"菜篮子"赋能！ 广东亚北喜获十 五运会优秀供应 商_南方+_南方 plus "很开心呀！能 作为十五运会的 优秀供应商代表 拿到这一块金灿 灿的牌子，这是 执委会对我们最 直接的肯 定。"手捧十五 运会和残特奥会 广州赛区执委会 接待部颁发 的"优秀供应 商"奖牌，党的 二十大代表、粤 港澳大湾区"菜 篮子"产品韶关 配送中心（广东 亚北农副产品有 限公司）品牌中 心负责人周姗脸 上带着止不住的 笑意。 广东亚北是一家 专注于农产品冷 链物流产业集群 的综合类企业， 同时也是粤港澳 大湾区"菜篮 子"产品韶关配 送中心实施主 体。作为韶关唯 一一家十五运会 优秀供应商，这 份荣誉不仅是对 广东亚北保障赛 事食材供应的肯 定，更折射出粤 港澳大湾区"菜 篮子"工程（以 下简称"'菜篮 子'工程"）自 2019年启动以 来，通过引领、 带动一批实施主 体，在保障民生 供给、驱动农业 升级、链接内外 市场等方面的丰 硕成果，成为国 家战略指引下农 业高质量发展的 生动注脚。 广东亚北喜获十五运会优秀供应商。 工程赋能： 龙头崛起，粤北 农品出海远航 走进广东亚北的 现代化冷链物流 园区，44000立 方米的高低温 ...

12月11日，农业农村部联合北京、天津、河北、黑龙江、湖北、重庆等省市，以及广州、南京、成都等大中城市，在北京共同启动2026年元旦春节促消费 活动。活动主题很接地气，叫"品特产 寻年味"。在活动上，各省市代表、行业组织、金融机构、电商平台等各方面积极响应"两节"促消费部署，发布了 一系列促消费措施。"年味星推官"们花样百出的趣味推介，更是引来一阵阵欢呼与掌声。 这次活动上有个很亮眼的一个例子：奉节脐橙。你以为它只是个橙子？人家出场方式都与众不同——当地文化馆长直接扮成"诗圣杜甫"穿越而来，开口就 是："此果只应天上有！"他讲的不是甜度几个点，而是讲这橙子从汉朝就是贡品，杜甫为它写过16首诗，现在更是养活30万人的"黄金果"。更妙的是，他 还把橙子和每个人钱包里都有的十元人民币背后的夔门风景绑定。吃个橙子，吃出了文化底蕴和家国情怀。 奉节夔州文化旅游研究院院长，夔州杜甫研究会会长张昌龙推介奉节脐橙；图源：农视网 简单说，这场活动就是通过"政策助力+产销对接"的组合拳，一边放出政策礼包，一边搭建好玩儿的消费场景，给元旦春节的消费"添把火"，也为乡村产 业振兴"加点油"。 2026年元旦春节促消费启动仪式暨脱贫地 ...

Core Viewpoint - The "Four Agricultural" concepts—Technology Agriculture, Green Agriculture, Quality Agriculture, and Brand Agriculture—are essential for addressing challenges in building a strong agricultural nation in China, as highlighted in the 15th Five-Year Plan proposal [1][4]. Group 1: Technology Agriculture - The overall level of agricultural technology innovation in China has entered the world's top tier during the 14th Five-Year Plan, with significant advancements in seed industry competitiveness [2]. - Challenges remain, such as low-level repetition and inefficient technology transfer, necessitating collaboration among over 800 agricultural research institutions and more than 120,000 researchers [2]. Group 2: Green Agriculture - Green agriculture is viewed as a revolutionary approach to agricultural development, emphasizing that farmland is not just a production resource but also an ecological asset [2]. - Despite improvements in environmental pollution and ecological degradation, the supply of green ecological products is still insufficient, prompting ongoing efforts to reduce chemical fertilizer and pesticide usage [2]. Group 3: Quality Agriculture - The focus is shifting from quantity to quality in agriculture, with an emphasis on producing high-nutrition, visually appealing, and flavorful products [3]. - Quality agriculture relies on standards, full-chain control, and risk management, encouraging the development of unique and high-quality agricultural products [3]. Group 4: Brand Agriculture - Branding is crucial for enhancing consumer trust and amplifying the value of agricultural products, with a shift towards more organized market entry strategies [3]. - There is a push to develop regional public brands and cultivate a mix of large and small product brands to enhance market competitiveness [3]. Group 5: Interconnectedness of the Four Agricultural Concepts - The "Four Agricultural" concepts are interrelated and must be implemented together to effectively promote agricultural development [4]. - A systematic approach is required, focusing on technology empowerment, ecological prioritization, quality enhancement, and market orientation to achieve comprehensive agricultural growth [4].

Core Insights - The article emphasizes the importance of modernizing agriculture in China, particularly in the context of the "14th Five-Year Plan" and the upcoming "15th Five-Year Plan" [1][2][3] - It highlights the need to enhance agricultural production capacity and quality, aiming to transform agriculture into a modern large-scale industry [2][3][4] Agricultural Production and Modernization - China's grain production is expected to achieve another bumper harvest, with a total grain output surpassing 1.4 trillion jin last year, ensuring food security for 1.4 billion people [1][2] - The per capita grain availability in China has reached 500 kg, indicating a stable supply of staple food [1] - The self-sufficiency rate for soybeans increased by 4 percentage points from 2020, while the self-sufficiency rate for edible vegetable oil rose by nearly 5 percentage points [2] Challenges and Strategic Focus - Despite progress, challenges remain in agricultural modernization, including low production efficiency, insufficient industrial chain extension, and weak international competitiveness [2][3] - The "15th Five-Year Plan" prioritizes addressing agricultural issues, promoting urban-rural integration, and enhancing living conditions in rural areas [2][4] Technological Advancements - Technological progress is deemed crucial for agricultural modernization, with a contribution rate of 63.2% from agricultural technology by the end of last year [3] - The mechanization rate for crop farming has exceeded 75%, and the coverage rate for quality seeds is over 96% [3] Future Outlook - The development of agricultural technology will be emphasized, focusing on high-yield, high-quality varieties, efficient water-saving technologies, and advanced machinery suitable for hilly areas [4] - Cold chain logistics is identified as a significant shortcoming in the agricultural supply chain, with potential for growth driven by e-commerce [5] - Investments in cold chain logistics are expected to increase, enhancing the digitalization and industrialization of the sector [5]

Core Insights - The modern agricultural industrial park model aims to enhance agricultural productivity and value through a combination of production, processing, technology, sustainability, and branding [1] - As of the end of 2024, the average output value of these parks is projected to be nearly 9 billion yuan, demonstrating significant industrial agglomeration effects [1] Group 1: Achievements - A total of 400 modern agricultural industrial park projects have been approved by the Ministry of Agriculture and Rural Affairs and the Ministry of Finance [1] - The ratio of agricultural processing value to total agricultural output in these parks averages 3.2:1, surpassing the national average [1] - Nearly 60 agricultural brands, such as Wuchang rice and Anhua black tea, have been developed, each valued over 10 billion yuan [1] - The parks have established 1,830 research and innovation platforms, including expert workstations and technology institutes, leading to innovations like autonomous high-power agricultural machinery [1] - Over 10 million people have found employment in these parks, with more than 70% of farmers establishing benefit-sharing relationships with new agricultural operators [1] - The average disposable income for farmers in these parks is 33,000 yuan, which is higher than the national average [1] Group 2: Challenges and Future Directions - The construction of these parks faces challenges such as insufficient extension of the industrial chain, inadequate resource aggregation, and low levels of specialized management [2] - The "14th Five-Year Plan" emphasizes the need for high-quality development of modern agricultural industrial parks, focusing on integrating technological, green, quality, and brand agriculture [2] - There is a call to strengthen the industrial chain and promote the integration of resources to enhance overall agricultural production capacity and quality [2]

Core Viewpoint - The Ministry of Agriculture and Rural Affairs emphasizes the importance of enhancing the quality of agricultural products through the "Three Products and One Standard" initiative, aiming to strengthen agricultural competitiveness and boost consumption [6][11]. Summary by Sections Growth and Development - During the "14th Five-Year Plan" period, the quantity of agricultural products under the "Three Products and One Standard" initiative has significantly increased, with over 87,000 green, organic, and geographical indication products now available, becoming a primary channel for high-quality agricultural product supply [7][8]. Strategic Focus - The meeting highlighted the urgent need to develop agricultural products under the "Three Products and One Standard" to build a strong agricultural nation and enhance product competitiveness. It calls for a focus on technological, green, quality, and brand agriculture [11][12]. Key Actions Proposed 1. **Standard Improvement**: Enhance agricultural and veterinary drug residue standards, promote quality standards, and improve international standardization levels to solidify quality enhancement foundations [14]. 2. **Scale Expansion**: Aim to increase the number of certified products to 130,000 by the end of the "15th Five-Year Plan," thereby boosting the supply capacity of green and high-quality agricultural products [15]. 3. **Quality Classification**: Promote quality classification for representative varieties, encouraging graded product listings to achieve better quality and pricing [16]. 4. **Brand Building**: Utilize data on quality, publish development reports, and leverage new business models like live e-commerce and social media to enhance brand recognition and sales [17][18]. Observations - The meeting included a visit to the planting base of Fengjie navel oranges and a smart regulatory platform, attended by representatives from the Ministry of Agriculture and Rural Affairs and local agricultural departments [19][20].

Core Insights - The "15th Five-Year Plan" emphasizes the modernization of agriculture and rural areas, highlighting the tea industry as a key pillar for rural revitalization and a means to increase farmers' income [2][3][4]. Group 1: Modernization of the Tea Industry - The plan calls for the integration of technology, green practices, quality control, and brand development in agriculture, setting a framework for the modernization of the tea industry [10][11]. - Current challenges include low technology adoption, with only 28% of tea gardens in Fujian utilizing smart technology, and only 11% of tea gardens being organic [12][13]. - The tea industry needs to enhance technology application, expand organic certification, establish a comprehensive quality control system, and strengthen brand development to compete effectively [18][19][20][21]. Group 2: Seed Industry Revitalization - The plan advocates for the implementation of seed industry revitalization actions to address the shortcomings in tea plant genetics, which is crucial for high-quality development [23][24]. - There is a pressing need for the development of high-quality, disease-resistant tea tree varieties, as existing research does not meet industry demands [25][26]. - Protection measures for ancient tea trees are being established, such as the "Chaozhou Ancient Tea Tree Protection Regulations," which provide a framework for safeguarding these valuable genetic resources [27][28][30]. Group 3: Integration of Industries - The plan encourages the development of distinctive county economies and the deep integration of primary, secondary, and tertiary industries, which can enhance the value and income potential of the tea industry [36][37]. - Various regions are exploring ways to upgrade the tea industry, including extending processing chains and developing tea-related products and tourism experiences [38][39][40]. - There is a need for further advancement in the integration of the tea industry, focusing on high-quality raw material bases, extending processing chains, and enhancing tourism experiences to create more value [44][45][46][48][49].

Core Viewpoint - The Ministry of Agriculture and Rural Affairs emphasizes enhancing agricultural production capacity and quality, promoting various forms of agriculture, and ensuring sustainable rural development [1] Group 1: Agricultural Development Initiatives - The Ministry plans to implement a new round of actions to increase grain production capacity by 100 billion jin (approximately 50 million tons) [1] - There is a focus on developing technology-driven, green, quality, and brand agriculture to optimize agricultural structure and promote a comprehensive green transformation [1] Group 2: Poverty Alleviation and Rural Support - Continuous efforts will be made to consolidate and expand the achievements in poverty alleviation, establishing mechanisms to prevent large-scale poverty recurrence [1] - The Ministry aims to enhance support policies and strengthen assistance in key areas to boost internal development momentum [1] Group 3: Rural Development and Community Building - The Ministry encourages the application of successful experiences from the "Ten Thousand Projects" to promote livable and workable rural areas [1] - There is a strong emphasis on developing rural industries that benefit the population and improving rural living environments [1] Group 4: Policy and Reform Enhancements - The Ministry seeks to improve the effectiveness of agricultural support policies and promote urban-rural integration [1] - Further reforms in rural areas are planned to unleash development potential and ensure that farmers benefit more from modernization [1]

Core Viewpoint - The 24th China Changchun International Agricultural and Food Expo opened on August 15 in Changchun, Jilin Province, showcasing modern agricultural achievements under the theme of "Technology Agriculture, Green Agriculture, Quality Agriculture, Brand Agriculture" [1] Group 1: Event Overview - The expo features eight major exhibition areas, including high-quality agricultural products and food, high-tech facilities, planting demonstrations, creative agriculture, premium livestock, agricultural machinery, modern seed industry, and agricultural culture [1] - Over 1,000 domestic specialty agricultural product companies participated, along with more than 260 domestic and foreign agricultural machinery companies, over 70 livestock and feed veterinary drug companies, and 30 agricultural input companies [1] Group 2: Highlights of Exhibits - The Jilin Province exhibition hall showcased high-quality agricultural products such as Jilin rice and fresh corn, attracting numerous visitors [1] - The "Ji" brand products from over 200 high-quality grain enterprises demonstrated the latest achievements in branding grain from black soil [1] - The agricultural machinery equipment area displayed the latest technological equipment from hundreds of domestic and foreign agricultural machinery companies, including unmanned plant protection machines, unmanned tractors, and large intelligent harvesters [1]

Core Viewpoint - The 24th China Changchun International Agricultural and Food Expo officially opened on August 15, focusing on themes of technological, green, quality, and brand agriculture [1] Group 1: Event Overview - The expo will last for 10 days and features eight special exhibition areas, including high-quality agricultural products and food, high-tech facilities, planting demonstrations, creative agriculture, premium livestock, agricultural machinery, modern seed industry, and agricultural culture [1] - The event aims to facilitate practical economic and trade exchanges, cultural tourism research, and cultural competitions [1]