Core Insights - The mobile internet industry is entering a high-quality development phase, with user engagement and usage time showing significant growth [1][2][13] - The user base reached 1.269 billion by September 2025, with a year-on-year increase of 2%, while the average monthly usage time per user increased by 8.2% to 178.2 hours [1][13] User Engagement and Demographics - User structure is improving, with the proportion of users from first-tier cities increasing to 11.2%, up by 0.8% year-on-year [1][15] - Users with online consumption capabilities between 1,000 to 2,999 yuan account for 63%, a 0.9% increase year-on-year, indicating sustained growth in high-consumption user segments [1][15] - The proportion of users aged 46 and above has increased by 1.1%, reflecting a shift towards a more diverse user demographic [1][15] AI and Technological Integration - Generative AI is driving the integration of mobile internet services into high-frequency daily needs such as life, entertainment, and travel [1][2] - The monthly active user base for AI applications has surpassed 700 million, with significant growth in AI search engines and comprehensive assistants [29][38] - AI applications are becoming essential tools in various sectors, including education and office productivity, enhancing overall efficiency [20][18] Market Dynamics and Capital Trends - A new expansion cycle in the mobile internet sector is underway, with major companies increasing investments in AI and breaking down business boundaries [2][9] - The internet advertising market reached 187.51 billion yuan in Q3 2025, a year-on-year growth of 6.4%, driven by consumer brands and innovative advertising strategies [2][44] - Major internet companies like Tencent and Alibaba are seeing significant market capitalization growth, with Tencent's market value returning to 5.5465 trillion yuan, a 48.1% increase year-on-year [9][2] Industry Insights - The online entertainment sector, particularly short video platforms, has seen a surge in user engagement, with active users reaching 1.129 billion [70] - The online video industry is thriving, driven by summer effects and popular short dramas, with user engagement exceeding 20 hours per month [77] - The tourism and travel sector is experiencing increased demand, with platforms adapting to changing consumer preferences for self-planned travel [110][117]

Core Viewpoint - New City Development Holdings Limited has established a Digital Asset Research Institute to integrate online digital assets with offline physical commerce, aiming to drive business transformation and upgrade in response to national policies and the digital economy era [1][5]. Group 1: Establishment of Digital Asset Research Institute - The Digital Asset Research Institute is led by Executive Director and President Lv Xiaoping, with a team of experts from various fields to provide strategic guidance and decision-making support for the company's digital business [2]. - The institute aims to continuously research the digital asset market and policy changes, developing relevant business strategies and implementation paths [2]. Group 2: Business Focus Areas - New City Development plans to establish a digital asset management company to promote the tokenization of quality IP resources and asset revenues, focusing on three main business areas: 1. Issuing NFT digital collectibles based on the unique IP of Wuyue Plaza, which has a total asset value exceeding 120 billion yuan and attracts over 1.76 billion visitors annually [2][3]. 2. Exploring the issuance of RWA products based on the asset revenues of Wuyue Plaza, leveraging the Hong Kong government's supportive policies for the digital asset industry [3][4]. 3. Issuing financial RWA products based on the company's listed financial assets to broaden financing channels and support business transformation [4]. Group 3: Offline Business Strategy - The company plans to enhance its offline business through self-operated incubation and national agency models, aiming to create proprietary brands in various sectors and improve the richness of Wuyue Plaza's offerings [4]. - The company anticipates that once all 200 Wuyue Plazas are operational, the annual merchant sales will reach 150 billion yuan, contributing 20% to the company's revenue, thus providing stable cash flow and transforming the existing profit model [4]. Group 4: Future Outlook - The establishment of the Digital Asset Research Institute marks the first step in the company's business transformation, with expectations for continuous stable operating cash flow from its offline business and significant potential value release from NFT and RWA products [5]. - The company aims to leverage the WEB3.0 technology wave and capitalize on the policy window for the digital asset industry to enhance the value of its IP resources and asset revenues, facilitating the interconnection of online digital assets and offline physical commerce [5].

Core Insights - The article highlights the transformative impact of AI on marketing, showcasing how companies like Feihe and Shengchao Media are leveraging AI to enhance efficiency and creativity in their marketing strategies [1][3][4]. Group 1: AI in Marketing - Feihe's AI-generated advertising achieved a 93% retention rate, while Shengchao Media's short videos reached over 43 million views, demonstrating the effectiveness of AI in content creation [1][3]. - The collaboration between Feihe and Vidu platform reduced the production cost by over 90% and time by more than 60%, allowing for more agile marketing campaigns [3][4]. - Shengchao Media utilized AI to remix traditional songs into 20 stylized video templates, significantly increasing the visibility of local agricultural products, with blueberry sales rising by 320% [3][4]. Group 2: User Engagement and Co-Creation - Feihe's marketing strategy involved users in content creation, allowing parents to integrate their children into historical narratives, which fostered a sense of community and engagement [4][6]. - Shengchao Media's approach to digital co-creation transformed farmers into content partners, enhancing the cultural significance of agricultural products and creating a shared ecosystem among farmers, consumers, and the platform [4][6]. Group 3: Industry Transformation - AI is redefining the marketing value chain, with companies reporting a 65% increase in production efficiency and a 230% growth in follower counts after implementing AI solutions [6]. - The integration of AI in marketing is enabling rural areas to bypass traditional marketing infrastructure, directly accessing digital markets and enhancing their economic prospects [6]. - The article emphasizes that the true competitive advantage of AI marketing lies in its ability to connect technology with human emotions, elevating marketing from mere information dissemination to value co-creation [6].