Core Insights - The European Central Bank's blog discusses the reaction of European consumers to the prospect of higher trade tariffs from the U.S. [1] - Many consumers are willing to forgo American products due to the recent tariffs imposed by the U.S. on European goods [1] Consumer Behavior - The report indicates that the impact of tariffs on consumers largely depends on the price elasticity of demand for affected products and services [1] - Typically, if prices rise, consumers may switch to cheaper alternatives; however, the recent U.S. tariffs may lead to a broader shift in preferences, causing Europeans to completely avoid American products and brands regardless of price changes [1]