两年前，张玉连树莓长什么样都没见过，2023年3月，在驻村工作组的帮助下，张玉和其他几位村 民自筹资金，通过土地流转，集中连片栽种了40亩树莓。 电动车沿着柏油路驶出村子，穿过长长的玉米地，看到一垄垄绿油油的灌木丛，张玉家的树莓园就 在眼前了。 张玉：这个品种熟得特别快，天天摘，天天红，起码得摘到上冻不长的时候。 央广网北京9月28日消息（记者万灵 秦皇岛台记者崔佳）据中央广播电视总台中国之声《新闻和报 纸摘要》报道，仲秋时节，河北省青龙县都山脚下，树莓进入收获季。中国之声特别策划《听见丰 收》，本期推出《树莓正红时》。 早上6点，天还没亮透，70岁的张玉就张罗着出门了，小筐、托盘整齐地摆放在电动三轮车上，这 一个多月，枝蔓间红艳艳的树莓果是他最大的牵挂。 张玉：瞅着这个小果子，招人喜欢，又酸又甜，越吃越爱吃。 小学生冯天泽：跟课文里差不多，像小珊瑚珠攒成的小球，还有一股独特的香味。 接近中午，80个托盘全部摘满，一层摞一层，摞了半人多高。树莓很娇气，熟了就得摘，摘下来就 得冷冻。 三轮车载着一上午的收获，驶向张玉家院子里的小型冷库。去年，张玉投资六万多元建的这个小冷 库，今年派上了大用场。 树莓进入丰产期， ...

央视网消息：农业农村部最新农情调度显示：全国秋粮收获两成左右，中稻收获过三成，玉米大豆过一成。其中，西南近六成，长江中下 游过两成，华南、西北近两成，东北、黄淮海零星收获。 内蒙古通辽：从"看天收"到"稳增收" 玉米新品种成增产提质密码 玉米是我国重要的粮食作物，近年来，我国玉米种业创新发展，一些高产、优质的新品种成为秋粮增产提质的新密码。内蒙古通辽位于世 界三大黄金玉米种植带，眼下，那里的玉米即将迎来大规模收获。我们一起到现场去看一看。 蒋纯喜种植的玉米品种名叫"中玉303"，2024年开始在内蒙古东部大面积推广。去年蒋纯喜第一次试种了200多亩，今年又扩种了1400多 亩。 据了解，玉米最早起源于美洲，我国的玉米种质资源并不丰富。近年来，农业科技人员广泛考察，引进不同类型的玉米种质资源，反复试 验后有了很大突破。 内蒙古通辽：从田间到赛场 农民晒出"丰收王中王" 农民丰收节期间，一场特殊的比赛在内蒙古通辽市举行。种植户们带来自家今年刚刚丰收的农产品现场比拼。具体比的是什么？参赛选手 们又有哪些收获？一起去现场看看。 走进"赛丰收"活动的现场，工作人员正在认真地测量西瓜、南瓜、螃蟹的重量。参加比赛的农产品有 ...

Core Viewpoint - The article discusses the challenges faced by Baiguoyuan, a fruit retail chain, highlighting its struggle to maintain a high-end image while dealing with declining sales, franchisee losses, and consumer dissatisfaction with pricing [4][5][21]. Summary by Sections 1. Consumer Perception and Pricing Issues - Baiguoyuan's chairman emphasized a commitment to quality over consumer preferences, which has led to backlash as consumers perceive the brand as overpriced [4][5]. - Despite a strategic focus on "high cost-performance" in 2024, the chairman's statements have undermined the company's efforts [4][5]. 2. Franchisee Challenges - Franchisees are facing significant difficulties, with many reporting losses and some choosing to close their stores due to high costs and low sales [7][13]. - The company's supply chain practices, including high inventory costs and rigid pricing, have made it difficult for franchisees to operate profitably [10][12]. 3. Historical Context and Expansion - Baiguoyuan initially thrived during China's economic growth by positioning itself as a high-quality fruit retailer, rapidly expanding to over 2,600 stores [8][22]. - The company adopted a franchise model that allowed for rapid growth, but this has led to issues with quality control and franchisee profitability [17][21]. 4. Supply Chain and Operational Inefficiencies - The company's centralized supply chain model has resulted in high inventory turnover days, indicating inefficiencies in inventory management compared to competitors [18]. - Franchisees have reported high spoilage rates due to overstocking, which has further strained their finances [10][20]. 5. Market Competition and Consumer Choices - The rise of alternative retail channels, such as community group buying and e-commerce, has provided consumers with more affordable options, leading to a decline in Baiguoyuan's customer base [23][24]. - Consumers are increasingly opting for lower-priced alternatives, diminishing the perceived value of Baiguoyuan's premium pricing strategy [25]. 6. Future Outlook and Strategic Shifts - Baiguoyuan is attempting to adapt by exploring new online business models and membership strategies, but these efforts have yet to resonate with franchisees and consumers [25]. - The company must shift its focus from "educating consumers" to better aligning with consumer preferences to survive in a competitive market [25].

Core Viewpoint - The Jinan municipal government is actively promoting agricultural and rural consumption through the "Qingcheng Consumption Promotion Action," focusing on enhancing the local fruit industry and supporting rural revitalization [1][2]. Group 1: Brand and Events - The "Qingguo Piaoxiang" regional public brand was launched to unify the branding of Jinan's fruit industry, with the first Jinan Specialty Fruit Picking Carnival initiated on May 16 [1]. - The initiative integrates 130 quality picking parks across 11 districts, featuring ten signature fruit picking seasons, including cherries, sweet apricots, peaches, grapes, and apples, providing a monthly fresh fruit experience for citizens and tourists [1][2]. Group 2: Activities and Participation - Over 80 "picking+" themed activities have been conducted, including fresh fruit tasting, nature education, orchard research, and rapid testing experiences, attracting a total of 500,000 visitors [2]. - The activities aim to enhance the convenience of fruit picking for citizens by integrating a smart fruit service system into the "Love Shandong·Qingcheng Office," allowing real-time queries for picking park information [1][2]. Group 3: Future Plans - Future efforts will focus on providing technical guidance for picking parks, including planting techniques, pest control, and brand promotion to improve management and fruit quality [2]. - Upcoming activities will include grape, apple, and kiwi picking seasons, along with promotional events to connect farmers directly with consumers, thereby expanding sales channels [2]. - The initiative aims to deepen brand development and promote the synergy between brand advantages, fruit industry strengths, ecological resources, and cultural tourism, achieving ecological, economic, and social benefits [2].

Group 1 - The article highlights the increasing trend of young people returning to rural areas in Liaoning province to start businesses, contributing significantly to local agricultural development [1][2] - The "Return to Nest" initiative in Donggang City has successfully invited 455 university graduates back to their hometowns, ensuring at least one graduate per administrative village is engaged in local governance or entrepreneurship [2] - The "Head Goose" project initiated by Liaoning province aims to provide tailored training and mentorship for selected rural talent, enhancing their skills in brand building and product processing [2][4] Group 2 - The article emphasizes the importance of creating a supportive ecosystem for young entrepreneurs, which includes not only financial support but also ongoing mentorship and community engagement [6] - The development of a "flock" of talent is crucial for rural revitalization, as demonstrated by the establishment of 1,741 "Rural Revitalization Skilled Masters" in Xinmin City, who receive various forms of support for their initiatives [4] - Successful case studies, such as Liu Jiafeng and Liu Chuang, illustrate how returning graduates can significantly impact local economies through innovative agricultural practices and community leadership [2][4]

Core Insights - The article highlights the success story of Liu Jiafeng, who transitioned from a white-collar job to becoming a leader in raspberry cultivation, emphasizing the high nutritional value and market potential of raspberries [1][2] Group 1: Company Development - Liu Jiafeng's raspberry farm consists of 14 greenhouses, with rapid growth observed in the raspberry plants, leading to a harvest season starting in August [1] - The initial challenges faced by Liu included poor site selection and difficulties in establishing sales channels for the ripe fruit [1] - Liu has made significant improvements in product packaging, shifting from plastic bottles to high-temperature sterilized glass bottles to enhance customer convenience [2] Group 2: Industry Impact - The "Head Goose" project initiated in 2022 aims to cultivate a team of approximately 3,000 rural industry leaders over five years, supporting agricultural innovation and rural revitalization [3] - The project has already shown positive results, with 19 participants receiving national and local honors, and over 70 participants helping to increase the income of surrounding communities [3]