Core Insights - The article discusses the shift in growth strategies for companies expanding overseas, emphasizing the transition from traditional advertising to leveraging third-party creators and communities for trust-based marketing [2][3][5]. Group 1: Changing Consumer Behavior - Consumers are increasingly relying on third-party evaluations and community feedback rather than direct advertisements when making purchasing decisions [3][7]. - The traditional linear consumer journey has become fragmented, with users seeking information from various sources such as videos, blogs, and AI tools before making a purchase [7][8]. Group 2: Evolution of Partnership Marketing - The concept of "affiliate marketing" is evolving into "partnership marketing," which encompasses a broader range of collaborators, including creators and loyal users, rather than just relying on discounts and rebates [6][8][10]. - Companies are reallocating marketing budgets towards partnership channels, with 38% of brands allocating 21%-30% of their marketing budget to these areas, and 6% investing over 50% [10][16]. Group 3: Strategic Shifts in Marketing - The focus is shifting from mere traffic acquisition to building a network of trust and influence, with 74% of brands increasing their investment in partnership marketing due to diminishing returns from traditional channels [10][16]. - Companies are recognizing the need to manage third-party relationships systematically, moving away from ad-hoc methods to a more structured approach using platforms like impact.com [18][22]. Group 4: Operational Efficiency and AI Integration - The integration of AI into partnership management is becoming essential, with 97% of brands adopting AI to streamline workflows and improve decision-making [30][34]. - Companies are transitioning from manual processes to automated systems for managing partnerships, which significantly reduces operational costs and enhances efficiency [25][26][30]. Group 5: Future Competitive Landscape - The future of global competition will hinge on the ability to manage complex partnership networks effectively, with companies needing to adapt to a more interconnected and automated marketing ecosystem [29][36]. - Brands that fail to upgrade their partnership marketing strategies risk falling behind in a rapidly evolving marketplace, where traditional methods are no longer sufficient [20][34].

联盟营销的本质是基于奖励机制的效果营销。商家提供佣金，让合作伙伴（联盟客）直接推荐产品，仅在实际 销售发生后支付佣金。这种"按成交付费"（CPS）的模式，与传统广告投放有着根本区别。 研究机构Forrester统计显示，美国81%的品牌主在使用联盟营销，同时，联盟营销贡献了美国16%的电商交易 额。 EMARKETER报告预计，2024年美国联盟营销行业的支出将首次突破100亿美元，为美国电商创造了3072.7亿美 元的交易额。 在美国，81%的品牌主正在使用联盟营销，它贡献了电商交易额的16%，背后是一个价值超过3000亿美元的隐 秘市场。关税战愈演愈烈、海外流量成本高企、电商平台合规要求提升……在这些市场变化下，跨境品牌纷纷 寻找新的增长渠道。联盟营销——这一在美国成熟却在国内少被讨论的营销方式，正成为头部出海品牌关注的 焦点。 一、联盟营销：出海品牌的新增长密码 二、主要模式：找到适合品牌的联盟营销玩法 1. 基于合作伙伴类型的模式 联盟营销的生态核心是各类联盟客，主要包括： ● 垂直内容网站：早期垂直论坛（母婴/摄影/户外/电子）、比价导购网站（Rakuten、TopCashback、Skimlink ...

"预算刚投完就见底，流量却没进来几个""新品牌没人认，广告打出去也没转化"——这是多数中小品牌 营销时的真实困境。在流量成本高企、信任壁垒难破的当下，联盟营销凭借"按效果付费"的核心优势， 成为中小品牌低成本破局的关键选择。但从0到1启动联盟营销，如何避开误区、选对平台、放大效果？ 这篇干货为你拆解启动全流程结合市场主流的联盟营销平台特点，为中小品牌提供一套可落地、可复制 的实战玩法攻略。 一、先搞懂底层逻辑：联盟营销为什么是中小品牌的增长利器？ 不少中小品牌对联盟营销有误解，觉得这是大公司的"专属玩法"。实则相反，联盟营销的核心机制恰恰 适配中小品牌的资源现状。简单来说，联盟营销是品牌通过平台招募网红、内容创作者、垂直媒体等联 盟客，让其通过自有渠道推广，仅在产生销售、注册等实际效果时支付佣金的模式。 对中小品牌而言，它的优势堪称"量身定制"：一是风险可控，预算花在实际转化上，避免无效曝光浪 费，尤其适合资金有限的情况；二是快速破信任，借助联盟客的受众信任，新品牌能跳过"从零积累口 碑"的漫长过程；三是低成本扩量，不用自建推广团队，就能通过海量联盟客触达不同圈层用户。某智 能家居中小品牌通过联盟营销，曾实现 ...

共赴年度出海盛会，与平台精英共话增长，开启你的2026新篇 出海人的年度盛宴——2025亚马逊全球开店跨境峰会即将登陆杭州！作为洞察平台风向、链接顶级资源的首选 场合，本届峰会阵容、规模与干货密度全面升级。 PartnerBoost为您梳理了官方参会攻略，助您高效对接，将这次行程的价值"拉满"。 一、2025亚马逊全球开店跨境峰会 · 品牌致远，全域增长 时间：2025年12月4-7日 地点：杭州·国际博览中心 & 奥体AT中心体育馆 1.核心亮点抢先看： ·战略风向标：大会将现场发布2026年亚马逊全球开店主战略，围绕"赋能优品、全球布局、供应链革新、本地 服务"四大维度，全面解读新品、新工具与新政策。这将是制定来年运营策略的关键依据。 ·流量选品与合规：打通选品、引流与合规经营全环节 ·新卖家启航：从0到1系统入门，快速启动跨境业务 ·品牌与增长：聚焦品牌塑造与可持续增长策略 ·全球站点机遇：解读多国市场趋势，捕捉区域蓝海 ·高管集体亮相：超20位亚马逊全球副总裁及核心高管集体亮相，是直接听取平台顶层设计、把脉未来趋势的难 得机会。 ·万人规模盛会： 体育馆级别的行业盛会，汇聚了平台精英、实力卖家和全链路 ...

Core Insights - Capital One Financial has agreed to settle a class-action lawsuit filed by social media influencers who accused the company of manipulating software to steal sales commissions from online marketers [1][9] - The lawsuit centers around Capital One's browser extension, "Capital One Shopping," which allegedly substitutes the bank's affiliate marketing cookie for those of online marketers, resulting in lost commissions for influencers [2][5] Settlement Details - Attorneys for both parties have notified the U.S. District Court for the Eastern District of Virginia that they reached an agreement in principle to settle the dispute and are negotiating a comprehensive letter agreement [3][4] - The plaintiffs plan to file a motion for preliminary approval of the settlement by November 17, with a hearing date requested for December 2 [4] Background Information - Capital One is the largest U.S. credit card lender following its acquisition of Discover Financial Services and is facing several similar lawsuits regarding browser extensions affecting affiliate marketing revenues [5] - The browser extension was acquired by Capital One in 2018 and is used by approximately 10 million people, generating fee income for the company [6][9] Plaintiff Allegations - Plaintiffs Jesika Brodiski and Peter Hayward allege that the browser extension removes affiliate cookies and tracking tags, preventing them from receiving rightful commissions [7][8] - Brodiski reported earning $20,000 in commissions last year, suggesting that her earnings would have been higher without Capital One's browser extension [7]

Group 1 - The roundtable forum "China Enterprises Going Global" focused on compliance challenges, communication strategies, and resource integration for Chinese companies expanding overseas, attracting over fifty representatives from various sectors [1] - Ciprian Boboi, CEO of Wide Advocacy, emphasized that Chinese enterprises must transform compliance into a competitive advantage to achieve long-term value in European and American markets [1][2] - The core discussion revolved around the triangle dilemma of speed, compliance, and cost, highlighting the need for a phased compliance strategy [2] Group 2 - Jenna Chen from Wide Advocacy pointed out that many companies fall into the trap of "sell first, manage later," neglecting soft compliance elements like cultural adaptation and ESG disclosure, which can severely damage brand reputation [2] - Chris Pereira, CEO of iMpact, stated that compliance is not a cost but a cornerstone of brand trust, and can be leveraged as marketing content in European and American markets [2] - Boboi shared a case study of a global tech giant achieving 100% compliance in Romania over ten years, emphasizing the importance of embedding compliance throughout the product lifecycle [2] Group 3 - The interactive session allowed participants to discuss real challenges, such as the EU's "battery passport" regulation, with Boboi suggesting the integration of carbon footprint tracking from the design phase [3] - Boboi highlighted that data privacy, product labeling, and consumer safety are high-risk areas, and compliance should be viewed as a strategic investment rather than a cost [3] - For beauty brands concerned about cultural symbols in Islamic markets, Chen recommended localized visual audits and halal certification for effective communication [3] Group 4 - PartnerBoost's marketing director suggested that preemptive compliance can amplify growth by transforming one-time promotions into long-term brand-building efforts [4] - The discussion emphasized the importance of real-time data feedback and contract management to ensure effective marketing investments [4] Group 5 - Wide Advocacy announced the launch of a special program in the Greater Bay Area to empower Chinese enterprises, addressing compliance foresight issues raised during the forum [5] - The program will leverage a global five-dimensional commercialization resource network to facilitate compliance access, policy lobbying, and media integration [5] Group 6 - Wide Advocacy plans to establish a regulatory response center in the Greater Bay Area, offering a "compliance sandbox" service to simulate extreme regulatory scenarios [6] - The company will provide access to a global policy database, addressing the information asymmetry concerns raised by participating enterprises [6] - Jenna Chen indicated that 60% of resources will be allocated to the Chinese market over the next three years, aiming to help Chinese technology leverage global regulatory influence [6]

Core Insights - The article discusses the dual nature of affiliate marketing for retail brands, highlighting its potential as a market expansion tool and the risks of profit erosion if not managed properly [1][4][11] Affiliate Marketing Overview - The affiliate marketing market has surpassed $32 billion in 2024, experiencing a 50% growth over the past three years [1] - Major players like Rakuten, LTK, and Capital One are driving innovation with new services that enhance consumer engagement throughout the shopping journey [1] Challenges and Risks - Some retailers are scaling back their affiliate marketing programs due to negative public perception and enhanced sales tracking capabilities [1][2] - A notable case involved the discount plugin Honey facing a lawsuit from content creators over alleged theft of sales contributions [2] - The rise of influencer marketing has led to concerns about coupon leakage, which can dilute brand value and affect pricing strategies [2] Best Practices for Successful Affiliate Marketing - Brands should adopt a dual approach to market penetration, utilizing both front-end channels like influencers and back-end strategies such as loyalty programs [7] - Timing is crucial; brands should leverage strategic moments like joint promotions and peak seasons to maximize impact [7] - Coordination across channels is essential to align marketing strategies and promotional efforts [7] - Transitioning from a scattered promotional approach to a more strategic, controlled marketing cycle can enhance effectiveness [8] Key Strategies for Implementation - Successful affiliate marketing requires real-time maintenance and continuous optimization, including tracking incremental sales and reassessing commission structures [11] - Companies should establish a robust tracking system for performance metrics beyond standard revenue indicators [12] - Reducing reliance on intermediaries while fostering direct relationships with affiliate channels can lead to more tailored promotional strategies [12] - Implementing strict monitoring mechanisms for discount codes is vital to prevent misuse and protect brand integrity [12] Strategic Questions for Brands - What is the primary goal of affiliate marketing: conversion or exposure? - How can discount strategies align with brand pricing and value propositions? - Which channels and touchpoints should be prioritized for affiliate marketing efforts? - How to set success metrics and establish protective measures for proactive management? - What is the role of long-tail affiliate partners versus head channels, and how should they be managed? [13]

Core Viewpoint - OpenAI has integrated a shopping feature into ChatGPT, allowing users to express shopping needs and compare product prices across multiple platforms, marking a significant step in the commercialization of AI chatbots [1][3][15]. Group 1: Shopping Feature Implementation - The shopping feature is embedded within the ChatGPT dialogue system and currently supports categories such as electronics, fashion, beauty, and home goods, with plans to expand to more categories in the future [5][15]. - Users can request product recommendations, and ChatGPT generates a list of items with links from major e-commerce platforms like Amazon, Walmart, and eBay, including images, prices, and brief descriptions [2][6][8]. - The product reviews displayed come from various online publishers and user forums, but users must complete purchases on the merchant's website as in-app checkout is not available [9][10]. Group 2: Market Context and Trends - The rapid development of large models has led to a shift in user behavior from traditional search engines to AI chatbots for searches, with ChatGPT recording over 1 billion searches in the past week [11]. - There is a growing interest among e-commerce platforms to leverage generative AI for product visibility, with some businesses exploring how to feature their products in AI-generated responses [12][13]. Group 3: Future Revenue Opportunities - OpenAI's shopping feature does not currently generate revenue or charge e-commerce platforms for recommendations, but future collaborations with specific platforms could lead to revenue-sharing opportunities [15][20]. - OpenAI has been exploring partnerships with e-commerce platforms like Shopify to facilitate a more integrated shopping experience, which may pave the way for affiliate marketing and revenue-sharing models [16][19]. - The company anticipates achieving positive cash flow and $125 billion in revenue by 2029, indicating a long-term strategy for monetization [26]. Group 4: Financial Challenges - OpenAI's primary revenue source has been user subscriptions, with an expected annual recurring revenue of approximately $3.4 billion by mid-2024, but this is insufficient to cover the high costs of model training and operations, projected to reach $7 billion in 2024 [21][22][23]. - The integration of shopping features could provide a new revenue stream for AI model companies, as seen with other tech giants like Google, Microsoft, and Amazon, who are also developing AI-driven shopping solutions [24]. Group 5: Consumer Demand - A survey conducted by IBM revealed that over half of consumers expressed a desire to use robots or virtual assistants while shopping, indicating a strong market demand for AI-enhanced shopping experiences [25].