen a negative growth of 5.09% [8][10] - Gree's reliance on a single product line (air conditioning) and its limited overseas market presence (only about 15% of revenue) are significant challenges compared to competitors like Midea and Haier [34][37] Group 3 - Gree's traditional dealer system is becoming a hindrance in the evolving market landscape, as online sales channels gain prominence [18][19] - The company's recent rebranding efforts to "Dong Mingzhu Health Home" aim to diversify its product offerings, but the effectiveness of this strategy remains uncertain [39][40] - Gree's valuation is currently low at 7 times earnings, despite stable profits and a high dividend yield, indicating a lack of investor confidence in its future [57]