Investment Rating - The report maintains a "Buy" rating for the company [8] Core Views - The company reported a significant increase in net profit for Q1 2025, achieving a net profit of 310 million yuan, a year-on-year increase of 41.3%, despite a revenue decline of 4.8% to 3.45 billion yuan [5][6] - The improvement in gross margin is attributed to enhanced production efficiency and a shift in channel structure, with the gross margin reaching 34.3%, up 4.3 percentage points year-on-year [7][8] - The company is actively optimizing its store layout while increasing the number of high-margin direct sales channel stores [6][8] Summary by Sections Financial Performance - Q1 2025 revenue breakdown by product: cabinets 980 million yuan (-8.5%), wardrobes 1.8 billion yuan (-5.6%), bathrooms 220 million yuan (+9.7%), wooden doors 220 million yuan (+1.0%) [6] - Revenue by channel: direct sales 160 million yuan (+10.2%), distribution 2.59 billion yuan (-1.3%), bulk sales 500 million yuan (-28.6%) [6] Profitability Metrics - Q1 2025 gross margin by product: cabinets 29.7% (+4.1 pcts), wardrobes 39.8% (+4.2 pcts), bathrooms 24.1% (+2.8 pcts), wooden doors 21.2% (+6.2 pcts) [7] - Q1 2025 gross margin by channel: direct sales 55.6% (+2.5 pcts), distribution 35.4% (+3.5 pcts), bulk sales 17.4% (+1.5 pcts) [7] Future Projections - The company’s net profit forecasts for 2025-2027 have been slightly raised to 2.84 billion yuan, 3.20 billion yuan, and 3.52 billion yuan respectively, reflecting increases of 3%, 5%, and 6% [8][9] - Projected EPS for 2025-2027 are 4.67 yuan, 5.26 yuan, and 5.78 yuan, with corresponding P/E ratios of 14, 12, and 11 times [8][9]

Core Viewpoint - The company reported a revenue of 18.92 billion yuan for 2024, a year-on-year decrease of 16.9%, and a net profit attributable to shareholders of 2.6 billion yuan, down 14.4% year-on-year, aligning with previous performance guidance [1] Group 1: Financial Performance - The company's gross profit margin for 2024 increased by 1.8 percentage points to 35.9%, attributed to ongoing supply chain improvements and automation upgrades [3] - The net profit margin for 2024 was 13.7%, reflecting a year-on-year increase of 0.4 percentage points, indicating enhanced profitability [1][3] - The company’s total contract liabilities reached 1.964 billion yuan by the end of Q4 2024, representing a year-on-year increase of 97% and a quarter-on-quarter increase of 80% [3] Group 2: Revenue Breakdown - Retail channel revenue decreased by 19.2% to 14.88 billion yuan in 2024, with dealer and direct store revenues declining by 20.1% and increasing by 0.6% to 14.04 billion yuan and 0.83 billion yuan, respectively [2] - The engineering channel revenue fell by 15.1% to 3.05 billion yuan in 2024 [2] - Revenue from various product categories in 2024 showed declines: cabinets down 22.5% to 5.45 billion yuan, wardrobes and accessories down 18.1% to 9.79 billion yuan, bathrooms down 3.6% to 1.09 billion yuan, and wooden doors down 17.7% to 1.13 billion yuan [2] Group 3: Future Outlook - The company anticipates a recovery in demand in 2025 due to new real estate policies and trade-in programs, which may positively impact its performance [1] - The company aims to continue refining operations to control costs and enhance efficiency, expecting improved revenue and profit in 2025 [1][4] - The profit forecasts for 2025, 2026, and 2027 are set at 2.852 billion yuan, 3.087 billion yuan, and 3.325 billion yuan, respectively, with corresponding EPS of 4.68 yuan, 5.07 yuan, and 5.46 yuan [4]

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