Core Viewpoint - Sony is committed to sustainable development by leveraging its diverse business synergies and collaborating with partners to drive technological innovation and enhance user experiences in entertainment [1][2]. Group 1: Sustainable Development Initiatives - Sony China has independently published 19 sustainability reports since 2006, making it the only subsidiary of Sony Group to do so overseas [1]. - The company has implemented three innovative practices focused on sustainability, including the Climate Station application, which uses VR technology to immerse users in climate change data over the past century [1]. - The Climate Station aims to transform complex climate information into perceptible experiences, raising awareness about environmental protection [1]. Group 2: Integration of Entertainment and Sustainability - The second initiative involves the integration of the character Peter Rabbit with "coexistence agriculture," a sustainable farming method developed by Sony Computer Science Laboratories that promotes ecological self-organization without fertilizers, pesticides, or tilling [2]. - Peter Rabbit has previously served as a goodwill ambassador for the Food and Agriculture Organization of the United Nations, highlighting Sony's efforts to extend IP value while embedding sustainability into its entertainment business [2]. Group 3: Social Awareness through Entertainment - The third initiative is a public service short film titled "Trapped in Time," featuring actors Han Tongsheng and Zhang Yifan, which addresses the emotional needs of Alzheimer's patients [2]. - The film, set against the backdrop of the Double Ninth Festival, aims to raise societal awareness about the dignity and emotional requirements of those experiencing memory decline [2].

Core Insights - The dance drama "People Living Among Flowers" has successfully completed its first national tour in 2025, showcasing its performances in eight cities over nearly two months, starting from its premiere in Guangzhou in April [1][2] - The narrative focuses on the emotional interactions between a mother suffering from Alzheimer's disease and her son, who is lost in the hustle of urban life, marking a bold thematic choice in the realm of dance drama [1][2] Group 1 - The dance drama explores the challenges posed by Alzheimer's disease within the context of a "Chinese family," using immersive techniques to convey the internal struggles of the patient and the resilience of familial love [1][2] - The production has been recognized for its dual value: artistically expanding the emotional expression in dance drama and socially introducing the theme of Alzheimer's disease into this genre for the first time [2] - The director has deepened the emotional bond between the mother and son in the revised version, resonating with audiences and enhancing the overall impact of the performance [2] Group 2 - The production was selected as a project for the National Arts Fund in 2025, which provided an opportunity for the creative team to refine various aspects of the performance, including choreography, lighting, and music [2] - An event at Tsinghua University highlighted the unique perspective the drama offers on understanding human emotions and cognition through the lens of art, emphasizing its academic significance [2] - The second round of the national tour is already in preparation, with upcoming performances scheduled at the Shenzhen Nanshan Cultural and Sports Center [2]