在"释放体育消费潜力，进一步推进体育产业高质量发展"的政策东风下，一场以足球为媒、链接全民健 身与消费活力的绿茵盛宴正席卷全国。2025川超联赛于9月开幕后，热度持续攀升，门票销售火爆，现 场氛围热烈。这场覆盖全省21个市州、横跨一整年的足球盛事点燃了四川球迷的热情，发展成一场融合 体育、美食、文旅的全民狂欢。 作为赛事官方供应商，建行四川省分行积极落实省委、省政府"赛事+文旅"促消费政策，着力打造贯穿 赛前、赛中、赛后的全周期服务链，助力赛事热力升级，并通过"观一场赛事、品一餐美食、购一项优 惠、享一段旅程"，将消费惠民切实带到消费者和商户身边。 服务绿茵盛宴 将金融服务嵌入火热的民生场景，是建行四川省分行在本届川超联赛中的一次价值延伸。在川超多个主 场赛事现场，该行以"建行川超嘉年华"的形式走近市民，将品牌融入绿茵激情。 赛场内，印有建行品牌LOGO的A字板、道旗有序铺展，"足球看川超、生活有建行"的Tifo（大型横 幅、拼图）在球迷看台形成橙色浪潮。赛场外，建行展位、"郎酒+建行"互动展位前人潮涌动、活动多 多，工作人员热情地帮观众领取"建行球迷礼包"、向现场商家提供"活动加盟"咨询，同时把数字人民 币 ...

Core Insights - The State Council's recent implementation opinion encourages financial institutions to enhance their services by integrating financial resources with real economy demands, focusing on a "finance + scenario" model to support digital economy, industrial upgrades, and livelihood security [1][2] Group 1: Financial Services and Digital Economy - Banks are urged to move beyond traditional service boundaries and create a new ecosystem that deeply integrates financial services with various scenarios, particularly in the digital economy [1] - The focus should be on building a technology-driven financial scenario foundation, utilizing data as a core element to develop innovative financial models that seamlessly connect financial services with digital life and production [1][2] Group 2: Industry Transformation and Financial Support - Banks should shift from "single-point services" to a "full-chain empowerment" approach, addressing the needs of industries such as manufacturing, transportation, smart logistics, and modern agriculture [2] - In manufacturing, banks can develop products like "flexible production line renovation loans" and "zero-carbon park green credit" to support digital transformation [2] - For smart logistics, integrating data from "smart ports + unmanned transport + warehouse management" can lead to innovative financing solutions that match logistics nodes with capital flow in real-time [2] Group 3: Social Governance and Livelihood Services - Financial services should also be embedded in public services, healthcare, elderly care, and cultural tourism, focusing on convenience and comprehensiveness [2][3] - The competition for scenarios has become a core battleground for financial services to the real economy, with banks encouraged to prioritize comprehensive application scenario construction as a key transformation task [3]

Core Insights - China Postal Savings Bank's Qingdao branch is focusing on "expanding domestic demand and promoting consumption" by integrating financial services into various aspects of consumer spending through credit card innovations and collaborations with government and enterprises [1][2] Product Innovation - The bank emphasizes product innovation as a foundation for stimulating consumption, offering tailored financial products such as zodiac-themed credit cards for cultural enthusiasts, co-branded cards with Hema and Luckin Coffee for new customers, and a premium platinum card for high-end clients [1] Consumer Incentives - A comprehensive discount network is established to continuously boost consumer activity, including online partnerships with platforms like Alipay, Douyin, and JD.com, providing various payment discounts, and offline promotions in shopping districts and convenience stores [1] Government and Enterprise Collaboration - The bank collaborates with Qingdao JD MALL to launch a promotional campaign that combines government subsidies with bank discounts, significantly reducing costs for consumers purchasing home appliances [1] Future Directions - The bank plans to further expand into education and cultural tourism sectors, aiming to enhance financial services that support consumer markets and contribute to the high-quality economic development of the Qingdao region [2]

Group 1 - The core idea of the event is to stimulate consumer spending and provide diverse, high-quality consumption experiences through a collaboration between China Construction Bank (CCB) Guangxi Branch and Fu'anju [1][3] - The event integrates various consumption scenarios including finance, home furnishings, home decoration, and automotive consumption, offering special benefits and financial services to enhance consumer experience [1][2] - CCB emphasizes its commitment to the "financial for the people" philosophy, aiming to implement policies that stabilize growth and promote consumption through innovative financial products [1][2] Group 2 - CCB launched a home decoration installment product specifically for the elderly, offering exclusive discounts and support for home safety improvements, with a maximum installment period of 60 months and an annual interest rate starting at 3.96% [2] - The event featured a collaboration with local quality service providers, enhancing the partnership between CCB and home decoration companies to provide comprehensive services from design to financing [2] - The "CCB Consumption Season" expanded traditional home consumption by introducing new energy vehicle brands, creating cross-industry consumption scenarios and offering exclusive purchase packages for CCB customers [2][3]