运动员商业价值

Search documents
C罗成为足坛首位亿万富翁
财富FORTUNE· 2025-10-10 15:26
从出身贫寒到跻身超级富豪之列,克里斯蒂亚诺·罗纳尔多(Cristiano Ronaldo)高达14亿美元的净资产证明,这位全 球粉丝数量最多的运动员,同时也是一位精明商人。图片来源:Stefan Matzke - sampics/Getty Images 克里斯蒂亚诺·罗纳尔多长期稳居足球史上最伟大射手之列,在曼联、皇家马德里和尤文图斯等欧洲顶 级俱乐部效力,令数百万球迷为之倾倒。如今他再创里程碑,成为足坛史上首位亿万富翁。 据彭博亿万富翁指数,凭借高额代言费、精明投资及创纪录薪资,罗纳尔多的净资产已突破14亿美元大 关。其与沙特俱乐部利雅得胜利续签的最新合约,据称价值逾4亿美元,且全额免税。 然而,罗纳尔多如今的巨额财富与显赫名声,与其卑微出身形成鲜明对比。他曾公开谈及自己在葡萄牙 马德拉岛成长时经历的贫困岁月。 "我十一二岁的时候,家里穷得叮当响。"他2019年接受ITV采访时回忆道。作为家中四个孩子里最小的 一个,父亲酗酒成性,家庭经济拮据到母亲曾考虑堕胎。他和兄弟姐妹常深夜守在当地麦当劳门外,盼 着员工能偷偷把剩下的巨无霸汉堡给他们。 如今40岁的罗纳尔多表示,即便几十年过去,自己已坐拥价值数十亿美元 ...
乒乓球商业价值第一人,为什么是樊振东?
Hu Xiu· 2025-08-19 07:04
Core Insights - Fan Zhendong, at 28 years old, is expanding his capital landscape globally, with a significant increase in endorsement deals despite his drop in world ranking [1] - He has secured endorsements across eight major sectors, including Anta, Armani, Cadillac, and MLB, indicating his broad commercial appeal [1] - Anta has even registered the personal trademark "FZD" for him, showcasing the brand's commitment to leveraging his marketability [1] Summary by Categories Endorsements and Brand Partnerships - The number of endorsements for Fan Zhendong has surged, highlighting his status as a highly sought-after athlete in the commercial space [1] - His partnerships span various industries, reflecting his versatility and the diverse appeal of his brand [1] Market Position and Value - Fan Zhendong is recognized as the most commercially valuable athlete in the history of Chinese table tennis, underscoring his significant impact on the sport and its marketability [1] - The loyalty of his fan base plays a crucial role in attracting brands, making him a valuable asset for companies looking to enhance their visibility [1]
费德勒成首个身家超10亿美元的网球运动员
第一财经· 2025-07-08 16:08
Core Viewpoint - Roger Federer has become the first tennis player with a net worth exceeding $1 billion, highlighting the financial success of top athletes in converting their fame into wealth [1][2]. Group 1: Federer’s Career and Achievements - Federer announced his retirement from professional tennis in September 2022, citing challenges including injuries and surgeries over the past three years [4]. - Throughout his career, Federer achieved remarkable statistics, including 103 singles titles and 20 Grand Slam championships, making him one of the most successful players in tennis history [4]. - In 2020, Federer earned $106 million, ranking first among athletes, and even in his retirement year, he ranked seventh with an income of $90.7 million, of which $90 million came from off-court earnings [5][8]. Group 2: Earnings and Endorsements - Top athletes like Federer derive significant income from endorsements rather than just prize money, with Federer’s major endorsement deal with Uniqlo valued at $300 million over ten years [7][9]. - The sports industry, particularly tennis, has a high level of gender equality in prize money, with all four Grand Slam tournaments offering equal pay for male and female players [5]. - In 2023, tennis players dominated the list of the highest-paid female athletes, with seven out of ten being tennis players, showcasing the sport's lucrative nature [5]. Group 3: Investment Ventures - Federer has also engaged in investments, notably in the Swiss running shoe brand On, which has seen rapid growth with a compound annual growth rate of 85% over the past decade [9]. - On's stock surged after its IPO, and the company reported a net sales figure of 2.318 billion Swiss francs (approximately 18.875 billion RMB) in 2024, reflecting a 29.4% year-over-year growth [9].
费德勒成首个身家超10亿美元的网球运动员,顶尖运动员靠什么赚钱?
Di Yi Cai Jing· 2025-07-08 11:53
Core Insights - Roger Federer has become the first tennis player with a net worth exceeding $1 billion, currently estimated at $1.3 billion [1][3] - Despite retiring, Federer remains a significant figure in tennis, having achieved remarkable career statistics, including 103 singles titles and 20 Grand Slam championships [2] - Federer's income primarily comes from endorsements and off-court activities, with a notable $300 million deal with Uniqlo [6][9] Group 1: Earnings and Financial Success - Federer consistently ranks among the highest-earning athletes, with his 2020 income reaching $106 million, placing him first [3] - In 2022, he still ranked seventh in global athlete earnings with a total income of $90.7 million, of which $90 million was from off-court activities [6] - The tennis industry has a high level of media exposure, contributing to substantial off-court earnings for athletes, with tennis players dominating income rankings [4] Group 2: Investment and Business Ventures - Federer has invested in the Swiss running shoe brand On, which has seen rapid growth, with a 45% stock price increase upon its IPO [9] - On's net sales have grown at a compound annual growth rate of 85% over the past decade, with projected sales of 2.318 billion Swiss francs in 2024, a 29.4% increase year-over-year [10] - The brand's profitability has also surged, with a net profit increase of 204.5% to 242 million Swiss francs [10]
看啥,脑子里想的都是钱
猫笔刀· 2024-07-27 14:10
今天打开手机几乎都在讨论巴黎奥运会的开幕式,我肯定不会熬夜看这个,现在短视频这么发达,早上爬起来刷几个精彩片段就够了。 很多人都在调侃巴黎奥运会办的简陋,舍不得花钱,我去查了一下总支出预算在90亿美元左右,差不多一半场馆建设,一半运营,这个金额确实不贵,比 较一下东京是130亿,里约是140亿,伦敦是150亿。 至于北京那一届情况比较复杂,奥组委直接公布的支出成本是202亿人民币,大概接近于30亿美元,但这个是直接成本,钱花了就没了。另外政府当时为 了迎接奥运会还进行了大量的城市改造,媒体报道这一块的成本接近3000亿人民币,也就是网络上广为流传的400亿美元办奥运说法的来源。 城市改造的钱该不该算在奥运成本里,这事见仁见智,彼时北京正处于快速发展的阶段,我当年在东四环边上买房,售楼处周边不是工地就是荒地,路边 的草长的比人还高,在这种背景下修建的大量奥运设施,会开完了以后也都用上了。北五环修的那个巨大的奥森公园,一直到今天都是北京老百姓最热门 跑步遛弯的地方。 巴黎是一座成名已久的国际化大都市,肯定不需要花那么多钱基建,再加上最近几届的奥运会经济收益不理想,里约和东京都亏了不少钱,民众普遍有抵 触情绪,省钱 ...