12月15日，国家统计局发布最新一期70城二手房价格指数显示，二手房市场依然在深度调整。上海易居 研究院认为，从各地市场反馈的情况来看，重点城市年底二手房置业的节奏有所加快，这说明当前"以 价换量"的市场效果积极，也有助于促进购房市场活跃度的进一步提高，建议各地宣传好购房性价比等 内容，积极促进二手房的交易，同时也和各地"以旧换新"等工作进行有力结合。 就在近日，由深圳市南山区住房和建设局指导，深圳市房地产中介协会承办，乐有家及众多品牌开发商 深度参与的"南山换房易"以旧换新专项活动正式启动。记者获悉，"南山换房易"活动开始不到10小时， 首批新房成交单落地：南山新房项目翰熙典居及方直珑樾山各成交1批"以旧换新"客户。活动首日已有 超400批业主报名参与以旧换新，超230套"旧房"通过审核在出售中。 深圳乐有家研究中心的数据也显示，上周乐有家门店二手住宅签约量环比上涨9.5%，创4月21日以来的 周度最高值，看房量也延续高位水平。乐有家研究中心认为，成交量上涨主要是年底购房需求提升，年 底在结婚、换房等需求带动下往往会产生一波翘尾行情。另一方面，年底部分业主急卖，市场也会有不 少抄底"笋盘"可捡漏，带动成交率 ...

Core Viewpoint - The Chinese automotive market faces uncertainty as it transitions into the "post-subsidy era," with many companies expressing concerns about market volatility and competition intensifying [1][2]. Group 1: Market Conditions - By the end of 2025, the anticipated "tail effect" in the automotive market remains uncertain, with many companies unprepared for the challenges ahead, particularly those without existing orders [2]. - The withdrawal of local vehicle replacement subsidies and the adjustment of the new energy vehicle purchase tax from full exemption to a 50% reduction are significant factors affecting consumer purchasing decisions [2][3]. - The overall automotive sales in China from January to October reached 27.687 million units, reflecting a year-on-year growth of 12.4% [6]. Group 2: Competitive Landscape - The competition among automotive companies is expected to become more transparent and brutal, focusing on product strength, cost control, and user experience as the market moves away from policy-driven sales [1][6]. - Companies are increasingly adopting "bottom-line" subsidy strategies to boost year-end sales, which may raise sales costs and challenge smaller brands with limited profit margins [4][7]. - The market is predicted to experience significant differentiation, with leading companies leveraging scale advantages and brand influence to withstand price competition, while smaller brands may struggle with cash flow and product iteration [8][9]. Group 3: Future Outlook - The automotive industry is entering a phase where only a few strong brands are expected to survive, with predictions suggesting that in the future, only five dominant brands will remain in the market [11]. - As the market shifts away from reliance on policies, companies lacking core technology and cost control will find it increasingly difficult to maintain stability [10]. - The transition to a more mature and stable new energy vehicle market is anticipated, but not all companies will be able to remain competitive [8][10].

上海二手房市场同时展现出的还有"挂牌房源数量有所收缩""成交价格持续稳步回调"等特征。兔博士数 据显示，截至11月30日，上海二手房挂牌总量约为16.96万套，为最近半年来首次跌破17万套整数关 口；挂牌均价约为5.8万元/平方米，仍处于持续小幅下跌的状态。 总体上看，11月上海二手房市场的"翘尾行情"，是刚需购房者用"脚"投票、抄底高性价比房源的结果。 市场仍处于深度调整期，价格泡沫有望进一步挤出。 中指研究院上海企业常务副总经理程宇在接受证券时报记者采访时表示，上海楼市正处于深度调整的关 键阶段，短期内供需压力仍将持续。企业应把握政策窗口期，精准定位客群需求，通过产品创新与服务 升级提升核心竞争力。在"好房子"理念指导下，市场有望在调整中逐步形成新的平衡，迈向更加健康、 可持续的发展轨道。 证券时报记者陈雨康 尽管"金九银十"传统旺季已过，但上海楼市在11月表现出较强的回暖迹象。上海市房地产交易中心数据 显示，2025年11月，上海二手房网签成交合计22943套，较10月份的18483套增长约24%，创下自今年5 月以来的成交套数新高。据安居客上海监测，11月上海二手房成交量创下近7个月新高，仅次于"金三 ...

Group 1: Market Overview - Shenzhen's real estate market is experiencing a phase of adjustment, with second-hand residential transactions totaling 922 units, reflecting a 16.41% decrease week-on-week, yet remaining above 900 units, indicating sustained market activity [1][6] - The first-hand residential market also saw a decline, with 437 units sold, down 20.4% from the previous week, but the market fundamentals remain stable [4] Group 2: Land Supply Dynamics - The land market in Shenzhen has introduced 4 new plots, including two residential plots in Nanshan and Guangming, demonstrating the government's commitment to increasing residential land supply [2] - The Nanshan plot has a starting price of 22.36 billion yuan and a building area of 41,200 square meters, while the Guangming plot has a starting price of 7.66 billion yuan and a building area of 63,600 square meters [2] Group 3: Market Sentiment and Future Outlook - Despite short-term fluctuations, multiple favorable factors are expected to support a year-end market rally, including macroeconomic benefits and concentrated demand from first-time homebuyers [7] - The overall market is anticipated to enter a new stable development cycle, with core areas like Longgang, Futian, and Nanshan continuing to attract buyers due to their robust infrastructure and resilience [7]