（来源：千龙网） 大年初一，王悦带着儿子站在安徽蚌埠南站出站口闸机旁，眼神中带着期待。不一会儿，她的爱人乔文 杰拎着行李箱和大包小包的年货，出现在她的视野中。过了闸机，接过行李，一家三口有说有笑，随着 拥挤的人潮往停车区走去。 风尘仆仆，总有归途。春节期间，天南海北的游子们回到阔别已久的故乡，家人的碎碎念与家乡的烟火 气，让年味儿更浓厚。 与往年相比，2026年的"阖家团圆"有了一些新变化。许多年轻人改变了团圆的方式，从"自己返乡过 年"变为"接父母来工作的城市一起团圆"，"反向春运"成为出行的一个鲜明特点。 长春龙嘉国际机场，中国南方航空公司工作人员引导"反向春运"的旅客登机。新华社记者许畅摄 去哪儿旅行大数据显示，春节期间，北京、上海、广州、深圳等一线和新一线城市成为60岁以上旅客最 青睐的飞行目的地。 超长假期到来，自驾出行需求更旺—— 湖北武昌站，接站人员向走出出站口的家人挥手。新华社记者伍志尊摄 从2月15日开始至2月23日结束，今年春节假期共有9天时间，客流强度较大。来自交通运输部的数据显 示，春节假期全社会跨区域人员流动量预计超26亿人次，日均全社会跨区域人员流动量或创春节假期新 高，一幅流动中 ...

2026年春节假期公路网运行情况如何？日前，交通运输部发布的《春节假期全国公路网运行研判分析报 告》（以下简称《报告》）显示，今年春节假期全国公路网流量将呈现"前低后高、潮汐波动"的特点。 《报告》预测，春节假期全国高速公路日均流量约为5500万辆次，比2025年同期均值增长4.5%。整个 春节流量峰值出现在春节假期的倒数第二天，也就是正月初六，预计达到7100万辆次，约为平日流量的 2倍。 （原标题：春节假期全国公路网流量"前低后高" 正月初六迎来7100万辆次返程高峰） 此外，《报告》也指出，春运流量前低后高，返程出行集中。春节假期公路网通行流量将呈现"前低后 高"态势，除夕至正月初一为假期流量低谷，正月初二起路网流量快速回升，正月初五流量显著增长， 正月初六迎来返程出行高峰，成为假期流量峰值日；正月初七流量虽有回落，但仍维持高位运行。假期 流量"潮汐式"波动特征突出，每日9:00-12:00、14:00-19:00为拥堵高发时段。 返程高峰期间，大流量路段易出现明显缓行拥堵，叠加新能源汽车出行需求，相关服务保障工作面临较 大压力。 《报告》还指出，普通国省道流量平稳，峰值不明显。预计春节假期，普通公路日 ...

Core Insights - The domestic car rental market is experiencing a surge during the 2026 Spring Festival, driven by the "longest holiday" and free highway policies, with significant growth in rental bookings and user numbers [1] Group 1: Market Trends - The rental market shows early activation, extended rental periods, and high growth, with cross-city travel orders increasing by over 70% and bookings for new energy vehicles surging sixfold [1][2] - The decision-making cycle for rental bookings has significantly advanced, with a 20% increase in bookings made a month in advance compared to previous years, and the average rental period reaching nearly 10 days [2] - A dual peak phenomenon is expected, with high demand for rentals on both the last working day and the first day of the holiday, as well as a second peak on the fourth day of the holiday [2] Group 2: User Demographics and Preferences - The user base is shifting, with a notable increase in the 00s generation, whose booking volume has risen by 63%, making them the main growth driver in the rental market [4] - There is a growing demand for personalized and technologically advanced vehicles, with new energy vehicle bookings increasing sixfold, highlighting a trend towards family-friendly and spacious models [4] Group 3: Operational Enhancements - The company has deployed 100,000 new vehicles across major cities and tourist destinations, enhancing its fleet to meet diverse user needs [5] - A comprehensive service system has been established, including features like damage compensation, door-to-door service, 24-hour customer support, and intercity return options, ensuring a reliable travel experience during peak demand [5] - The combination of a long holiday, consumer recovery, and travel enthusiasm is creating a larger travel radius for users, integrating car rental into family holiday culture [5]

以延安西服务区为例。相关数据显示，该服务区通过引入"沉浸式红色餐厅"等文化场景，成功将旅客平 均停留时间从15分钟延长至1.5小时；2025年餐饮营收同比增长3.43%。 中央财经大学副教授刘春生对《证券日报》记者表示，高速服务区的场景化消费正在重塑假日经济。服 务区从单纯补给站升级为集餐饮、零售、地方特产于一体的商业综合体，将旅客的被动停留转化为主动 体验，既提升了客单价与停留时长，也让地方特色产品借助路网触达更广泛客群，这标志着交通基础设 施正从单一运输功能向"交通+商业+文旅"的复合消费节点转型。 2月2日，为期40天的2026年春运正式拉开帷幕。针对2026年春运，国家发展改革委副主任李春临在1月 29日国务院新闻办公室举行的发布会上表示，"全社会跨区域人员流动量将会达到95亿人次，预计创历 史新高，其中自驾出行将继续处于主体地位，占比达八成左右"。 近年来，围绕自驾游、出行服务等领域的政策持续完善，自驾出行在春运期间所带动的沿线消费，正逐 步显现出对内需的拉动效应。 中国城市发展研究院投资部副主任袁帅对《证券日报》记者表示，在利好政策支持下，自驾出行相关消 费具备了稳定扩张的基础。随着汽车保有量的持 ...

Core Viewpoint - The 2026 Spring Festival travel season is expected to see a record high in passenger flow, along with new trends in travel behavior, such as a significant increase in self-driving trips and the "return home first, then travel" pattern becoming more prevalent [1]. Group 1 - The passenger flow during this year's Spring Festival is anticipated to reach unprecedented levels [1]. - Self-driving travel is expected to maintain a high level of activity during the Spring Festival [1]. - New travel trends include the pattern of "return home first, then travel," which has gained popularity in recent years [1].

Group 1 - The core observation of the article highlights the significant increase in self-driving travel during the New Year holiday, with an estimated 590 million people traveling across regions, averaging about 198 million daily [1] - The self-driving travel market is becoming increasingly robust, injecting vitality into the tourism industry, as evidenced by the high traffic at popular destinations like the Guizhou Huajiang Gorge Bridge [2] - There is a growing trend of combining different modes of transportation, such as "train + rental car," which enhances convenience for travelers and encourages rental companies to expand their service networks [3] Group 2 - Efficient support from relevant departments is crucial for the convenience of self-driving travel, as demonstrated by the proactive measures taken to ensure the functionality of charging stations during the holiday period [4] - The development of self-driving travel is characterized by a shift towards quality and premium experiences, driving upgrades across multiple industries such as transportation, dining, and accommodation, thereby reshaping the travel consumption chain [5]

Core Insights - The self-driving travel market is experiencing significant growth, contributing to the vitality of the tourism industry during the New Year holiday period [2][7] - The total cross-regional movement of people during the New Year holiday is estimated to reach approximately 590 million, with an average of about 198 million people per day [1] Group 1: Travel Trends - The self-driving travel trend is characterized by a mix of young people seeking check-in style tourism and older adults preferring a slower pace of travel [4] - The combination of train travel and car rentals is gaining popularity among tourists, enhancing convenience and promoting collaboration between rental companies and transportation services [5] Group 2: Infrastructure and Support - Efficient support from relevant departments is crucial for the convenience of self-driving travel, including the maintenance and operation of charging stations for electric vehicles [6] - During the holiday, measures were taken to ensure road safety, such as snow removal on critical routes affected by weather conditions [6] Group 3: Industry Collaboration - The integration of self-driving travel with various industries, including transportation, dining, and accommodation, is leading to an upgraded travel experience and reshaping the consumption chain [7]

Core Insights - The upcoming National Day holiday coinciding with the Mid-Autumn Festival is expected to drive significant travel and family visit demand, with an estimated 2.36 billion trips anticipated during the 8-day holiday period, averaging about 295 million trips per day, representing a 3.2% increase compared to last year [1] Group 1: Travel Trends - Self-driving remains the primary mode of travel, with predictions indicating 1.87 billion self-driving trips, accounting for approximately 80% of total travel volume [1] - Peak travel times are expected at the beginning and end of the holiday, with October 1st projected to see over 340 million trips, marking a historical peak [3] - The demand for car rentals is high, with over 58% of rental bookings for 3 days or more, particularly concentrated from September 30 to October 2 [1] Group 2: Electric Vehicle (EV) Usage - Electric vehicles are anticipated to play a significant role during the holiday, with an average of 12.5 million EVs on the road daily, making up nearly 20% of total traffic, a 30% increase from the same period in 2024 [3] - Charging demand is expected to peak on September 30 and October 1, with significant charging activity anticipated during these times [3] Group 3: Infrastructure and Services - The government is implementing measures to enhance charging services at busy service areas, with a focus on tailored strategies for each area to improve capacity [4] - Innovative pricing strategies, such as offering discounts for charging to 80%-90% capacity, are being introduced to manage charging times and alleviate congestion at service areas [4] - The National Energy Administration is accelerating the construction of high-power charging facilities, aiming to exceed 100,000 units by the end of 2027 to improve the travel experience for EV owners [4]

Core Insights - The total inter-regional mobility during the Mid-Autumn and National Day holidays is expected to reach 2.36 billion trips, averaging approximately 295 million trips per day, which represents a year-on-year increase of about 3.2% [1] - Self-driving remains the primary mode of transportation for the public, with an estimated 1.87 billion self-driving trips during the holiday, accounting for around 80% of total travel [1] - Domestic and international tourism is showing strong momentum, with popular cities such as Shanghai, Chengdu, Beijing, Guangzhou, Xi'an, Hangzhou, Nanjing, and Chongqing expected to surpass last year's tourism levels [1]

Core Insights - The upcoming Mid-Autumn and National Day holidays are expected to see a significant increase in cross-regional travel, with an estimated 2.36 billion trips over the 8-day period, averaging about 295 million trips per day, representing a 3.2% increase compared to the same period last year [1] Group 1: Travel Trends - Self-driving remains the primary mode of travel, with an expected 1.87 billion trips, accounting for approximately 80% of total travel [2] - Peak travel times are anticipated, with October 1st expected to see over 340 million trips in a single day, reaching historical highs [2] - Long-distance travel is projected to increase significantly due to favorable weather and scenic attractions, particularly in key urban areas such as Beijing-Tianjin-Hebei, Yangtze River Delta, and Guangdong-Hong Kong-Macau Greater Bay Area [2] Group 2: Tourism Insights - Domestic tourism is expected to surge in popular cities like Shanghai, Chengdu, Beijing, Guangzhou, Xi'an, Hangzhou, Nanjing, and Chongqing, surpassing last year's levels [2] - International travel is also anticipated to rise sharply, particularly to countries like Japan, South Korea, and Southeast Asia [2] Group 3: Freight Transportation - Freight transport is expected to remain stable during the holiday period, with daily truck traffic projected to be between 5.5 million and 5.8 million, roughly in line with last year [3] - Demand for key materials such as energy, food, and minerals is expected to remain stable, with minimal fluctuations in rail, port, and air cargo transport [3]