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仰望的“后参数时代”:技术过剩能否转化为品牌护城河?
Tai Mei Ti A P P· 2025-11-27 15:21
Core Insights - The article discusses the evolution of Yangwang Automotive's brand strategy, moving from a focus on extreme technical specifications to establishing a high-end brand premium through engineering validation [2][3] - Yangwang's participation in the Guangzhou Auto Show showcases its new models, including U9X, U8L, and U7, as part of BYD's strategy to redefine luxury in the automotive market [2] Group 1: Technical Validation and Market Positioning - The U9X model achieved impressive performance metrics, including a Nürburgring lap time of 6 minutes and 59 seconds and a top speed of 496.22 km/h, which are significant in the automotive industry [3] - Yangwang aims to address historical shortcomings in China's automotive industry by validating its technologies through rigorous testing on both global and domestic tracks, thus enhancing its credibility in extreme conditions [3] - The U8L model shifts the brand narrative towards safety, targeting a demographic of Chinese entrepreneurs who prioritize physical safety over traditional luxury storytelling [5] Group 2: Challenges and Strategic Shifts - The U7 model faces significant challenges in the luxury sedan market, where consumer expectations for comfort and handling are high, competing against established brands like Porsche and Mercedes-Benz [6] - Yangwang's strategy of focusing on physical safety as a luxury attribute may face sustainability issues as the novelty of safety tests diminishes over time [5] - The company is attempting to transition from a "specification-heavy" approach to a more emotionally resonant brand identity, which is crucial for long-term success in the high-end market [7] Group 3: Future Outlook - Yangwang's strategy reflects a desire to build a technological moat in the high-end automotive sector, recognizing that technology advantages have a limited window of opportunity [7] - The company must internalize its technical specifications into a unique brand culture that resonates with high-net-worth individuals, which is essential for achieving true luxury status [7]
广州车展仰望U9X、U8L鼎世版、U7齐亮相
Cai Jing Wang· 2025-11-25 07:52
Core Insights - The Guangzhou International Auto Show showcased Yangwang's latest models, including the U9 Xtreme supercar, U8L luxury SUV, and U7 sedan, highlighting the brand's technological advancements and user engagement as it concludes its third year [1][9] Group 1: Product Performance - The Yangwang U9X set a new record for production electric vehicles at the Nürburgring with a lap time of 6 minutes and 59 seconds, and achieved a top speed of 496.22 km/h, marking significant milestones in automotive performance [3][4] - The U9X also completed engineering validations on four major domestic tracks, setting new lap records: 2 minutes and 04 seconds in Shanghai, 1 minute and 36 seconds in Zhuhai, 1 minute and 37 seconds in Zhuzhou, and 1 minute and 23 seconds in Chengdu [3][4] Group 2: Technological Innovations - The U9X incorporates advanced technologies such as the distributed drive system "Yisifang" and the fully active body control system "Yunlian-X," which enhance its performance on the track while also being applicable to everyday driving scenarios [4][5] - The U7 features the same core architecture as the U9, boasting 1,300 horsepower and advanced driving assistance systems, reinforcing its reputation for a smooth and controlled driving experience [5] Group 3: User Experience and Customization - The U7 introduced new color options, including "Starry Blue" and "Morning Light Orange," to cater to user preferences for personalization and luxury [5] - The U8L has undergone rigorous safety testing, demonstrating its structural integrity and advanced safety features, such as a night vision system capable of identifying potential collision risks in low visibility conditions [6] Group 4: Brand Philosophy and Market Position - Yangwang has established a comprehensive product lineup that includes supercars, flagship SUVs, and luxury sedans, maintaining a leading position in the global electric vehicle market through innovative technology and user-centric design [9] - The brand emphasizes a philosophy of "growing together with users," aiming to build deep connections with customers by fostering relationships beyond mere transactions [9]
潘展乐莅临,仰望诠释“自在掌控”新主张
Guan Cha Zhe Wang· 2025-11-24 10:05
仰望U9X 仰望 11月21日,第二十三届广州国际汽车展览会启幕。仰望汽车携限量超跑U9 Xtreme、仰望U8L鼎世版及 旗舰轿车仰望U7登场。其中,仰望U9X继拿下全球极速、圈速"双第一"之后,再度征服国内四大赛 道,刷新量产车圈速纪录;仰望U7发布"星河蓝"配色等全新选择,并同步宣布全新主张"自在掌控";仰 望U8L鼎世版此前已正式上市并开启交付。 仰望展台 仰望 历经三年发展,仰望已构建覆盖超级跑车、旗舰SUV与豪华轿车的完整产品体系。时值品牌发布第三年 收官之际,仰望集中展示年度技术及产品成果。 前不久,仰望U9X以6分59秒的成绩,登陆纽北官方圈速榜单,刷新量产电车圈速纪录,更以 496.22km/h的极速成绩,刷新全球汽车极速纪录。 此外,仰望正式发布U7全新产品主张"自在掌控"。仰望U7搭载分布式驱动系统易四方、全主动车身控 制系统云辇-Z,拥有1300匹马力的性能并保持哦稳定性。配合"天神之眼A"驾驶辅助三激光版提升主动 安全。 此外,广州车展前夕,仰望U8L鼎世版也进行了一系列极限测试,在日前公开的大树倾倒压顶测试中, 车辆成功经受住2吨重大树的多次连续砸击,车身结构依然完好;U8L搭载的 ...
U9X、U8L鼎世版、U7亮相广州车展 仰望展现全面发展新格局
Zhong Guo Jing Ji Wang· 2025-11-22 07:18
Core Insights - The company showcased its annual technological and product achievements at the Guangzhou International Auto Show, emphasizing its growth alongside users and the establishment of a comprehensive product system covering supercars, flagship SUVs, and luxury sedans [1][2] Group 1: Product Launch and Achievements - The U9X model has set new records, achieving the fastest lap time for production electric vehicles and a top speed of 496.22 km/h, highlighting its technological prowess [1] - The U7 model introduced a new color option "Starry Blue" and a new product proposition "Free Control," emphasizing extreme driving and elegance [1][2] Group 2: Engineering and Technical Innovations - The U9X has completed engineering validations on four major domestic tracks, achieving impressive lap times, showcasing the engineering team's dedication to automotive technology [2] - The U7 features a distributed drive system and advanced driving assistance technology, enhancing its performance and user experience [2] Group 3: User-Centric Design and Safety Features - The U7's new color scheme and design elements cater to the personalized expression needs of users, aligning with urban elites' pursuit of luxury and self-identity [3] - The U8L model demonstrated exceptional safety features through rigorous testing, including a tree impact test and advanced night vision systems, reinforcing its commitment to comprehensive safety [3] Group 4: Brand Philosophy and User Engagement - The company emphasizes a philosophy of "growing together with users," aiming to build a unique connection with customers through exceptional technology and user experience [3]
直击车展|仰望汽车全系车型亮相广州车展,仰望U7发布全新“星河蓝”配色
Xin Lang Ke Ji· 2025-11-21 13:16
Core Insights - During the 2025 Guangzhou Auto Show, Yangwang Motors showcased its supercar U9 Xtreme, luxury SUV U8L Ding Shi Edition, and flagship sedan U7, introducing a new color option "Galaxy Blue" and a new brand proposition "Free Control" [1] - The U9X achieved a record-breaking lap time of 6 minutes and 59 seconds at the Nürburgring, setting a new record for production electric vehicles, and reached a top speed of 496.22 km/h, establishing a new global speed record [1] - The U7 features a distributed drive system and a full active body control system, boasting 1,300 horsepower, and incorporates user feedback into its new product proposition [1] Product Testing and Features - The U8L Ding Shi Edition successfully passed extreme testing, including a tree impact test where it withstood multiple strikes from a 2-ton tree while maintaining structural integrity [2] - The U8L is equipped with a near-infrared night vision system that can reliably identify collision risks at a distance of 300 meters under extreme visibility conditions [2] - Notable business leaders from various well-known companies have become the first owners of the U8L Ding Shi Edition [2]
中国超跑仰望U9X斩获纽北权威认证 以双重突破彰显新能源汽车硬实力
Jing Ji Wang· 2025-10-27 07:59
Core Insights - The Chinese automaker, Yangwang, has achieved a significant milestone with its U9X model, recording a time of 6 minutes and 59.157 seconds at the Nürburgring, making it the fastest production electric supercar on the track [1][3] - The U9X also set a record for the highest speed of 496.22 km/h at the ATP test site in Germany, marking it as the first electric supercar to hold both track and speed certifications [1][3] Group 1: Performance Achievements - The U9X surpassed the previous record holder by nearly 6 seconds and is the first production electric supercar to break the 7-minute barrier at the Nürburgring, showcasing the reliability of Chinese manufacturing under extreme conditions [3][5] - The vehicle's performance is attributed to its 1200V ultra-high voltage platform, which provides sustained power output, and the "Easy Four" technology for precise torque distribution, along with the Yunlian-X intelligent suspension for cornering stability [5] Group 2: Industry Implications - The Nürburgring certification signifies a threefold leap for the Chinese automotive industry: technological breakthroughs in electric drive platforms and intelligent control, enhanced collaboration within the high-end manufacturing supply chain, and a shift from being a follower of technical standards to a leader in setting them [7] - This dual certification reflects the industry's ability to seize opportunities in the transition to new energy vehicles and emphasizes the importance of innovation as a driving force for future contributions to the global automotive industry [7]
中国超跑仰望U9X获纽博格林官方认证 以硬核实力重塑全球纯电性能标杆
Huan Qiu Wang· 2025-10-27 01:55
Core Insights - The Chinese automaker, Yangwang, has achieved a significant milestone by having its U9X model complete the Nürburgring Nordschleife in 6 minutes and 59.157 seconds, setting a record for production electric supercars [1][3] - This certification marks the first time a Chinese supercar has received international recognition at the renowned Nürburgring, highlighting China's technological leadership in extreme performance within the electric vehicle sector [1][3] Performance Metrics - The U9X's record time surpasses the previous leading model by nearly 6 seconds and is the first production electric supercar to break the 7-minute barrier at the Nürburgring [3] - The vehicle's performance is attributed to its 1200V ultra-high voltage platform, independent four-motor drive system, and lightweight carbon fiber body, enabling over 3000 horsepower and precise control [3] Technological Advancements - The U9X utilizes advanced technologies such as "Easy Four-Way" for real-time torque distribution to optimize steering trajectories and the Yunlian-X intelligent suspension system to minimize body roll, ensuring tire contact with the road [3] - The achievement reflects a collaborative breakthrough across China's entire automotive supply chain, including electric drive platforms, intelligent chassis, and material processes [3] Industry Implications - The Nürburgring certification is expected to drive innovation and further solidify the technological foundation of the Chinese automotive industry, showcasing "China's creation" in the global high-end automotive market [3]
体现技术进步自信,发挥后起之秀优势,中国车企借“赛道经济”瞄准高端俱乐部
Huan Qiu Shi Bao· 2025-09-25 22:32
Core Insights - In 2025, Chinese automotive brands are making significant inroads into the international automotive racing scene, challenging traditional automotive powerhouses from Europe, the US, and Japan [1] - Chinese brands are leveraging racing achievements to enhance their global brand image and showcase technological advancements, marking a shift towards a "track economy" that drives brand elevation and globalization [1] Group 1: Racing Achievements - BYD's brand Yangwang U9X set a new world record for electric vehicles with a speed of 496.22 km/h, surpassing many top gasoline sports cars [2] - The Chinese brand presence is increasing at the Nürburgring Nordschleife, with notable performances such as the Xiaomi SU7 Ultra and Yangwang U9X achieving impressive lap times [2][4] - Lynk & Co has achieved a remarkable "six years, seven championships" record in the World Touring Car Cup (WTCR), demonstrating the competitive capabilities of Chinese automotive brands [4] Group 2: Technological Advancements - The racing environment serves as a testing ground for vehicle technology, enhancing the electronic stability systems and transmission logic of vehicles, which in turn improves consumer models [4][9] - The "race-to-research" model allows companies to apply technical experiences gained from racing to marketable products, showcasing the complete technical capabilities of Chinese automakers [4][9] Group 3: Brand Value Enhancement - Participation in international racing events is crucial for Chinese brands to enhance their visibility and credibility, transforming abstract performance claims into tangible achievements like world championships [5][7] - The increase in audience engagement at events, such as the DTM weekend attracting 78,000 spectators, provides valuable exposure for participating brands [6] - Racing success is seen as a powerful tool for breaking down traditional perceptions of Chinese brands, establishing them as reliable and advanced in the global market [8][9] Group 4: Cultural and Economic Impact - The development of a robust racing culture is essential for the growth of the automotive industry, with countries like the UK serving as a model for integrating racing into the automotive economy [8] - The "track economy" is becoming a vital part of the Chinese automotive industry, fostering technological innovation, talent development, and brand culture [9]
496.22km/h:仰望U9X刷新记录,但燃油车领地真的崩塌了吗?
Tai Mei Ti A P P· 2025-09-23 23:37
Core Viewpoint - The recent achievement of the仰望U9 Xtreme (U9X) reaching a speed of 496.22 km/h marks a significant milestone in the automotive industry, showcasing the potential of electric vehicles to surpass traditional fuel-powered supercars in speed [2][3]. Technical Innovations - The U9X utilizes a groundbreaking 1200V ultra-high voltage platform and features four electric motors with a maximum speed of 30,000 RPM, delivering over 3000Ps of power and a power-to-weight ratio of 1217 Ps/t [3]. - The vehicle incorporates advanced cooling systems and upgraded components to maintain performance at high speeds, with the battery designed for a 30C discharge rate, allowing for stable acceleration and deceleration [3]. - Innovations in vehicle dynamics include titanium-carbon ceramic brake discs and a specialized semi-slick tire developed in collaboration with佳通, utilizing aramid fibers to withstand centrifugal forces at high speeds [3][5]. Comparison of Powertrains - Unlike fuel vehicles that require complex engineering to increase speed, electric motors provide instantaneous high torque and a broader power range, making it easier to achieve high performance through multi-motor configurations [4]. - The U9X's design represents a shift from traditional mechanical enhancements to a more integrated technological approach, emphasizing system collaboration over individual component limits [5]. Market Implications - Despite the impressive speed record, the U9X's appeal is limited, with only 30 units available globally, indicating that such high-performance vehicles may not cater to the average consumer [6]. - The pursuit of speed in electric vehicles raises concerns about energy consumption and safety, as real-world applications of such speeds are virtually non-existent outside controlled environments [6]. - The industry must focus on practical aspects such as safety, durability, and charging efficiency rather than solely on speed, as excessive emphasis on speed may lead to diminishing returns in user experience [6]. Future Considerations - The achievement of 496.22 km/h by the U9X is a notable technological milestone, reflecting the capabilities of Chinese brands in the high-performance automotive sector [6]. - The critical question for the industry is whether the advancements in electric vehicle technology can translate into broader market applications and competitive advantages beyond speed [6].
国产新能源品牌转向技术战
Bei Jing Shang Bao· 2025-09-23 16:18
Core Viewpoint - The article highlights the significant technological advancements made by BYD's brand, Yangwang, particularly with the Yangwang U9X, which has achieved a new world record speed of 496.22 km/h, surpassing the previous record held by Bugatti Chiron Super Sport [1][2]. Group 1: Technological Breakthroughs - The Yangwang U9X is equipped with a fully self-developed disruptive technology solution, including the world's first mass-produced 1200V ultra-high voltage platform and a race-level blade battery with a discharge rate of 30C [2][5]. - The vehicle's performance is further enhanced by four high-speed motors, each capable of 30,000 RPM, resulting in a total power output exceeding 3,000 horsepower [2][5]. - The U9X has also demonstrated impressive track performance, achieving a lap time of 6 minutes and 59.157 seconds at the Nürburgring Nordschleife, a highly challenging racing circuit [3]. Group 2: Industry Trends - The automotive industry is shifting from price competition to a focus on technological innovation, with companies increasingly investing in R&D to build competitive advantages [4][7]. - BYD is transitioning from a phase of price wars to a technology-driven strategy, with plans to enhance its high-end offerings and maintain its market leadership in the electric vehicle sector [4][6]. - The Chinese government is encouraging this shift by promoting the development of key technologies such as automotive chips and solid-state batteries, aiming to create high-quality supply that meets consumer demands [6][7]. Group 3: R&D Investment - BYD's R&D investment reached 30.9 billion yuan in the first half of 2025, marking a 53% increase year-on-year, solidifying its position as a leader in R&D spending within the A-share market [5]. - The company has cumulatively invested over 210 billion yuan in R&D, supported by a team of 120,000 engineers focused on core technologies [5][6]. - Continuous R&D investment is seen as crucial for creating new demand and strengthening technological barriers in the competitive landscape of the automotive industry [6][7].