玫瑰纯露

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新疆和田地区坚持“生态产业化、产业生态化”发展路径:沙漠种玫瑰 治沙又致富
Ren Min Ri Bao· 2025-09-15 04:18
电商培训教室里,如克牙木·吾加布拉奋笔疾书,记录着每一个直播运营的要点。"8月直播卖出3万 单。"看到手机上弹出的新消息,她的笔尖一顿,嘴角扬起。 27岁的如克牙木是新疆维吾尔自治区和田地区于田县依纳克特色农业农民专业合作社的负责人。她的父 亲吾加布拉·奥斯曼在乡政府的支持下,创办了这家以玫瑰种植为主的助农合作社。几年间,他们陆续 承包3000亩玫瑰花田,成为名副其实的玫瑰大户。到2020年,合作社已建成集种植、加工、销售于一体 的综合基地,为30多名村民提供稳定的岗位。 走进于田县的乡村,乡间小道旁,玫瑰簇拥绽放。村庄的公共空间被精心布置,以玫瑰为主题的花坛、 花境与民居相映成趣。于田县将玫瑰元素嵌入景观建设,让乡村越来越美。依托玫瑰种植基地,于田县 还开发多个生态旅游景点,游客既能欣赏玫瑰花海,还能参与玫瑰采摘、产品制作等。 和田地区工业和信息化局党组书记、副局长庞永明表示:"我们坚持'生态产业化、产业生态化'发展路 径,将玫瑰花等打造为治沙与增收双赢的特色产业。"和田全域玫瑰花种植面积达8.57万亩,去年产值 1.1亿元,今年预计超2.84亿元,实现"既播绿、又生金"。 于田县位于昆仑山北麓、塔克拉玛干 ...
沙漠种玫瑰 治沙又致富(砥砺奋进七十载 天山南北谱华章)
Ren Min Ri Bao· 2025-09-15 00:27
"我们的玫瑰,既治沙,又致富。"如克牙木说。当地主要种植的于田沙漠玫瑰,能有效固定流沙,改善 生态。去年11月28日,塔克拉玛干沙漠边缘阻击战空白区实现锁边"合龙",最后种下的正是10万株玫 瑰。一抹玫瑰红,终成治沙绿。 于田沙漠玫瑰侧根生枝发芽快,经科学培育,一株玫瑰2到3年就能形成一个宽2米到3米的花垄。这种玫 瑰植株密集,生长时,繁茂枝叶能有效阻挡风沙、降低风速,减轻风沙对地表的侵蚀,发达的根系还能 固沙,对稳定沙丘、改善沙漠生态环境大有益处。 算清生态账,也要算好经济账。近年来,于田沙漠玫瑰种植规模持续扩大。2024年,于田县玫瑰花产量 超1.2万吨,亩均产值3975元,带动4238户村民增收。不仅如此,产业形态也从单一种植转向多元深加 工。 新疆和田地区坚持"生态产业化、产业生态化"发展路径 沙漠种玫瑰 治沙又致富(砥砺奋进七十载 天山南北谱华章) 本报记者 贺 勇 阿尔达克 电商培训教室里,如克牙木·吾加布拉奋笔疾书,记录着每一个直播运营的要点。"8月直播卖出3万 单。"看到手机上弹出的新消息,她的笔尖一顿,嘴角扬起。 27岁的如克牙木是新疆维吾尔自治区和田地区于田县依纳克特色农业农民专业合作社的 ...
新疆和田地区坚持“生态产业化、产业生态化”发展路径 沙漠种玫瑰 治沙又致富(砥砺奋进七十载 天山南北谱华章)
Ren Min Ri Bao· 2025-09-14 22:09
电商培训教室里,如克牙木·吾加布拉奋笔疾书,记录着每一个直播运营的要点。"8月直播卖出3万 单。"看到手机上弹出的新消息,她的笔尖一顿,嘴角扬起。 27岁的如克牙木是新疆维吾尔自治区和田地区于田县依纳克特色农业农民专业合作社的负责人。她的父 亲吾加布拉·奥斯曼在乡政府的支持下,创办了这家以玫瑰种植为主的助农合作社。几年间,他们陆续 承包3000亩玫瑰花田,成为名副其实的玫瑰大户。到2020年,合作社已建成集种植、加工、销售于一体 的综合基地,为30多名村民提供稳定的岗位。 于田县位于昆仑山北麓、塔克拉玛干沙漠南缘,干旱少雨、昼夜温差大、日照充沛,为特定品种的玫瑰 提供了绝佳生长环境。当地有在庭院栽植玫瑰的传统,过去多用于制作花酱、点缀生活,如今,这朵花 绽放出别样的光彩。 "我们的玫瑰,既治沙,又致富。"如克牙木说。当地主要种植的于田沙漠玫瑰,能有效固定流沙,改善 生态。去年11月28日,塔克拉玛干沙漠边缘阻击战空白区实现锁边"合龙",最后种下的正是10万株玫 瑰。一抹玫瑰红,终成治沙绿。 于田沙漠玫瑰侧根生枝发芽快,经科学培育,一株玫瑰2到3年就能形成一个宽2米到3米的花垄。这种玫 瑰植株密集,生长时,繁茂 ...
从单打独斗到集体出海,新消费品牌掀起一场"中国潮流"风暴
Sou Hu Cai Jing· 2025-08-28 18:07
Core Insights - A new wave of Chinese brands is rapidly expanding in Southeast Asia, driven by a collective approach to market entry, contrasting with the previous individualistic strategies [3][4][9] - The success of brands like KKV and Mixue Ice City highlights the effectiveness of this "group army" strategy, allowing for shared resources and reduced entry barriers [4][10][16] Group 1: Market Dynamics - Southeast Asia is experiencing a "new consumption boom," with Chinese brands redefining market rules through collective efforts [3][4] - The region's young population, with a median age below 30, presents significant consumer potential, as these individuals are more open to new brands and products [21][23] - Cultural similarities, particularly in areas with large Chinese communities, lower the adaptation costs for Chinese brands entering these markets [23][24] Group 2: Brand Success Stories - Mixue Ice City has opened nearly 5,000 stores in Southeast Asia within two years, showcasing a rapid expansion strategy that resonates with local consumers [4][6] - Bubble Mart's LABUBU character has gained popularity in Thailand, indicating a shift in local consumer habits towards Chinese trendy products [6][8] - Brands like KKV are facilitating the entry of over 100 Chinese brands into Southeast Asia, significantly increasing their market presence and sales [9][10] Group 3: Innovative Business Models - KKV's model includes zero entry fees and comprehensive support for product certification and logistics, making it easier for brands to enter the market [10][16] - The establishment of a unified certification service and shared marketing strategies among brands enhances operational efficiency and reduces costs [16][17] - Data-driven decision-making through KKV's retail management system allows brands to quickly adapt to consumer preferences and optimize their offerings [17] Group 4: Strategic Advantages - The RCEP agreement has facilitated trade by reducing tariffs and improving logistics, further benefiting Chinese brands in Southeast Asia [25][26] - The ongoing infrastructure development in Southeast Asia provides ample opportunities for retail brands to establish a strong presence [27] - The rise of social media and e-commerce platforms has created new marketing channels, allowing brands to engage with consumers effectively [27][28] Group 5: Future Outlook - The success of Chinese brands in Southeast Asia is seen as a stepping stone for global expansion, with plans to replicate successful models in other regions [28][36] - The anticipated growth of KKV and its associated brands could lead to a significant increase in their international market share by 2027-2028 [32] - The overall trend indicates a shift from "Made in China" to "Created in China," emphasizing cultural influence alongside commercial success [36]
玫瑰纯露,凭什么火出圈?
洞见· 2025-07-12 10:50
Core Viewpoint - The article emphasizes the importance of hydration for skin health, stating that 90% of skin problems are caused by dehydration, and highlights the effectiveness of rose-based skincare products in addressing these issues [8][10][19]. Group 1: Skin Issues and Solutions - Many individuals experience various skin problems such as dullness, sensitivity, and large pores, which are indicators of severe dehydration [6][8]. - The article suggests that proper skincare products, particularly those containing rose water and essential oils, can significantly improve skin hydration and overall appearance [10][13][19]. Group 2: Product Recommendations - The article recommends specific products, including BISUTANG Damascus Rose Water, which is praised for its hydrating and soothing properties, and is described as a "miracle water" [19][23]. - Another highlighted product is Anfany Rose Essential Oil, which is noted for its rapid absorption and ability to enhance skin moisture, making it suitable for all skin types, especially oily skin [33][40][102]. Group 3: Pricing and Promotions - The BISUTANG rose water is priced at 73 yuan per bottle, with a promotional offer of 59 yuan for two large bottles, totaling 1000ml [26][29]. - The Anfany rose essential oil is offered at a competitive price of 69 yuan for one bottle, with discounts for multiple purchases [66][72].
苹果+玫瑰 “链”出更多“文旅果”
Si Chuan Ri Bao· 2025-06-27 22:29
Group 1: Agricultural Development - The apple and rose industries in Xiaojin County are significant agricultural products recognized nationwide [2] - The "shared farm" model allows consumers to adopt apple trees, enhancing the apple industry's value chain and attracting tourists [3][4] - The apple industry revenue has increased by 200% compared to 2019, benefiting local farmers through various income channels [4] Group 2: Rose Industry Expansion - Xiaojin County cultivates over 10 varieties of roses across 15,000 acres, with a processing facility that includes multiple production lines for rose products [5][6] - The rose industry generates over 50 million yuan, positively impacting 13 townships and 46 villages [6] - The annual rose harvest festival attracts over 200 guests, promoting collaboration and quality assurance in the rose supply chain [6][7] Group 3: Tourism Integration - The integration of research, processing, and tourism in the rose industry has led to the establishment of a national 3A-level tourist attraction and a provincial industrial tourism demonstration base [7] - Educational tourism projects have engaged over 4,000 participants, generating significant revenue for the local economy [7] - The local government plans to enhance educational tourism by developing various cultural and historical routes across the region [7]
田埂上的“高材生”——杭州“新农人”种出乡村振兴新图景
Hang Zhou Ri Bao· 2025-06-27 02:42
Core Perspective - The transformation of traditional agriculture to modern agriculture in Hangzhou is driven by a new generation of farmers known as "new farmers," who are often highly educated and come from various professional backgrounds [2][9]. Group 1: New Farmers and Their Impact - New farmers are contributing to rural revitalization and economic growth by leveraging their skills and knowledge to innovate in agricultural practices and rural tourism [2][9]. - The "new farmers" initiative in Hangzhou has trained approximately 48,000 individuals, significantly boosting rural collective economic income [9][10]. - Programs like the "5050" plan support young farmers in obtaining agricultural degrees, enhancing their capabilities to contribute to rural development [9][10]. Group 2: Case Studies of New Farmers - Lu Song, a new farmer, has implemented innovative strategies in rural tourism and local product promotion, leading to increased visitor engagement and economic activity in Huantan Village [3][4]. - Su Hong has modernized tea production through technology, improving efficiency and quality, which benefits local tea farmers [5]. - Chen Yuxia has developed a rose-themed tourism project that integrates agricultural production with high-value product development, enhancing local economic prospects [6][7]. Group 3: Educational and Institutional Support - Zhejiang Agricultural and Forestry University is actively involved in training leaders for rural industry revitalization, with a goal of cultivating 700 leaders by 2024 [10]. - The university plans to expand its educational offerings to meet the growing demand for skilled agricultural professionals, emphasizing the importance of practical training and collaboration with local industries [10][11]. - Hangzhou is focused on creating a supportive environment for young talents to engage in rural entrepreneurship, aiming to build a robust network of skilled individuals to drive rural development [11].
万亩玫瑰铺就“美丽经济”:四川小金县“金山玫瑰”采摘溯源季启幕
Zhong Guo Xin Wen Wang· 2025-06-26 15:09
Core Viewpoint - The sixth "Golden Mountain Rose" picking and tracing season has commenced in Aba Prefecture, Sichuan, highlighting the development of the highland rose industry and its integration with poverty alleviation and rural revitalization efforts [3][4]. Group 1: Industry Development - The "Golden Mountain Rose" is a unique variety cultivated in the high-altitude region of Xiaojin County, with an oil yield twice that of plain roses, earning it the nickname "liquid gold" [3]. - Xiaojin County has developed over 30 products from roses, including essential oils, pure dew, flower tea, and edible flowers, which are exported to international markets such as Bulgaria, Japan, and South Korea [3][4]. - The rose planting area in Xiaojin County has reached 15,000 acres, covering 46 villages across 13 townships, benefiting over 3,300 households with an average annual income increase of over 10,000 yuan [4]. Group 2: Technological and Financial Support - The development of the highland rose industry has been supported by the collaboration between Zhejiang Province and Xiaojin County, with significant investments in funds, technology, and expertise [4][5]. - The local government has implemented a development model involving party branches, companies, cooperatives, farmers, and bases, which has evolved from initial reluctance to voluntary participation in rose cultivation [4]. Group 3: Integration with Tourism and Culture - Xiaojin County is promoting the integration of the rose industry with tourism, culture, and parks, enhancing market reach and sales channels for the "Golden Mountain Rose" [5]. - The county has established various tourist attractions, including a 110-acre rose exhibition park and a 935-acre "Rose Valley," creating a full industry chain from planting to processing, sales, and experiential tourism [5].
国网张掖供电公司:护航千亩玫瑰绽放“浪漫经济”
Zhong Guo Neng Yuan Wang· 2025-06-24 09:18
Core Insights - The rose industry in Laojun Township has transformed a previously barren land into a prosperous agricultural sector, benefiting local residents through rose cultivation and related products [1][3]. Group 1: Industry Overview - Laojun Township is home to a 5,600-acre rose agricultural industry base, which integrates rose planting, processing, sales, and cultural display [3]. - The rose products, including rose pure dew, rose jam, and rose tea, are distributed to provinces such as Shandong and Anhui [3]. - The average daily rose harvest is over 1,000 pounds, with a significant investment of over 10 million yuan in the cultivation of the "Longmei No. 1" rose variety across 1,260 acres [3][5]. Group 2: Infrastructure and Support - A new 15-acre rose processing factory has been established to enhance the processing capabilities, including the construction of temperature-controlled storage facilities [5]. - The local power supply company has optimized low-voltage line layouts and installed a 200 kVA transformer to meet the increased electricity demand from the rose industry [5][6]. - The automated production line has improved processing efficiency, allowing for the production of over 500 tons of various rose products annually, generating an average annual sales revenue of 1 million yuan [6]. Group 3: Economic Impact - The rose industry has created direct employment for over 200 local residents and indirectly supported an additional 400 jobs, with cooperative farming involving over 100 households [6]. - Each acre of land in the rose cultivation area generates an additional income of approximately 3,500 yuan for local farmers [6]. - The development of the rose industry has contributed to the "fragrant economy," transforming previously unutilized land into vibrant rose fields [6][7].
国网兰州供电公司:电力护航“浪漫经济”一路生花
Zhong Guo Neng Yuan Wang· 2025-06-16 08:49
Core Viewpoint - The rose industry in Yongdeng County, Gansu Province, is experiencing a flourishing season, with significant contributions to local economy and employment through rose cultivation and processing [1][5]. Group 1: Company Overview - Gansu Dongfang Tianrun Rose Technology Development Co., Ltd. is a provincial high-tech enterprise that integrates rose seedling cultivation, planting, acquisition, research and development, processing, and sales [5]. - The company has established standardized processing workshops and advanced rose extraction production lines, producing products such as rose essential oil, rose pure dew, and rose jam, with an annual output value exceeding 30 million yuan [5]. - The company employs a "company + base + farmers" model, benefiting 198 poverty alleviation households with annual labor remuneration reaching over 7 million yuan [5]. Group 2: Industry Impact - Yongdeng County's rose planting area accounts for approximately 42% of the national total and nearly one-third of the global total, contributing significantly to Gansu's agricultural identity alongside "Tianshui Huaniu Apple" [5]. - The county has over 100,000 acres of rose cultivation, producing more than 25.8 million kilograms of fresh flowers annually, with an annual output value of about 600 million yuan, benefiting over 50,000 farming households with an average income increase of over 12,000 yuan per household [5]. Group 3: Power Supply Support - The State Grid Lanzhou Power Supply Company has focused on the power supply needs of the rose core production area, continuously upgrading the distribution network and enhancing power supply capacity [6]. - A dedicated power supply mechanism for the rose season has been established, ensuring efficient power supply and reducing costs for processing enterprises during peak production periods [9]. - In response to urgent power needs, the company has implemented a "green channel" for electricity supply, enabling rapid construction and extension of power lines to support local businesses [7].