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新年首播拆小米YU7,雷军回应“小字营销“等质疑!小米汽车26年交付目标55万辆
Sou Hu Cai Jing· 2026-01-04 10:14
1月3日晚间,小米直播拆解YU7如约而至,小米集团董事长雷军通过直播拆解第二款车型YU7,以此回应外界对造车用料的质疑。 雷军在直播中表示,此举源于有博主评价称小米首款车SU7用料扎实是因为"知道会被拆",第二辆车就不一定了。为打消疑虑,他邀请工程师现场 拆解YU7,并欢迎更多博主参与拆解,同时呼吁"说公道话,不要为了流量故意夸大或找茬"。 图片来源:雷军直播截图 雷军也透露了一些小米汽车的数据:2025年初,小米汽车交付目标定在30万辆,之后提高至35万辆,全年共交付超41万辆。同时,雷军还表示, 2026年会将更多的精力放在汽车上,将交付目标定在55万辆。 直播中,雷军及团队公开回应了"小字营销""绿化带战神""关闭直播平台评论""7000名法务""小米不让农民卖小米"等一系列质疑,以下是摘录的部 分内容。 ▊ 回应"小字营销":行业陋习,马上就改 雷军在直播中表示,"小字营销"是行业陋习,小米从现在做起,马上就改。"我觉得这个毛病确实要改。"雷军认为,如果把用来合规的一些做法贴 上虚假营销或者过度营销的标签,是对小米天大的误解。 小米集团董事长特别助理、战略市场部副总经理徐洁云表示,客观讲,长久以来在宣 ...
雷军说“骂小米有流量”,还回应 N 多质疑:不让农民卖小米、200公里瞬间刹停、7000法务…
程序员的那些事· 2026-01-04 05:06
Core Viewpoint - The article discusses Xiaomi's recent live stream led by Lei Jun, addressing various controversies and criticisms regarding the company's new vehicle, the YU7, while emphasizing transparency and commitment to quality [1]. Group 1: Material and Design Controversies - Lei Jun confirmed the authenticity of the "super steel" used in the YU7, developed in collaboration with academic experts, and invited third-party testing to validate its strength [3]. - The design of the YU7's long front end was defended as a balance of aesthetics and practicality, enhancing safety and providing a spacious front trunk [5]. Group 2: Safety Features - The vehicle's wheel detachment during collisions was explained as a safety feature designed to protect passengers by redirecting impact forces [4]. - The YU7's door handle incorporates a dual mechanical design to ensure functionality even in extreme conditions, showcasing industry-leading safety redundancy [7]. Group 3: Marketing and Public Relations - Lei Jun acknowledged the issue of "small print marketing" as a common industry practice and committed to making changes to improve clarity in advertising [8]. - The company refuted rumors about preventing farmers from selling millet, emphasizing its unrelatedness to agricultural products and expressing outrage over the misinformation [9]. Group 4: Legal and Regulatory Matters - Lei Jun denied the claim of having 7,000 legal staff, asserting that the legal team is actively pursuing cases against malicious infringement [10]. - The company is taking steps to combat defamation and misinformation, with a focus on protecting its reputation and the rights of its customers [10]. Group 5: Performance Claims - Lei Jun provided evidence to support the claim of the YU7 achieving 1,300 kilometers on a single charge, clarifying that this was based on real-world testing and not exaggerated marketing [12]. - The statement regarding the vehicle's braking performance was clarified as a subjective expression rather than a technical specification, addressing concerns about misinterpretation [11].
雷军回应“小字营销”
Sou Hu Cai Jing· 2026-01-04 04:31
1月3日晚,小米集团创始人、执行董事、董事长及首席执行官雷军,进行新年第一场直播。现场工程师 拆车,拆一台新的小米YU7。直播中,雷军回应了多个大众关心的热点问题。 雷军:2025年共交付41万辆小米汽车 雷军在新年第一场直播中,分享了小米最新销售数据,他表示,2025年全年小米共计交付41万辆小米汽 车。 雷军:2026年小米汽车交付目标55万辆 小米汽车,去年交付目标30万辆,后来提升到35万辆,最终全年交付超过了41万 辆。 昨晚直播,我公布了2026年交付目标:55万辆。希望今年也能超额完成。感谢车 主朋友们支持!♥ 雷军回应"小字营销":是行业陋习,这个毛病确实要改 值得一提的是,雷军还承认"小字营销"是行业陋习,小米会从现在做起,马上就改。"我觉得这个毛病 确实要改。"雷军认为,如果把用来合规的一些做法贴上虚假营销或者过度营销的标签,是对小米天大 的误解。 对此,小米集团战略市场部副总经理徐洁云补充称,客观讲,长久以来在宣传物料比如海报、PPT上面 加小字做标注做注释,确实是行业常见的惯例,"我们之前更多考虑的是法律合规,因为要符合广告 法,确实当中有一部分是忽略了大家的感受。" 雷军重申小米汽车 ...