【导读】来自北京的利好消息 中国基金报记者 泰勒 大家好，简单关注一则利好消息。 11月18日，中国人民银行北京市分行等12部门印发 《金融支持北京市提振和扩大消费的实施方案》 。 鼓励金融机构通过多种形式参与商家促消费活动，提供消费贷款、信用卡分期费率优惠等活动，为消费者适当减费让利。 3.促进文旅体育消费提质升级 重点内容如下： 1.总体目标 力争到2030年北京市消费领域金融服务水平进一步提升，北京市住宿餐饮、文旅体育、教育、居民服务等服务消费和养老产业贷款余额持 续增长、信贷投放力度不断加大，个人消费金融服务质效不断提升，金融助力北京国际消费中心城市建设取得积极进展，多元化消费金融 服务体系基本建成。 2.加大商品消费信贷支持力度 积极开展汽车贷款业务，合理确定贷款发放比例、期限和利率，适当减免汽车以旧换新过程中提前结清贷款产生的违约金。 加大对汽车特别是新能源汽车消费的金融支持力度。 充分发挥首都"双奥之城"优势，鼓励金融机构围绕"赛事+"、冰雪经济等消费场景丰富金融产品，探索开展"门票收益权质押"等融资模式， 着力培育精品赛事体系和赛事运营企业。 4. 丰富住宿餐饮业金融服务供给 支持打造一批具有 ...

在朋友圈热传的征战"琼超"海报。 王艳婷 刘大海 10月25日，2025年海南省城市足球联赛(以下简称"琼超")将在海口鸣哨开赛，虽然比赛尚未正式开 始，但热度已先行"登场"：海口主队发布"硬核喊话"，三亚球迷组建应援团，万宁、屯昌球员夜训加 练，短视频平台上"琼超来了"话题点击量破千万。一场省级城市足球联赛，为何未踢先热?进一步讲， 借助"琼超"的这股热潮，如何释放"赛事+"的倍增效应，让体育赛事成为海南推动文旅融合、塑造城市 品牌的重要依托，踢出一记兼具流量与能量的好球? 以"赛事+"提升"琼超"辐射力 所谓"赛事+"，核心不在"赛"，而在"+"。"赛事+"将体育赛事作为一个强大的流量入口和文化IP， 与旅游、文化、消费、城市形象等要素深度融合，可产生"1+1>2"的效应乃至化学反应，让体育赛事演 变为一场能够撬动区域经济、提升城市品牌、丰富民众生活的综合性盛会。 成功的"赛事+"，好比精心烹调的盛宴。比如，在"琼超"中，可把足球比赛当成主菜，备好赛前文 旅体验"前菜"、赛后休闲消费"甜点"、在地文化"美酒"和城市风貌"用餐环境"，打造"跟着赛事去旅 行""赛事即IP"等消费链条，吸引观众在观赛之余，参与 ...

Core Insights - The consumption market during this year's Mid-Autumn Festival and National Day holiday showed strong vitality, with a notable increase in service consumption driven by autumn sightseeing and event-related travel [1][9]. Group 1: Service Consumption Trends - Service consumption has surged, with autumn sightseeing becoming increasingly popular, as seen in scenic spots like Songfeng Mountain in Heilongjiang, which introduced DIY experiences to attract visitors [1][3]. - New consumption scenarios integrating culture, sports, and tourism are emerging as key drivers of holiday consumption growth, exemplified by the Taohuadao area in Zhejiang, which offers a unique blend of tranquility and vibrant night scenes [5]. - Event-driven travel has gained traction, with Shanghai leveraging recent tennis events to promote tourism packages that boost retail and dining around event venues [9]. Group 2: Local Features and Market Dynamics - Various regions are emphasizing local characteristics to invigorate consumption in commercial districts, such as the "Food Mobilization" event in Shanghai's Yuyuan Garden, showcasing diverse local delicacies [10][12]. - The "Ziyang Night Alley" in Jiaxing has been revitalized with aesthetic enhancements and a lively atmosphere, attracting both locals and tourists [14][20]. - In Henan, commercial areas are introducing first-time stores and exhibitions to create differentiated shopping experiences, enhancing consumer engagement [22]. Group 3: Product Consumption and Market Supply - The product consumption landscape is evolving, with a growing preference for healthy food options, particularly low-oil and low-sugar mooncakes during the Mid-Autumn Festival [23][25]. - Sales of green and organic foods surged by 27.9% during the holiday, reflecting a shift towards health-conscious consumer behavior [27]. - The supply of essential goods remained stable, with prices for grains, pork, and chicken holding steady, while vegetable prices saw a slight increase [27].

Core Insights - The summer sports events in the Yangtze River Delta, particularly the "Su Super" football league and "Zhe BA" basketball league, have significantly engaged local communities and transformed the cultural and commercial landscape [1][4][5] Policy Coordination and Framework - The integration of culture, tourism, commerce, and sports in the Yangtze River Delta is rooted in national strategies and systematic policy frameworks established since 2018, focusing on industrial collaboration and innovative mechanisms [2][3] - The 2019 "Yangtze River Delta Regional Integration Development Plan" emphasized enhancing policy coordination efficiency, laying the groundwork for the integration of complex industries like culture, tourism, commerce, and sports [2] - In 2021, the "Opinions on High-Quality Development of Sports Integration in the Yangtze River Delta" highlighted the cultivation of original event brands as a key task for regional coordinated development during the 14th Five-Year Plan [2] Economic Impact and Industry Resonance - The "events+" model has demonstrated a multiplier effect, driving cross-industry collaboration and creating a vibrant ecosystem beyond just sports [4][5] - The "Su Super" league is projected to generate over 300 million yuan in comprehensive revenue, with an average increase of 2 million yuan per city, showcasing the economic benefits of local events [5] - During the events, travel-related bookings, including flights and hotels, saw an increase of 9% to 29%, indicating a boost in local tourism and consumption [5] Cultural and Community Engagement - Events have evolved from mere competitions to cultural phenomena, integrating local industries and enhancing community engagement through innovative formats like "second venues" and themed night markets [7][8] - The "Zhe BA" league has created a model of "watching games + tourism," promoting bundled ticket sales and enhancing the cultural experience for attendees [5][7] Systematic Upgrades and Future Outlook - The Yangtze River Delta is developing a comprehensive model for cultural, commercial, and sports integration, characterized by seamless ticketing and travel experiences [8] - The synergy of policy, industry, and market forces is forming a sustainable and replicable "golden triangle" for regional development, positioning sports events as key drivers of economic and cultural revitalization [8]

Core Insights - The summer consumption market in China is experiencing a surge, driven by diverse demands in the cultural tourism and cooling product sectors, reflecting the vitality of the domestic market [4][11]. Cultural Tourism Market - The cultural tourism market is shifting from "broad sightseeing" to "in-depth experiences," with a focus on personalized, unique, and culturally rich offerings [6][11]. - Various regions are launching innovative cultural tourism products, enhancing the overall tourism experience and stimulating the industry [5][6]. - The China Tourism Research Institute predicts that domestic tourism during the summer of 2025 could exceed 2.5 billion trips, indicating a robust recovery and growth in the sector [6]. Cooling Products Demand - The demand for cooling products has surged, with sales of various summer items, including beverages and air conditioning units, significantly increasing [8][9]. - In Beijing, the online sales of yogurt products, particularly "奶皮子酸奶," have seen a nearly 30% year-on-year increase, highlighting the popularity of unique food items [7]. - The sales of air conditioning units have more than doubled since July, driven by high temperatures and consumer demand for smart home appliances [9]. Entertainment and Events - The integration of performances and events into tourism is becoming a new trend, with immersive experiences attracting visitors [10][11]. - Events like the large-scale stage play "平潭映象" and various local performances are enhancing cultural engagement and driving tourism [10]. - Sports events are also contributing to the economy by transforming ticket sales into comprehensive experiences that include local attractions and dining [10][11].

Group 1 - The province has issued a document requiring regions and departments to explore and expand job opportunities in key sectors, industries, and small and micro enterprises to promote employment for key groups such as college graduates [1] - The province aims to increase employment by advancing major engineering projects, transforming traditional industries, and cultivating new productive forces, with a focus on ten strategic emerging industries including robotics and biomedicine [1] - Investment in urban renewal will be increased, with a focus on projects in transportation and ecological areas, as well as rural environment improvement and water conservancy construction [1] Group 2 - The province is working to tap into employment potential in the livelihood security sector, expanding the elderly care industry and increasing the scale of domestic service employment [2] - Six major measures have been introduced to support employment and entrepreneurship for key groups, including reducing logistics costs and extending policies for unemployment insurance [2] - The government is providing free incubation space for key groups and supporting enterprises in implementing a new tiered worker system to enhance skill recognition [2]