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福田区政协推动时尚消费与体育产业联动
Sou Hu Cai Jing· 2025-08-27 04:49
基于调研结果,福田区政协提出了多项具有前瞻性和可操作性的建议。一方面,鼓励时尚品牌与体育赛事、体育俱乐部开展深 度合作,通过赞助、联名产品等方式,将时尚元素融入体育赛事,提升赛事的观赏性和商业价值;另一方面,支持体育产业向 时尚化、生活化方向发展,开发更多符合年轻消费者喜好的体育产品和服务,如时尚健身课程、体育主题派对等,拓宽体育消 费的边界。 在福田区政协的积极推动下,一系列合作项目应运而生。某知名时尚品牌与本地马拉松赛事达成合作,推出了限量版运动装 备,不仅为赛事增添了时尚气息,也带动了品牌销量的增长。同时,多家体育俱乐部开始尝试与时尚博主、网红合作,通过社 交媒体平台推广体育文化,吸引了大量年轻粉丝的关注。 此外,福田区政协还倡导举办时尚体育嘉年华等活动,将时尚展示、体育竞赛、互动体验融为一体,为市民提供了全新的消费 体验。这些活动不仅丰富了市民的文化生活,也有效促进了时尚消费与体育产业的融合发展。 时尚消费与体育产业,看似两个截然不同的领域,实则蕴含着巨大的融合潜力。随着人们生活水平的提高和消费观念的升级, 体育不再仅仅是竞技的代名词,更成为了健康生活、时尚潮流的重要组成部分。而时尚消费,则以其独特的 ...
运动品牌靠时尚“贴金”
3 6 Ke· 2025-07-08 23:44
Core Viewpoint - The collaboration between sports brands and fashion designers has become increasingly common, but the market is nearing saturation, leading to consumer fatigue and challenges in maintaining brand identity [1][5][13] Group 1: Collaboration Trends - Sports brands have increasingly partnered with fashion and luxury brands to reach younger consumers and inject new design inspiration [1][4] - The initial collaborations, such as Nike with Sacai in 2015, were well-received and showcased innovative designs that blended fashion with sports [2][4] - The pandemic and the rise of athleisure have prompted sports brands to further penetrate the fashion industry, seeking to attract a broader consumer base [4][6] Group 2: Challenges in Collaboration - As collaborations proliferate, issues of product homogeneity arise, with many joint products lacking a true sports essence [5][6] - Fashion brands often dominate the design process, which can lead to sports brands being perceived as secondary players in these partnerships [7][8] Group 3: Emotional Connection and Storytelling - Emotional value and storytelling behind sports products are crucial for engaging consumers, as seen in Puma's collaboration for special edition jerseys that reflect team histories [8][11] - The design of these jerseys not only caters to fans but also appeals to fashion-conscious consumers, differentiating them from typical logo-heavy collaborations [11] Group 4: Future Outlook - The global sports leisure market is projected to reach $540 billion by 2027, indicating a significant opportunity for brands [13] - To stand out in a crowded market, sports brands must assert control over product design and leverage cultural narratives and emotional connections [13] - Successful future collaborations will hinge on effectively conveying the spirit of sports and the stories behind products, achieving a synergistic effect [13]
CASETiFY多项活动来袭,Sporty & Rich限时空间落地上海 | 一周有品指南
Xin Lang Cai Jing· 2025-05-21 07:01
Group 1 - Sporty & Rich launched its "Wellness Club" lifestyle space in Shanghai, marking its debut in China, featuring a vintage-inspired design and the latest SS25 collections [3] - Meridiani showcased its "my home is ME" theme at the 2025 Milan International Furniture Fair, emphasizing personalized living spaces and introducing new products like the Roger sofa and Frank table series [5] - CASETiFY held a pop-up event in Shanghai to launch its new CASETiFY TRAVEL series, featuring immersive travel experiences and showcasing the durability of its travel products [7][12] - CASETiFY collaborated with Korean illustrator moonlab_studio to release the Maltese line dog artist series, inspired by summer themes, with exclusive products available at a pop-up event [9] - Xiaoxian Dun launched a Mother's Day limited "Daylily" gift box, combining traditional craftsmanship with modern design to honor mothers [16] - Bang & Olufsen released the limited edition Beoplay H100 headphones in collaboration with Charles Leclerc, featuring a design inspired by the tranquility of the Monaco coast [18][19] - Liebherr upgraded its Monolith collection, integrating advanced preservation technology and elegant design for high-end kitchen appliances [21] - Saint-Louis introduced new whiskey glasses in its Twist 1586 series, enhancing the tasting experience with specially designed glassware [23] Group 2 - Ron Rocco's solo exhibition "The Elegant Universe" opened in Shanghai, blending art and science through various media, inspired by physicist Brian Greene's work [26] - The "Echo: Baolong Museum Aesthetic Education Series Exhibition" was launched, showcasing classic stories from "Journey to the West" through the works of renowned Chinese painter Dai Dunbang [29]
从香蕉到家具,“除了涨价别无选择”!特朗普让沃尔玛“吞下”关税成本
Di Yi Cai Jing· 2025-05-18 10:38
Group 1: Consumer Confidence and Economic Impact - The University of Michigan's Consumer Confidence Index has declined for the fifth consecutive month, with an initial value of 50.8, marking the second lowest in history [1][9] - Consumer perceptions of their current financial situation have reached the lowest level since 2009 [9] Group 2: Price Increases by Retailers - Walmart's CEO Doug McMillon stated that due to the current scale of tariffs and thin profit margins, the company cannot absorb all cost increases, making price hikes unavoidable [1][3] - Price increases are not limited to non-essential goods; essential items like bananas have seen price rises from $0.50 to $0.54 per pound [3] - A survey by cross-border e-commerce platform Joor found that 85% of fashion brands plan to raise prices due to tariff costs, with 96% of U.S. retailers and 82% of non-U.S. retailers also planning price hikes [3] Group 3: Specific Company Actions - Companies like Stanley Black & Decker and various fashion brands have already implemented price increases, with Stanley announcing price hikes for tools and outdoor products [3][5] - Ford Motor Company plans to raise prices on three models produced in Mexico by up to $2,000, effective at the end of June [5][6] - Luxury brands such as Hermès and Ferrari have also announced price increases in response to rising tariffs [6] Group 4: Broader Economic Context - The U.S. retail sales growth slowed in April, with a month-over-month increase of only 0.1%, significantly down from a revised 1.7% in March [9] - The ongoing tariff policies have led to public confrontations between President Trump and major retailers, including Walmart and Amazon, regarding price increases and tariff impacts [7][8]
绿茶集团招股;Tory Burch亚太地区总裁履新
Sou Hu Cai Jing· 2025-05-11 14:39
IPO Dynamics - Green Tea Group Limited has initiated its IPO process, set to end on May 13, 2025, with plans to list on the Hong Kong Stock Exchange under the stock code "6831" on May 16, 2025 [3] - The company plans to issue a total of 168,364,000 shares, with 16,836,400 shares available for public offering in Hong Kong and 151,527,600 shares for international offering [3] - Green Tea Group ranks third in the number of restaurants and fourth in revenue among casual Chinese restaurant brands in mainland China, indicating its market scale and strength for an IPO [3] Acquisition Dynamics - The Australian Competition and Consumer Commission (ACCC) has begun an informal assessment of Lactalis' proposal to acquire assets from Fonterra, with Rothschild acting as an advisor for Lactalis [5] - The ACCC is seeking public feedback on the acquisition, highlighting potential overlaps in raw milk procurement, dairy processing, and supply to food service businesses [5] - The acquisition could impact consumers and the market, as Lactalis may leverage its global network to enhance the visibility of Mainland Group's brands [5] Brand Dynamics - A Bathing Ape (Bape) has collaborated with singer JJ Lin to launch a limited edition series, coinciding with his concert tour [7] - The collection features three items designed in JJ Lin's favorite purple color, including a notable Bape Sta Color Camo Purple sneaker [7] - This collaboration is expected to create a new wave of demand due to the combination of Bape's streetwear appeal and JJ Lin's celebrity influence [7] Financial Data - Puma reported a 63.7% decline in EBIT for Q1 2025, dropping from €159 million to €57.7 million, with sales slightly increasing by 0.1% to €2.07 billion [22] - Sales in the Europe, Middle East, and Africa region grew by 5.1% to €891.7 million, while the Americas saw a 2.7% decline to €753.7 million, primarily due to poor performance in North America [22] - The Asia-Pacific region experienced a 4.7% sales decline to €430.5 million, with ongoing weakness in the Greater China market being a significant factor [22] - Pandora achieved a 7% organic sales growth in Q1 2025, with total sales reaching 7.35 billion Danish Krone, driven by an 18% increase in online sales [25] - The company maintains its forecast for 2025, expecting organic growth between 7% and 8%, with notable growth in the U.S. market at 11% [25] - European sales grew by 4%, with strong performances in mature markets like Spain and Portugal [25] Personnel Dynamics - Tory Burch has announced three management appointments, with Thibault Vilet becoming the new President for Asia-Pacific, Japan, Europe, and the Middle East [29] - Paolo Zullo has been appointed as the President for Europe and the Middle East, effective July 2025, overseeing retail, e-commerce, and distribution in the region [29] - Joshua Chen will join the brand, with Vilet continuing to report to CEO Pierre-Yves Roussel [29]
拉夫·劳伦CEO:员工有时候需要“当头棒喝”,才能听得进去建议
财富FORTUNE· 2025-05-06 12:34
拉夫·劳伦首席执行官帕特里斯·卢韦特表示,在职场中面临重大问题时,果断地解决这些问题对员工的职业发展 至关重要。图片来源:Hollie Adams/Bloomberg via Getty Images 如今执掌一家《财富》美国500强公司绝非易事,但适度的刚柔并济才是长久经营之道。 对拉夫·劳伦首席执行官帕特里斯·卢韦特而言,这意味着在提供负面反馈时,必须开门见山直奔主题。 卢韦特在LinkedIn《This is Working》播客中表示:"若员工存在重大问题,应该直截了当地指出问题。 有时人们需要当头棒喝,因为温言软语未必能点醒梦中人。" 这位60岁的掌门人表示,对于屡次错过关键节点等严重问题,必须态度严厉,但对于诸如条理性欠佳等 非原则性瑕疵,他会先着重肯定员工的优势,然后再提供改进建议。 卢韦特表示:"要以创造发展机遇作为出发点向员工提供反馈。"卢韦特自2017年起执掌该时尚品牌。他 补充道,这是他在宝洁(Procter & Gamble)近三十载职业生涯中领悟到的管理智慧。 他说道:"你必须把大部分时间投入到自己擅长的事情上。比如将80%的时间投入优势领域,20%的时 间用于处理机会。如果将所有时 ...
腾讯游戏整合天美工作室;TikTok电商将上线墨西哥;普拉达考虑收购范思哲丨百亿美元公司动向
晚点LatePost· 2025-01-11 03:05
腾讯游戏整合天美工作室。 腾讯游戏今日发布内部信,宣布将旗下天美工作室群整合为全新的 4 大研发子工作室,分别为新天 美 J1(纪泽峰)、新天美 L1(李旻)、新天美 J3(姚远)、新天美 T1(单晖)。此前,天美的工 作室一度超过 10 个,汇报关系错综复杂,一些工作室有近千名员工,一些工作室仅有近百人,很 难有充沛的人力投入到新的在研项目。 接近腾讯的人士告诉我们,本次调整希望保持较为扁平的架构,让团队间关系更简单,信息传递不 失真。调整也有利于集中力量办大事,过去在组织冗余的情况下,跨团队攻坚项目需要特别调配人 力支持,管理成本较高。 中国游戏行业剧烈转向的今天,游戏从有确定方法论的赚钱机器变成了一个不稳定的 IP 和内容创 造生意。基于此,游戏公司也不得不将更多的钱和资源砸向一款游戏,冒更大的风险,以确保它有 超出同行的品质。 TikTok Shop 1 月 13 日起进军墨西哥。 TikTok Shop 将于 2025 年 1 月 13 日正式进军墨西哥市场,开启店铺入驻和达人权限申请,预计 2 月初启动达人带货,中旬正式向用户开放下单购买。上线后,用户会有三单五折的权益,商家则享 有限时免佣免邮权 ...