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大型超市纷纷倒下,老百姓真的已经不需要了?4大原因太现实
Xin Lang Cai Jing· 2025-09-23 16:29
Core Viewpoint - The decline of large supermarkets in China is attributed to various factors, including the rise of online shopping, the emergence of community stores and convenience stores, the advent of new retail models, and operational issues within the supermarkets themselves [3][12]. Group 1: Reasons for Decline - The first reason is that young consumers prefer online shopping due to lower prices and home delivery, with online retail sales reaching 6.8 trillion yuan in the first half of the year, a year-on-year increase of 16.5% [5]. - The second reason is the rise of community stores and convenience stores, which cater to consumers' needs for quick and easy access to daily necessities, especially for those with limited time [7][8]. - The third reason is the emergence of new retail models, such as Hema and Dingdong Maicai, which combine online ordering with the convenience of physical stores, leading to a projected market size of 1.8 trillion yuan by 2025, a growth of 32.5% from 2024 [10]. - The fourth reason is operational challenges faced by large supermarkets, including high costs related to rent and labor, and severe product homogenization, which leads to market share loss to competitors and e-commerce platforms [12]. Group 2: Future Strategies for Supermarkets - Large supermarkets should identify their unique advantages and specialties, such as increasing the proportion of imported goods and enhancing the supply of fresh products to cultivate loyal customer bases [12][14]. - Establishing their own e-commerce platforms for synchronized online and offline sales is crucial, utilizing big data to understand consumer needs and provide targeted products and services [14]. - Optimizing supply chain management by reducing intermediaries and directly sourcing from manufacturers can help lower procurement costs, enabling supermarkets to offer better prices and attract more loyal consumers [14].
广州市上半年社会消费品零售总额5611.22亿元,同比增长5.9%
Core Viewpoint - Guangzhou's consumer market shows resilience in the first half of the year, driven by policy support and new business models, achieving a retail sales total of 561.12 billion yuan, a year-on-year increase of 5.9%, which is 2.4 percentage points higher than the first quarter [1] Group 1: Retail Performance - Retail sales of new energy vehicles increased by 7.1%, while communication equipment saw a rise of 15.0% [1] - Home appliances and audio-visual equipment experienced a significant growth of 27.6%, and furniture sales surged by 3.3 times due to strong demand in subsidized categories [1] - Sports and entertainment goods grew by 33.0%, and cultural and office supplies increased by 50.7%, with electronic publications and audio-visual products doubling in sales [1] Group 2: Online Shopping Trends - Online retail sales of physical goods in the wholesale and retail sector rose by 16.4%, while accommodation and catering businesses saw a 10.9% increase in revenue through public networks [1] Group 3: Quality Goods Sales - Sales of quality goods such as gold, silver, jewelry, and cosmetics remained stable, with retail sales increasing by 16.3% and 3.7% respectively [1]