这个春节，人们不只是享受团圆之乐，坐着火车去旅游也成为很多人的新选择。去年开通的"齐鲁1 号"旅游列车迎来首个春节，让不少老年旅客体验到"说走就走"的旅行。近日，《新春走基层》记者登 上这趟列车采访，旅途中偶遇一对70多岁的夫妇，记录了他们乘车旅行的幸福时光。 每天上午11点，"齐鲁1号"准时从济南站发车，记者登上列车，浓浓的年味儿扑面而来，旅客可以在这 里打牌、下棋、做游戏。这两位老人自己动手贴起了窗花。 丈夫黄绪惠，曾经是一名海员，年轻时常年在外漂泊；妻子朱淑英是小学老师，照顾老人、抚育孩子， 很多责任都是她来承担，年轻时聚少离多，退休后，一直想找机会弥补曾经的遗憾。 去年四月底，"齐鲁1号"旅游专列开通，串联起包括济南、青岛、临沂在内的山东11座地级城市。 老两口从手机里刷到了这趟车，就商量着，春节前要坐着火车到处逛逛。他们此行的第一站，是临沂的 曹洼大集，这一天，刚好赶上开集的日子。 旅客黄绪惠：年轻的时候想给你买个糖葫芦吃，那时候没有钱，现在又不能吃很多甜东西了，有些遗憾 也该留着，得留着。 这趟列车每天从济南站出发，是全国为数不多每日开行的旅游专列。沿途经停24个站，辐射大明湖、泰 山等200多家 ...

春节消费高景气，关注性价比、情绪价值和体验 [Table_Industry] 社会服务业 2026 年春节消费调研观察 春节线下零售和服务消费高景气，下沉市场客流更旺盛、线下消费更火热。 投资要点： [Table_Report] 相关报告 社会服务业《史上最长春节假期，文旅板块景气 度高》2026.02.23 社会服务业《千问加码外卖补贴，行业价格战趋 缓》2026.02.09 社会服务业《乐购新春方案出台，关注春节消费 表现》2026.02.08 社会服务业《政策推动、供求双旺，景区板块迎 黄金投资期》2026.02.07 社会服务业《政策支持服务消费发展，关注春节 数据》2026.02.01 票 研 究 | [姓名table_Authors] | 电话 | 邮箱 | 登记编号 | | --- | --- | --- | --- | | 刘越男(分析师) | 021-38677706 | liuyuenan@gtht.com | S0880516030003 | | 宋小寒(分析师) | 010-83939087 | songxiaohan@gtht.com | S0880524080011 | 本报告导读 ...

截至今天（2月18日）14时左右，全国高速公路呈现"流量快速回升、午后持续高位"的运行特点。 大年初二，午后车流保持高位 今天路网流量较昨天初一有明显快速回升，整体仍以出游和探亲访友为主。午后的出游车流持续保持高 位，也是这个假期以来景区通道和相应服务区最繁忙的时段之一。 热门景区周边路网流量增加 G2京沪高速江阴大桥，双向车流也同步高位，南向前往苏州、无锡、常州的景区，北向前往扬州、泰 州等地的出游车流交织，是今天长三角跨江通道的典型代表。 其次，G9211浙江省舟山市金塘大桥，杭州湾环线下午将迎来双向旅游车流叠加高峰，南北双向均以出 游车流为主，通行秩序还算平稳。 新能源汽车补能需求增加 G2京沪高速苏州段、S5常嘉高速巴城段是阳澄湖景区周边通道，进出车流叠加明显。与上午相比，这 些路段午后开始呈现潮汐车流特征：一部分早间出发的游客完成半日游览，开始就近返程；另一部分游 客仍在前往景区途中，形成"进景区、返城区"双向叠加的车流结构。当地交通部门通过增开道口、现场 疏导，保障景区道路进出有序。 G60沪昆高速杭州至金华段，受横店影视城等沿线热门景区带动，旅游车流持续集中，午后保持高位运 行，部分互通节点因车 ...

Core Viewpoint - The development of regional airports in China has significantly improved travel convenience, connecting remote areas and enhancing tourism opportunities, particularly during the Spring Festival travel season [1][6][11]. Group 1: Regional Airport Development - The number of regional airports has been increasing, with small airports now accounting for over 70% of the total number of airports in China [6]. - The newly opened Ruijin Airport has established three round-trip routes from major cities, providing significant travel convenience for returning passengers [2][4]. Group 2: Travel Trends and Statistics - The total number of air passengers in China has surpassed 500 million, making it the largest aviation population globally [7]. - During the Spring Festival, there has been a notable increase in passenger flow at regional airports, with some routes experiencing growth rates of up to 5 times [9]. - Self-driving remains the dominant mode of transportation during the Spring Festival, accounting for approximately 80% of travel [12]. Group 3: Impact on Tourism - The extensive network of domestic and international routes has facilitated travel experiences, allowing for a blend of family reunions and tourism during the holiday [7][9]. - The increase in long-distance routes has led to a surge in tourism, with specific routes seeing significant growth in popularity [9].

Investment Rating - The report rates the industry as "Overweight" [1] Core Insights - The report highlights the upcoming "2026 Spring Festival Special Activity Plan" aimed at boosting consumption during the holiday season [3] - It emphasizes optimism towards tourism-related sectors, including hotels, duty-free shops, and scenic spots, due to improved vacation policies and ongoing anti-monopoly measures in the OTA sector [4] - The report also suggests a favorable outlook for the gold and jewelry sector, recommending stocks with low valuations and improved competitive landscapes [4] - The impact of subsidies on the milk tea industry is noted, with specific recommendations for brands benefiting from these initiatives [4] - AI applications and undervalued new consumer sectors are highlighted, with several companies recommended for investment [4] Summary by Sections Investment Highlights - The report suggests continued optimism for tourism-related sectors, recommending specific companies such as Huazhu Group, ShouLai Hotel, and China Duty Free Group [4] - It also recommends gold and jewelry companies like Caibai Co., Luk Fook Holdings, and Laopuhuangjin, focusing on those with short-term data exceeding expectations [4] - The milk tea sector is expected to benefit from subsidies, with recommendations for brands like Guming and Hushang Ayi [4] - AI and new consumer applications are highlighted, with recommendations for companies like Kangnait Optical and Huatu Shanding [4] - Low valuation and high dividend yield stocks are recommended, including Jiangsu Guotai and Haidilao [4] Market Review - The report notes a decline of 0.91% in the retail sector and a rise of 0.70% in consumer services, ranking them 20th and 9th respectively among 30 industries [4] - Notable stock performances include Junting Hotel (+10.38%) and Haidilao (+8.64%) [4] Industry Updates - The report mentions the issuance of a special activity plan by multiple government departments to promote various consumption sectors [4] - It also notes the acceptance of the first commercial real estate REITs by the Shenzhen Stock Exchange, expanding the scope to retail, hotels, and office buildings [4] - Recent acquisitions, such as Meituan's purchase of Dingdong Maicai's China business for approximately $717 million, are highlighted [4] Company Announcements - Key announcements include the resignation of the general manager of HeBai Group and the signing of a land compensation agreement by a subsidiary of an agricultural products company [4]

Domestic Market Overview - The domestic market experienced a rebound after hitting a low, with a decrease in trading volume. The Shanghai Composite Index closed at 4075.92 points, down 0.64%, while the Shenzhen Component Index closed at 13952.71 points, down 1.44%. The total trading volume for the entire A-share market was 21,943 billion, showing a decline from the previous day [1][4][8] - Among the 30 sectors tracked, 9 sectors saw an increase, with banking, food and beverage, and textile and apparel leading the gains. In contrast, sectors such as non-ferrous metals, power equipment, new energy, and machinery experienced significant declines [1][4][8] Overseas Market Overview - On the same day, all three major U.S. stock indices closed lower, with the Dow Jones down 1.2%, the S&P 500 down 1.23%, and the Nasdaq down 1.59%. The index tracking the seven major U.S. tech companies fell by 1.76%, with Amazon dropping over 4% [2][4] Key News - The 2026 National Service Consumption and Service Trade Work Conference was held in Beijing, emphasizing the shift from goods consumption to service consumption and the need to cultivate new growth points in service consumption [9][10] - A new "zero tariff" policy for imported goods for residents of Hainan Free Trade Port was announced, effective immediately, allowing residents to purchase certain imported goods without tariffs up to a limit of 10,000 RMB per person per year [12] - The National Internet Information Office and 11 other departments issued guidelines to enhance digital services for inbound travelers, aiming for significant improvements by 2027 and achieving international leading levels by 2030 [13]

Market Overview - The A-share market saw a majority of indices decline today, with the Shanghai Composite Index down by 0.64% closing at 4075.92 points, the Shenzhen Component Index down by 1.44% at 13952.71 points, the Sci-Tech 50 down by 1.44% at 1432.52 points, and the ChiNext Index down by 1.55% at 3260.28 points [1][10] - Overall, there were 1616 stocks that rose and 3715 stocks that fell, with a total market turnover of 21762 billion, a decrease of 3048 billion compared to the previous trading day [1] Industry Performance - Among the Shenwan first-level industries, the leading sectors included Beauty Care, Banking, Food & Beverage, Retail, and Textile & Apparel, with respective gains of 3.21%, 1.57%, 1.31%, 0.90%, and 0.74% [1] - Conversely, the sectors that experienced the largest declines were Non-ferrous Metals, Electric Equipment, Communication, Coal, and Steel, with respective losses of 4.57%, 3.41%, 2.39%, 2.22%, and 2.15% [1] Concept Sectors - The top-performing concept sectors today included Cross-Strait Integration, Selected Banks, Travel & Outing, and others, while sectors like Power Equipment Selection and BC Battery experienced pullbacks [2][12]

Group 1 - The core viewpoint of the news is that Shenzhou Car Rental has upgraded its service point at Kunming Changshui International Airport to enhance the seamless connection experience for travelers during the upcoming Spring Festival travel peak [1][3] - The new service point has transformed from a self-service kiosk to a comprehensive service center that integrates office, consultation, and vehicle pick-up and return, aiming to provide a more convenient rental experience for travelers arriving in Kunming [1][3] - The location of the new service point is strategically advantageous, being adjacent to the airport's arrival exit, allowing travelers to pick up their vehicles immediately after disembarking, thus saving time [3] Group 2 - Shenzhou Car Rental has increased its fleet capacity in Kunming in anticipation of the Spring Festival tourism peak, introducing a variety of mainstream fuel vehicles and popular new energy vehicles to meet diverse travel needs [3] - The new vehicles not only enhance driving performance but also ensure a more comfortable and secure long-distance driving experience for travelers in Yunnan [3] - The company has fully launched the vehicle booking channel for the Spring Festival, leveraging the airport as a key service node to provide smarter and more convenient travel solutions, thereby supporting the vitality of the regional consumer market [3]

Core Insights - The article highlights the upgrade of Shenzhou Car Rental's service point at Kunming Changshui International Airport, aimed at enhancing the seamless connection between air travel and car rental services during the peak travel season around the Spring Festival [1][3] Group 1: Service Upgrade - The new service point has transitioned from a self-service model to a comprehensive service center that integrates office, consultation, and vehicle pick-up and drop-off services [1] - The location of the new service point is strategically advantageous, being adjacent to the airport's arrival exit, allowing travelers to access rental cars immediately upon exiting the terminal [3] Group 2: Customer Experience - The upgraded service point features a modern visual design and a comfortable environment, including an open consultation area and a resting space for travelers [3] - Shenzhou Car Rental has increased its fleet capacity in Kunming, introducing a variety of vehicles including mainstream fuel cars and popular new energy vehicles to meet diverse customer needs [3] Group 3: Market Trends - The shift in the tourism market from destination travel to in-depth experiential travel has made car rental an essential component in enhancing regional tourism appeal [3] - Shenzhou Car Rental has launched a booking channel for Spring Festival vehicle rentals, leveraging the airport as a key service node to meet the travel demands of passengers during the holiday season [3]

来源 | 《财经》杂志 作者 | 《财经》记者 王静仪 编辑 | 王延春 预计2月7日将迎首个出行高峰，探亲依然是春运主流，而旅游出行量有明显增长 2月2日，2026年春运开启。 根据铁路购票大数据，北京、广深、沪宁杭是节前客流集中地区，成渝、武汉、南昌、湖南是节后客流 集中地区，同时，西安至成都、太原，大连至哈尔滨、青岛至上海是热门方向。针对热点线路，国铁集 团采取增开临时旅客列车、动车组重联、普速旅客列车扩编等手段，预计客流高峰期，全国铁路单日最 高可安排开行旅客列车超1.4万列。 为了满足庞大的出行需求，国铁集团在京广、京沪、沪昆等主要高铁干线通道开行夜间高铁近1000列， 在京津冀、长三角、粤港澳、成渝等城市群间大力开行夕发朝至动卧列车；同时用好2025年新开通的广 湛高铁、包银高铁、西延高铁等新线、新站能力和一批新投用的复兴号动车组，进一步加开旅客列车。 乘飞机出行的旅客同样规模庞大。东方航空地面服务部相关人员介绍："连日来，东航日均服务的进出 港旅客数量呈现持续增长态势，特别是随着上海市中小学放假，携带孩子出行的家庭旅客数量明显增 多。" 从出行目的来看，探亲依然是春运主流，但旅游出行量在2026 ...