洞见 （ DJ00123987 ） —— 不一样的观点，不一样的故事， 3000 万人订阅的微信大号。点击标题下 蓝字 " 洞见 " 关注，我们将为您提供有价值、有意思的延伸阅读。 作者： 竹西 来源： 每晚一卷书 （ID: JYXZ89896） 脸皮厚一点，心态糙一些。 ♬ 点上方播放按钮可收听洞见主播安东尼朗读音频 1936年夏天，老舍从山东大学辞职，正式开启职业作家生涯。 为了打响职业作家的第一炮，他花了大半年时间，构思小说、搜集材料，情节推倒了重写，写 了又再推翻。 就这样经过无数次打磨，终于写成一篇十多万字的小说。 完稿时，老舍感到"笔尖几乎能滴出血与泪来"。 他直言，这是自己最满意的一部作品。 这本小说，便是老舍的代表作：《骆驼祥子》。 书里讲述了正直勤劳的车夫祥子，在经历人生"三起三落"后，变得麻木不仁、贫病交加的故 事。 年轻时读这本书，只觉得祥子命途多舛，是黑暗的旧社会，把他推向万劫不复的深渊； 长大后细读方知，祥子之所以被生活摁倒揉搓，何尝不是他浅薄的认知种下的苦果。 当一个人思维僵化、心态贫瘠，即便有一身谋生的本事，也难有出头之日。 我看了10遍祥子的故事，才明白： 人一旦染上这些穷病， ...

最近一段时间，走访了全国多地的经销商企业，帮助他们做经营诊断、改善利润。一个越来越强烈的感受是：行业的拐点已经来了。 见面的老板十有八九都会叹一句："杨老师，今年的生意太难了。" 这种"难"，不是淡季的波动，而是一种更深的无力——方向不清晰、判断无依据、做什么都像踩空一样。 库存越压越多，利润越做越薄；折扣店、直播间把终端客流不断抽走。 更让人焦虑的是：大家都知道要变，但不知道该怎么变。 有人继续疯狂接新品，指望广撒网能捞到鱼； 有人模仿折扣店降价，结果客户没留住，赔本赚吆喝； 而更多人，是看着满仓库的货和下滑的报表，一筹莫展…… 这种现状的背后，印证了反复强调的一个观点：当下经销商面临的最大挑战不是市场萎缩，而是认知滞后。 在变革的时代，最大的风险从来不是动荡本身，而是我们依然在沿用过去的逻辑，去应对全新的问题。 基于这些年的项目经验和行业观察，我判断：未来五年，80%的经销商会退出市场。 这不是危言耸听，而是正在发生的现实。 经销商是如何被过去的成功"锁死"的？ 很多老板习惯把困难归因于外部：消费下滑、竞争加剧、厂家支持变少…… 但真正的问题在于：过去成功的逻辑，今天已经全面失效。 回顾过去三十年，经销商 ...

Group 1 - The importance of cognitive ability, judgment, and decision-making is emphasized, particularly in critical situations where errors can have severe consequences [1] - Knowledge and experience are foundational to cognitive ability, and continuous learning is essential for improvement [2] - The need for practical application of knowledge to enhance cognitive understanding is highlighted, linking theory to real-world scenarios [2] Group 2 - Strong thinking abilities lead to better judgment, especially in complex situations, as demonstrated by the need for new development strategies in response to global challenges [4] - The success of cultural exhibitions, such as the Shanghai Museum's event, illustrates the importance of innovative thinking and creating unique experiences [4] - Effective decision-making relies on scientific and democratic methods, with an emphasis on adapting to local conditions for successful outcomes [5]

Core Viewpoint - The article emphasizes the importance of three foundational abilities for success: execution ability, cognitive ability, and mental strength, suggesting that these abilities determine an individual's potential for success in various endeavors [4][21]. Group 1: Execution Ability - Execution ability is described as the basic requirement for success, highlighting that many individuals fail to act on their ideas, which leads to missed opportunities [5][10]. - A case study of a young man who identified a market need for a cup holder in his car illustrates the power of execution. He turned an idea into a profitable product, earning over 1.1 million yuan with an initial investment of 8,000 yuan [9][10]. - The article stresses that having a great idea is not enough; one must take action to realize it, as waiting for the right moment often leads to inaction [11][12]. Group 2: Cognitive Ability - Cognitive ability is presented as a higher-level skill that differentiates individuals beyond mere effort and talent. It involves deep thinking and the ability to identify unique opportunities [14][15]. - The story of a businessman who focused on differentiated operations in the electric blanket market demonstrates how cognitive ability can lead to significant competitive advantages. By narrowing his focus, he became a market leader in just one year [16][18]. - The article argues that understanding deeper insights and patterns can transform luck into tangible success, emphasizing that one's achievements are often limited by their cognitive scope [18]. Group 3: Mental Strength - Mental strength is highlighted as the most critical factor among the three abilities. It determines an individual's resilience in the face of challenges and setbacks [19][20]. - The narrative includes examples of individuals in various fields who succeeded due to their perseverance and ability to withstand difficulties, contrasting them with those who gave up after facing initial failures [20][21]. - The article concludes that success in any field requires a combination of high mental strength, cognitive ability, and execution ability, suggesting that the path to success is often less crowded because many give up along the way [21].

Core Insights - The essence of private domain operations is the deep management of user relationships, requiring a shift in mindset from viewing it as a quick fix to understanding it as a long-term strategy [4][6][9] - Successful private domain management hinges on the combination of cognitive ability, operational capability, and execution strength [3][12][15] Group 1: Cognitive Ability - The first step in private domain management is for the business owner to personally engage and understand the process [3][5] - Private domain should not be seen as a "lifesaver" but rather as a long-term investment in user asset accumulation [6][7] - Businesses must clarify the specific problems they aim to solve through private domain strategies, such as increasing repurchase rates or reducing customer acquisition costs [11] Group 2: Operational Capability - A successful private domain team must excel in content creation, event planning, and data analysis [12] - Content should provide value beyond mere product promotion, fostering user engagement and sharing [12] - Events act as catalysts for user activation and community engagement, requiring precise targeting rather than quantity [12] - Data serves as a critical tool for understanding user preferences and optimizing strategies [12] Group 3: Execution Strength - Effective user acquisition should focus on precision rather than broad outreach, ensuring that users are drawn into the private domain with compelling incentives [13] - Rapid response to user inquiries and complaints is essential for maintaining a positive user experience [14] - Consistent content publication and user interaction are vital for sustaining user engagement and community vitality [14][15]