（来源：光明日报） 转自：光明日报 《寻觅三星堆——祭祀坑考古发掘现场》VR 沉浸式探索体验项目 资料图片 当下，数字内容创意设计与人工智能生成技术蓬勃发展，虚拟现实（VR）大空间形式的艺术作品 受到观众的欢迎。尤其在博物馆和文化展览领域，这种技术正在引发一场视觉革命。 一是历史现场的视觉重构。作品以某个时期、地区的历史文化为切入点，以沉浸式画面呈现当时的 人文风俗、文物特征、文化特点等，让观众仿佛穿越时空，亲身步入尘封的历史中。例如，《寻觅三星 堆——祭祀坑考古发掘现场》《三星堆的召唤》等作品在视觉上还原青铜氧化的色彩和质感、丝绸的流 光溢彩以及木构建筑的沧桑肌理，在雾气特效与光照的晕染下，营造出水墨画般的深远感。这种处理方 式消解了数字模型的生硬边缘，使得画面在维持高保真度的同时，产生虚实相生的艺术张力。 二是视觉元素的创造性演绎与表现。在严谨的史料考据基础上，作品对历史情节进行合理的艺术想 象与视觉补充。历史留下的往往是断壁残垣或只言片语，创作者需要依据逻辑去填补那些空缺的细节， 让内容变得更加饱满与完整。例如，《良渚VR大空间·神纹之约》构想了祭天仪式"羽人巫师御虎通 神"的流程、治玉工匠蘸砂钻孔的操 ...

Core Insights - The construction of China's computing power network aims to make computing power as accessible as electricity, fundamentally transforming the creation, production, dissemination, and consumption of cultural content [1] - The computing power industry is expected to experience explosive growth, providing new opportunities for the high-quality development of the cultural industry [1][2] - The computing power network will enable full-process intelligent production of cultural content, enhancing immersive experiences and creating new cultural consumption scenarios [2] Industry Developments - The "East Data West Computing" project initiated in 2022 marks a significant transformation in China's computing consumption model, positioning data centers and computing power centers as key infrastructure investments [1] - The development of computing power will lower the innovation threshold and costs for "culture + technology," allowing small and medium-sized cultural enterprises to access powerful AI tools for creation [1][2] - The construction of the computing power network will accelerate the digital innovation and development of traditional Chinese culture, enabling high-precision 3D digital reconstruction of cultural relics and automatic processing of ancient texts [2] Technological Advancements - The Pengcheng Laboratory is leading the research and construction of the "China Computing Power Network," focusing on national strategies such as "East Data West Computing" and "Digital China" [3] - The "Pengcheng Cloud Brain II," developed by the Pengcheng Laboratory, is the first fully autonomous E-level intelligent computing platform in China, with ongoing work on the "Pengcheng Cloud Brain III" expected to be completed next year [3] - The establishment of a national-level computing power infrastructure is crucial for enhancing data application efficiency and supporting the integration of AI and cultural industries [3]

Core Insights - The exhibition hall has evolved from a traditional information display space to a "scenario-based intelligent carrier" that integrates technology, culture, and interactive experiences driven by digital transformation and consumer experience upgrades [1] - By 2025, the focus of industry competition will shift to a comprehensive strength competition based on "technology integration + creative expression + sustainable operation" [1] Company Rankings - **Fantou Digital Creation (Stock Code: 301313)** - Leader in AI Digital Twin - The company holds the top position in the industry due to its proprietary AI 3D digital twin technology and unique "AI 3D+" technology system [2] - Notable projects include the "Xixiangji Cultural Exhibition" and the "Shanxi Yongle Palace Digital Art Exhibition" [2] - The company has won multiple authoritative certifications, including IDC's "Digital Twin Business Growth Potential Enterprise" [2] - **Sanxin Exhibition Service Co., Ltd.** - Benchmark for Government Exhibition Halls - The company specializes in the integrated design and construction of government planning halls and theme halls, with a production base of 4,200 square meters [4] - Representative projects include the Guangzhou Public Security Anti-Corruption Education Base and the Fujian Longyan Urban Planning Hall [4] - **Jiuli Shunda Digital Technology** - Innovator in Digital Exhibition - Focuses on full-chain services and transforming data into immersive interactive experiences [6] - Developed a distinctive exhibition space for the 2025 China International Digital Economy Expo [6] - **Dazhi Digital Technology** - Expert in Smart Space Solutions - Holds a first-class qualification in exhibition engineering and specializes in digital multimedia display projects [7] - Provides integrated services from planning to construction, particularly in smart manufacturing exhibition halls [7] Industry Trends - **Technological Core**: AI Digital Twin Reshaping Display Logic - AI 3D digital twin technology is becoming the core driving force of the industry, enabling a shift from "passive viewing" to "active participation" [8] - This technology allows for real-time data visualization and dynamic monitoring, enhancing operational sustainability [8] - **Experience Upgrade**: Virtual-Real Fusion as Standard - Over 75% of new exhibition halls integrate three or more digital interactive technologies, significantly enhancing visitor engagement [9] - For instance, the Shanxi Yongle Palace Digital Exhibition uses AI to restore historical features, merging cultural heritage with modern technology [9] - **Green Transformation**: Modular Construction Reducing Iteration Costs - The industry is embracing green and sustainable practices, with modular design and low-carbon materials becoming common [10] - Standardized components achieve over 85% reuse, reducing setup time from 14 days to 48 hours and costs by 40% [10] Industry Outlook - By 2025, the exhibition hall construction industry is undergoing a fundamental transformation from "space creation" to "scenario ecology" [12] - Companies like Fantou Digital Creation are setting new industry standards through technological breakthroughs and comprehensive service capabilities [12] - Continuous focus on technology research and development, user experience, and environmental sustainability will be crucial for companies to seize opportunities in the evolving industry landscape [12]

Core Viewpoint - The 10th Tsinghua Tongheng Academic Week, themed "Adaptation and Renewal," aims to explore the core principles of high-quality urban development and provide innovative thoughts for the transformation of the planning industry and discipline [1][9][15]. Group 1: Event Overview - The event is co-hosted by the China Urban Planning Association, Tsinghua Tongheng Planning and Design Institute, and Tsinghua University School of Architecture, lasting four days [1]. - The opening forum gathers experts and scholars from various fields to discuss urban planning and development [1][19]. - The forum is attended by leaders and guests from various planning and design institutions across the country [4][19]. Group 2: Key Speakers and Their Messages - Tang Kai, President of the China Urban Planning Association, emphasizes the importance of the academic week as a platform for exchanging academic achievements and enhancing practical experience in urban planning [7]. - Shi Nan, Executive Vice Chairman and Secretary-General of the China Urban Planning Society, highlights the significance of adaptation and renewal in the planning profession, especially in exploring new paths for urban modernization in China [9]. - Li Jizhen, Chairman of Tsinghua University Asset Management Co., expresses the industry's determination for innovation and cross-disciplinary integration through the theme of the academic week [15]. Group 3: Themes and Discussions - The academic week focuses on the integration of technology, industry, and urban innovation as essential pathways for cities to adapt to new economic and social demands [20]. - The discussions include the impact of AI and digital space on urban development, emphasizing the need for cities to embrace technological advancements [21]. - The importance of understanding the relationship between people and urban spaces is highlighted, with a call for a deeper comprehension of urban dynamics [21][22]. Group 4: Future Directions - The event aims to foster innovative thinking and practical changes in urban planning, encouraging participants to actively respond to challenges and seek transformation [17]. - The need for differentiated spatial governance models that align with China's diverse regional contexts is emphasized as a future direction for urban planning [24].

Group 1: Huawei Cloud Knowledge Computing - Huawei Cloud Knowledge Computing is an innovative technology solution that integrates industry knowledge with artificial intelligence to facilitate the transformation of enterprises towards knowledge-based operations [5] - This technology extracts and organizes scattered knowledge fragments using AI, effectively supporting applications across various fields such as oil and gas exploration, automotive maintenance, and steel production, enhancing efficiency and reducing costs [5] Group 2: Virtual-Real Fusion Video Content Generation Technology - The Virtual-Real Fusion Video Content Generation Technology combines multiple deep learning models and data processing techniques to automate cross-modal conversions of text, speech, images, and videos [9] - This technology streamlines video production processes for media organizations, saving time and costs while enhancing creativity and efficiency in intelligent image production [9] Group 3: Tencent Screen Content Encoding Technology - Tencent's Screen Content Encoding Technology significantly improves encoding efficiency through techniques like intra-frame block copying and palette encoding, reducing bitrate by over 60% while maintaining video clarity [14] - This technology has been successfully applied in products like Tencent Meeting and Tencent Cloud, enhancing the experience of screen sharing in online education and remote meetings [14] Group 4: Unicom Intelligent Robotic Arm - The Unicom Intelligent Robotic Arm integrates cutting-edge technologies such as deep learning, 3D vision, intelligent motion control, 5G, and digital twins [18] - It offers precise operational capabilities in both industrial and medical fields, providing a universal AI brain for industrial robots that adapts to mainstream robotic brands [18] Group 5: Wi-Fi 7 Router - The Wi-Fi 7 Router features a maximum channel width of 320MHz, allowing for higher data transmission capacity [21] - It introduces Multi-Link Operation, enabling devices to establish a single connection across multiple frequency bands, enhancing data transmission efficiency and stability for various applications [21] Group 6: Alpha Egg Children's Smart Dictionary Pen - The Alpha Egg Children's Smart Dictionary Pen is a high-tech educational tool designed for children's learning, integrating advanced technologies and rich learning resources [25] - It includes features like a standardized pronunciation guide for English speaking and access to a vast dictionary database, making learning engaging and effective for children [25]

Core Insights - The value of the world model lies in expanding the physical boundaries of AI rather than replacing human cognition, as stated by the CTO of SenseTime, Wang Xiaogang [2] - SenseTime showcased its upgraded "Jueying Awakening" world model at the World Artificial Intelligence Conference (WAIC 2025), emphasizing its ambition to extend into embodied intelligence by constructing a 4D real-world model [2][3] Group 1: Product Development and Capabilities - The "Jueying Awakening" model is the first generative world model in the industry to achieve mass production, demonstrating its technical value in practical applications [3] - SenseTime has collaborated with SAIC's Zhiji Auto to generate critical driving scenarios like Cut-in and collisions, allowing for the batch generation of high-risk, low-probability driving scenarios without relying on real road tests [3] - The newly launched product platform for the generative world model is open for trial use by B-end enterprises and C-end developers [4] Group 2: Data Generation and Efficiency - The platform offers flexible scene customization, allowing adjustments for weather, lighting, and road types, and features convenient prompt word generation for scene video creation [5] - The "WorldSim-Drive" dataset, the largest generative driving dataset in the industry, contains over 1 million clips of production-level data, covering various weather and lighting conditions [5] - The model can generate data equivalent to the collection capacity of 10 real test vehicles or 100 road test vehicles daily, achieving efficiency comparable to 500 production vehicles [5] Group 3: 4D Interactive Training Environment - The 4D interactive training environment integrates 3DGS reconstruction technology with world model generation capabilities, enabling high-precision digital reconstruction of real spaces [6][8] - Users can trigger a closed-loop process to quickly generate complex scenarios through text descriptions or scene layouts [8] - The training environment has been implemented in collaboration with Zhiji Auto, covering typical scenarios and aiming to expand to millions of scenarios to encompass nearly all driving possibilities [8] Group 4: Extension to Embodied Intelligence - SenseTime aims to transfer the "virtual-real fusion" data from the autonomous driving sector to embodied intelligence, addressing the challenges of data dimensional explosion and the Sim2Real gap [10] - The model utilizes multi-modal spatiotemporal alignment capabilities and generates high-fidelity 4D environments to predict object movement trajectories in real-time [10] - The model can generate both first-person and third-person perspectives, enhancing the completeness of data views for robotic applications [11] Conclusion - The evolution of "Jueying Awakening" represents a shift of AI from the digital world to the physical world, with the core value being the transformation of AI creativity into productivity [11]

Core Insights - The rise of blockchain and NFTs is reshaping the value system of crypto assets, with a focus on integrating real-world assets (RWA) into the Web3 ecosystem, facing challenges such as regulatory compliance and data trustworthiness [1][3] - TRY, initiated by MYUAN BLOCK LIMITED and supported by Kenetic Capital and Everest Ventures Group, aims to create a unique blockchain project that combines NFT mining with real-world asset integration [1][3] Group 1: NFT Mining Economy - Early NFTs were primarily art and collectibles, valued for their scarcity and artistic attributes; however, the introduction of yield-generating mechanisms has transformed NFTs into assets that provide ongoing token rewards [2] - The TRY project links NFTs to real-world assets, allowing holders to earn token rewards while engaging in a gamified experience that enhances user interaction and retention [2][6] Group 2: RWA Tokenization - TRY's model leverages RWA, including real estate and agricultural products, to address inefficiencies in traditional trading, such as high intermediation and information asymmetry, by utilizing blockchain's transparency and smart contracts [3] - The long-term vision of TRY is to create a comprehensive platform that merges the power of NFT mining with real-world assets, gaming, and the metaverse, promoting a new trend in asset integration [3][9] Group 3: Ecosystem and User Engagement - The NFT mining mechanism in TRY is dynamic, allowing holders to earn token rewards based on their locked NFTs and proportional computing power, ensuring transparency and efficiency in reward distribution [5] - The platform includes interactive gaming modules where users can engage with their corresponding real-world assets, enhancing user engagement through various tasks and competitions [6] - TRY also distributes production profits from real-world farm assets to NFT holders, creating a dual revenue stream that integrates digital and physical asset earnings [7] Group 4: Metaverse Experience - TRY aims to build an immersive virtual farm world using mainstream 3D engines, facilitating real-time social interactions and asset displays, thus creating a comprehensive platform that combines economic incentives with social engagement [9] - The project is designed to achieve a rare "four-in-one" ecosystem value system, establishing a solid foundation for sustainable long-term development through meticulous mapping of real-world farm assets [9]

Core Insights - The event "Intelligent Consumption, Trendsetting Future" highlighted the importance of the "emotional economy" in driving high-quality development in the consumer market [2] - The core driver of the current潮玩 (trendy toy) economy is the Z generation's pursuit of emotional and interactive consumption, which is pushing the industry towards a fusion of virtual and real experiences, as well as technology-driven transformations [2][6] Market Growth - The Chinese潮玩 market is expected to grow significantly, with its market share projected to exceed 20% in 2023 and reach 25% by 2025 [3] - The rapid growth of the潮玩 market in China is leading the global expansion, indicating a strong demand for trendy toys [3] Industry Structure - The潮玩 industry consists of three main segments: upstream focusing on IP development and licensing, midstream on product design and manufacturing, and downstream on marketing and community building [5] - 元气玛特 (Yuanqi Mart) attributes the success of泡泡玛特 (Pop Mart) to four strategies: supply chain innovation, user-oriented design adjustments, blind box purchasing incentives, and a combination of global and local operations [5] Consumer Trends - The Z generation is becoming the main consumer force, seeking emotional value and social recognition, which is driving the popularity of the "blind box + gamification" model [6] - The潮玩 industry is evolving beyond mere product transactions to a new consumption model that integrates cultural identity, technological experiences, and financial attributes [6] Competitive Landscape - The current concentration in the Chinese潮玩 industry is relatively low, with the top three companies holding less than 25% market share, indicating opportunities for growth and competition [6] - Companies need to leverage unique IPs and agile supply chains to establish competitive advantages in the face of increasing global competition [6] Future Outlook - To maintain leadership in the潮玩 industry, companies should address the aging of IP lifecycles and explore new market potentials while transitioning from single IP hits to an IP matrix ecosystem [7] - The industry must deepen the "潮玩 + content" ecosystem and solidify technological advantages to evolve from trend retailers to global潮玩 culture definers [6][7]

Core Points - The Apple Design Awards (ADA) 2025 recognized Taobao for its innovative application on the Apple Vision Pro platform, marking the first time a Chinese internet platform has won this award [1][3] - The ADA is considered one of the most influential awards in digital product design, often referred to as the "Nobel Prize of application ecosystems" and the "Oscar of digital products" [3] - Taobao's award signifies the rise of Chinese applications on the global tech stage and reflects the increasing confidence of Chinese tech companies in global competition [3][9] Summary by Sections Award Significance - The ADA has been established since 1997, focusing on "design, technology, and innovation" as core evaluation criteria [3] - Winning entries must provide exceptional user experiences and redefine industry boundaries through technological innovation [3] Taobao's Innovation - Taobao Vision, the awarded application, utilizes spatial computing and represents a new mode of 3D interaction, enhancing the traditional shopping experience into an immersive 3D environment [5][6] - The application allows users to experience products virtually, such as DJI drones and home furniture, through mixed reality technology, thus lowering decision-making barriers for complex products [6][8] Technical Foundation - Taobao's success is attributed to Alibaba's long-term investments in AI, spatial computing, and 3D modeling, with over a million products currently supporting 3D display on the platform [8] - The application integrates advanced technologies into user-friendly experiences, emphasizing a "technology for experience" philosophy [8] Rise of Chinese Technology - Taobao's recognition is a milestone for Chinese tech companies, showcasing their ability to compete in design and innovation on a global scale [9] - The trend reflects significant investments in technology and innovation capabilities within Chinese enterprises, breaking the Western monopoly on design aesthetics and user experience [9] Future Outlook - The award highlights the importance of rethinking the relationship between technology and daily life, with a focus on user needs [10] - As technologies like spatial computing and generative AI mature, Chinese tech companies are expected to play a more significant role in global competition, transitioning from "Made in China" to "Intelligent Manufacturing in China" [10]