运动眼镜

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骑行进阶,安全与文明同行(健身视野·服务站)
Ren Min Ri Bao· 2025-08-25 22:40
Group 1: Night Riding Safety - Night riding presents unique challenges such as reduced visibility and increased potential dangers, requiring riders to master specific skills and strategies [2][3] - Essential equipment for night riding includes front lights with a minimum brightness of 300 lumens and rear lights with a flashing mode, along with reflective clothing and accessories [2] - Riders should choose well-lit routes and utilize navigation apps to avoid unlit roads and potential hazards [2] Group 2: Weather Conditions - Riding in rain increases braking distance to 2-3 times longer than on dry surfaces, necessitating early braking techniques [4] - In strong winds, maintaining a low center of gravity and adjusting gear ratios can help manage resistance and stability [4] - Ice and snow present significant challenges, with recommendations to push the bike in icy conditions and consider using studded tires for better grip [5] Group 3: Road Etiquette and Safety - As cycling becomes more popular, the importance of cycling etiquette grows to prevent conflicts and ensure public safety [6] - When overtaking, cyclists should signal from at least 15 meters away and maintain a distance of over 1.5 meters from other vehicles [6] - In group riding, the lead cyclist should communicate road conditions and maintain a stable line to avoid accidents [6] Group 4: Maintenance After Adverse Conditions - Post-ride maintenance is crucial after riding in adverse weather, including cleaning the chain and checking brake wear to prevent corrosion and damage [5]
2025年第29周:美妆行业周度市场观察
艾瑞咨询· 2025-07-22 07:06
Core Insights - The article discusses the evolving landscape of the beauty industry in China, highlighting trends in sports eyewear, the reshuffling of beauty influencers on Douyin, the competition for talent in the OTC channel, and the growth potential of domestic cosmetic brands amidst economic cycles [1]. Industry Environment - Sports eyewear is becoming a staple for fitness enthusiasts, combining functionality and fashion, with a projected market size of 73 billion yuan by 2025 [2]. - The Douyin beauty sales leaderboard has seen a reshuffle, with top influencers stabilizing and new entrants like "Li Baobao" achieving significant sales, indicating a shift towards brand self-broadcasting [3][4]. - The beauty industry is experiencing a talent war in the OTC channel, driven by the rapid growth of functional skincare products, with sales expected to reach 2.27 billion yuan in 2023 [5]. - The Chinese cosmetics market is projected to reach 1,073.8 billion yuan in retail sales by 2024, with domestic brands increasing their market share to 55% [6]. - In Q2 2025, the beauty market saw a capital rebound, favoring tech-driven companies and innovative product segments, with significant investments in biotechnology and raw material innovation [7]. - Douyin's June beauty rankings show a strong rise of domestic brands, with 18 local brands in the top 20 for color cosmetics, driven by competitive pricing and effective marketing strategies [8]. Brand Dynamics - L'Oréal acquired the professional hair care brand Color Wow, valued at approximately 1 billion USD, enhancing its position in the professional beauty sector [11]. - Bi Yin Le Fen is facing challenges with a significant drop in market value and negative profit growth, prompting a strategic shift towards a younger demographic [12]. - The brand Wenxian is focusing on Chinese cultural narratives in high-end perfume, aiming for balanced online and offline growth [17]. - Beijing Plant Doctor's IPO application has been accepted, with plans to raise 1 billion yuan for marketing and R&D, despite challenges in its franchise model [15]. - Sam's Club is rapidly growing in the beauty market, leveraging bulk purchasing and a membership model to offer competitive pricing [16]. - The biotechnology company Lian Kang is entering the beauty sector with a new product line, emphasizing a comprehensive care system and innovative ingredients [18]. - The beauty company APR, founded by a Korean tech entrepreneur, has seen its market value exceed 4 billion USD, driven by social media marketing [19].
为什么运动眼镜,开始成了运动达人标配?
3 6 Ke· 2025-07-01 04:27
运动达人的装备已经从手表、服饰、鞋子,开始卷到了运动眼镜。 在小红书上,运动眼镜话题的浏览量超过两千多万,其中的帖子内容早已超出最初的户外运动,延展到了骑行、跑步、篮球、羽毛球等各个赛道,成为各 项运动中都不可或缺的装备之一。 一众运动员和明星如汪顺、周琦,以及黄景瑜、王一博等等在日常穿搭中对运动眼镜的偏爱,更进一步证明了这个新晋单品的热度。 黄景瑜佩戴运动眼镜 对同样爱时髦的运动人来说,眼镜是穿搭的点睛之笔。 在时尚完成度主要靠脸的当下,戴上墨镜可以直接弥补没有化妆的疲惫、运动到极限的脸部肌肉代偿,或是还不熟练的拍照表情管理。而在不同颜色的高 级镭射光面之下,哪怕是拼多多冲锋衣也看起来像是户外老炮的松弛。 当然,审美层面之外,运动眼镜的功能性也被越发重视。对户外人来说,眼镜是阻挡紫外线和强光的重要装备,不同的颜色也往往拥有不同的功效。而对 篮球、羽毛球爱好者,其也可以防止被一球爆头伤到眼睛的危险。 随着运动眼镜市场的勃发,品牌们已经从镜片技术卷到了智能眼镜。近日,Oakley与Meta 已正式达成合作,共同开发智能眼镜产品。小米也在上周发布 旗下首款1999元智能眼镜,可实现一键变色、骑行视频录制、AI识别 ...